Available to hire
I am a senior program manager who specializes in steering complex digital marketing initiatives for Fortune 500 and luxury brands. I oversee end-to-end campaigns across web, social, paid ads, email, and content platforms, coordinating designers, content creators, and developers using Agile and waterfall methodologies. I rely on tools like Asana, Jira, and Google Analytics to track performance and drive measurable ROI. Notable accomplishments include an $8M go-to-market website redesign that doubled production speed and leading digital transformations for 20+ high-end dealerships that cut process errors by 60%.
I partner across Strategy, Analytics, and Investment teams to align deliverables with client KPIs and media spend, develop scalable SOPs, onboarding materials, and governance frameworks, and ensure audit transparency. My approach emphasizes stakeholder alignment, scalability, and continuous improvement across web, CRM, and content platforms, with a proven track record of delivering on-time launches and transforming operating models for multi-region programs.
Experience Level
Language
English
Fluent
Work Experience
Director of Delivery & Customer Success - Integrated Marketing at Interactive Marketing & Consulting Services (IMACS)
November 1, 2023 - PresentManaged a portfolio of 20+ car dealerships through digital marketing management as part of digital transformation initiatives; improved project delivery speed by 30% and strengthened team collaboration using Asana and Trello for consistently on-time launches. Developed scalable SOPs for creative asset handoff and financial management, reducing processing time and errors by 60%. Partnered with Strategy, Analytics, and Investment teams to align deliverables with client KPIs and media spend, optimizing Google Ads performance. Created onboarding materials and a services checklist to improve requirement gathering and accelerate team onboarding.
Senior Design Program Manager / PMO Consultant - Contract at Illumina
September 1, 2022 - October 1, 2023Streamlined collaboration between in-house agency and vendor teams for an $8M GTM website redesign; delivered the project on time while doubling production time from 40% to 80%. Led sprint planning and change management for a 75-member, multi-time zone team across four countries; coordinated meetings to ensure acceptance criteria were met and CMS improvements.
Senior Transformation Program Manager / Project Management Consultant - Contract at Altudo.co
May 1, 2022 - September 1, 2022Led Go-to-Market content creation and migration across CBRE's global regions on the Sitecore CMS platform; enabled unified branding and faster, more accessible website experiences. Coordinated multilingual content, Salesforce connectors, and Sitecore upgrades to streamline integration, accelerate delivery, and improve SEO and accessibility. Produced weekly executive reports on risks, milestones, velocity, and burn rate.
Director of Project Management – Chief of Staff / Special Projects PM Lead at Latcha + Associates
November 1, 2020 - February 1, 2022Roadmapped department processes by deliverable, managed 15 Project Managers, and established a delivery framework aligning schedules, Jira tickets, Confluence pages, and MS Teams. Created a Steering Committee to document and improve agency processes; gathered requirements and wrote user stories to meet ADA/WCAG 2.0 accessibility standards while expanding digital offerings.
Entrepreneur at ContentwiththeContent Digital and Marketing Consulting
October 1, 2018 - October 1, 2020Provided digital marketing consultation to increase traffic and launched new sites; documented customer journeys, wireframes, and UX strategies; identified potential partner agencies and supported onboarding.
Engagement/Account Lead - Advanced Analytics & Platform Transformation at Merkle Inc
January 1, 2017 - October 1, 2018Documented Business Requirements via User Stories for digital products, dashboards, and campaigns; conducted routine status meetings to balance product attributes with agile backlog priorities; collaborated with FCA IT to coordinate agency and IT deliveries; presented strategic decks to FCA upper management.
Lead Design Program Manager at Vectorform
August 1, 2015 - September 1, 2016Led the Mopar Owner Experience and Connected Car Program; translated data and research into prioritized user stories and features; managed third-party vendors and established a Confluence/Jira project infrastructure to improve collaboration and on-time launches; partnered with Analytics and Experience teams to improve the Mopar.com ownership experience.
Sr. UX / Design Program Manager - Connected Car on Site at MRM
June 1, 2014 - July 1, 2015Onsite at GM to establish global UX best practices through user stories and scalable CMS migrations; drove design program efficiencies and international collaboration.
Sr. UX Research Project Manager - Contract at Team Detroit
September 1, 2013 - April 1, 2014Led Define phase of a multimillion-dollar global Go-to-Market redesign, migrating Ford regions to a unified CMS to improve content management efficiency by ~30%.
Director of Accounts at Fluency Media
July 1, 2012 - October 1, 2012Enhanced client relationships for Fortune 1000 clients through SEO, PPC, Email, social, and website services.
Executive Digital Producer at mcgarrybowen
October 1, 2011 - March 1, 2012Implemented best practices from automotive advertising to streamline digital operations for Verizon account, clarifying roles and improving team communication.
Director of Social Infrastructure (CoE - Program Quality) at Big Fuel Communications
October 1, 2010 - April 1, 2011Shaped GM social channel infrastructure as Big Fuel became GM's Social Media AOR, providing industry insights and scalable processes.
Digital Account Director / Executive Producer at IPG - McCann Erickson
July 1, 2008 - October 1, 2010Built digital capability and PMO at McCann Erickson Detroit, elevating delivery efficiency and launching digital initiatives for Saabusa.com/XM|GM.
Senior Interactive Producer / Product Manager - NIKEiD Redesign / Web & In-Store Installations at IPG - R/GA
August 1, 2007 - July 1, 2008Directed the 2008 Go-to-Market redesign of NIKEiD.com, uniting cross-functional teams and delivering a Cannes Silver Lion-winning effort.
Education
Bachelor of Business Administration at University of Michigan - Dearborn
January 11, 2030 - December 17, 2025Qualifications
Scrum Master Certification
April 1, 2024 - December 17, 2025Leadership Certification
January 11, 2030 - December 17, 2025PMP (In process)
January 11, 2030 - December 17, 2025Industry Experience
Manufacturing, Software & Internet, Media & Entertainment, Professional Services, Transportation & Logistics, Healthcare
Experience Level
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