Director, Digital & Performance Marketing at CJ 4Dplex

Led full-funnel performance strategy across Meta, TikTok, YouTube, Reddit, Google, and Amazon DSP, generating 3.8x+ ROAS and 15% lower CAC, aligning with customer acquisition targets. Built and owned performance roadmap including channel expansion, audience strategy, funnel optimization, and creative testing, focusing on profitable scale. Designed structured testing frameworks (audiences, offers, hooks, landing pages, creative concepts) to drive conversion efficiency. Built closed-loop feedback with creative team to accelerate iteration and improve conversion efficiency, leveraging strong analytical skills. Created unified acquisition dashboards (Looker Studio, Tableau, GA4) to monitor CAC, ROAS, NTB, and down-funnel conversion across territories, providing accurate reports. Oversaw global alignment across the US, UK, Canada, Korea, Mexico. Managed 100+ UGC/influencer activations generating 100M+ organic impressions, feeding winning creatives back into paid acquisition.

Sr. Performance Marketing Manager at Pets Global, Inc.

Led omnichannel paid acquisition (Amazon Ads, Google, Bing, Meta), driving +25% YoY revenue through strategic channel expansion and CAC optimization. Managed Amazon DSP, Sponsored Ads strategy, listing optimization, funnel CRO, and NTB growth. Built testing roadmap for paid search & paid social to improve conversion efficiency and reduce ACoS, utilizing strong analytical skills. Retention: Launched CRM, email, and loyalty programs increasing LTV +15% through lifecycle marketing strategies. Implemented attribution and performance dashboards connecting media spend to retention and repeat rate, providing robust reporting solutions. Cross-functional: Collaborated with product, sales, brand, and data teams to ensure cohesive acquisition, conversion, and retention strategy, and align with company goals.

Social & Digital Marketing Specialist at Tea Drops

Built go-to-market and user acquisition strategy for US expansion using Meta, TikTok, Google and affiliate marketing, focusing on channel expansion and customer acquisition. Scaled app adoption through funnel optimization, creative iteration, and influencer/UGC integration, leveraging remarketing and landing pages.

Social & Experiential Marketing Specialist at Tea Drops

Managed paid social, paid search, and CRO initiatives—improving conversion rate by 18% through strategic campaign execution. Ran creative testing cycles for D2C growth focused on thumb-stop rate, landing page CRO, and A/B tests, demonstrating strong analytical skills.