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I am Brian Guetzke, a data analyst and market researcher with 20+ years of experience designing, refining, and deploying questionnaires, including screener and demographic instruments. I’ve supported advertising research, implemented survey logic and termination rules, and collaborated with stakeholders to deliver high-quality questionnaires under tight timelines. I thrive on turning survey data into actionable insights, leveraging a broad toolkit of survey software, data analysis, and reporting. In contract and freelance settings, I’ve managed projects, tracked budgets, and helped campaigns achieve strong performance through thoughtful research design and rigorous analysis.…I am Brian Guetzke, a data analyst and market researcher with 20+ years of experience designing, refining, and deploying questionnaires, including screener and demographic instruments. I’ve supported advertising research, implemented survey logic and termination rules, and collaborated with stakeholders to deliver high-quality questionnaires under tight timelines. I thrive on turning survey data into actionable insights, leveraging a broad toolkit of survey software, data analysis, and reporting. In contract and freelance settings, I’ve managed projects, tracked budgets, and helped campaigns achieve strong performance through thoughtful research design and rigorous analysis.

Brian Guetzke

Data Analyst, Project Manager, Marketing Analyst, +2

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I am Brian Guetzke, a data analyst and market researcher with 20+ years of experience designing, refining, and deploying questionnaires, including screener and demographic instruments. I’ve supported advertising research, implemented survey logic and termination rules, and collaborated with stakeholders to deliver high-quality questionnaires under tight timelines. I thrive on turning survey data into actionable insights, leveraging a broad toolkit of survey software, data analysis, and reporting. In contract and freelance settings, I’ve managed projects, tracked budgets, and helped campaigns achieve strong performance through thoughtful research design and rigorous analysis.…I am Brian Guetzke, a data analyst and market researcher with 20+ years of experience designing, refining, and deploying questionnaires, including screener and demographic instruments. I’ve supported advertising research, implemented survey logic and termination rules, and collaborated with stakeholders to deliver high-quality questionnaires under tight timelines. I thrive on turning survey data into actionable insights, leveraging a broad toolkit of survey software, data analysis, and reporting. In contract and freelance settings, I’ve managed projects, tracked budgets, and helped campaigns achieve strong performance through thoughtful research design and rigorous analysis.

Available to hire

I am Brian Guetzke, a data analyst and market researcher with 20+ years of experience designing, refining, and deploying questionnaires, including screener and demographic instruments. I’ve supported advertising research, implemented survey logic and termination rules, and collaborated with stakeholders to deliver high-quality questionnaires under tight timelines.

I thrive on turning survey data into actionable insights, leveraging a broad toolkit of survey software, data analysis, and reporting. In contract and freelance settings, I’ve managed projects, tracked budgets, and helped campaigns achieve strong performance through thoughtful research design and rigorous analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Data Analyst Contractor at Primus Software Corp. (for DIRECTV Advertising, AT&T)

May 1, 2022 - December 31, 2024

Managed project timelines, collaborated with internal stakeholders and external research partners, facilitated survey distribution, monitored response quality, ensured participant eligibility, analyzed survey data to align research objectives, identified campaign performance insights for stakeholders, tracked vendor spending and competitive statistics, and reviewed industry research reports to inform questionnaire structure and reporting. Accomplishments include creating project timelines that saved costs and delivering actionable insights that positioned campaigns as market leaders.

Independent Research Contractor at Trade Press Media Group, Inc.

March 1, 2023 - May 31, 2023

Executed multiple research studies to support trade shows; edited existing surveys, set up survey invites and reminders, tabulated results, analyzed results, formatted charts, and prepared reports.

Independent Research Contractor at GMR Web Team

September 1, 2022 - December 31, 2022

Conducted customer satisfaction research to improve the platform’s user experience; updated existing survey, distributed the survey, tabulated the data, performed cross tabulations, analyzed the data, and developed summary reports.

Independent Research Contractor at GMR Web Team

May 1, 2021 - July 31, 2021

Project Manager at Qlarity Access (formerly CFR)

August 1, 2021 - November 30, 2021

Executed research logistics plan; served as primary liaison between customers and research teams to ensure alignment and objectives; coordinated internal resources; managed project budgets, timelines, and deliverables; delivered research outcomes to clients.

Market Research Analyst II at Trade Press Media Group, Inc.

April 1, 1998 - November 30, 2020

Managed multiple internal and external research projects, tracked competitive advertising in magazines, and produced competitive reports supporting sales and revenue growth. Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Designed and evaluated data collection methods such as surveys and polls.