Hi, I’m Maria Vivas, a digital marketing and growth strategy lead based in Austin, TX. I specialize in maximizing resources, uncovering growth opportunities, and delivering results that exceed industry standards for brands ranging from Disney+ to independent artists. I’m passionate about building scalable programs, mentoring teams, and turning data into clear, actionable plans. Over the years I’ve led online and enrollment marketing for Berklee College of Music, designed paid media campaigns at Sprinklr, and built dashboards for real-time performance tracking. I enjoy collaborating across functions to drive audience growth, optimize ROAS, and deliver tangible ROI for clients and organizations alike.

Maria Vivas

Hi, I’m Maria Vivas, a digital marketing and growth strategy lead based in Austin, TX. I specialize in maximizing resources, uncovering growth opportunities, and delivering results that exceed industry standards for brands ranging from Disney+ to independent artists. I’m passionate about building scalable programs, mentoring teams, and turning data into clear, actionable plans. Over the years I’ve led online and enrollment marketing for Berklee College of Music, designed paid media campaigns at Sprinklr, and built dashboards for real-time performance tracking. I enjoy collaborating across functions to drive audience growth, optimize ROAS, and deliver tangible ROI for clients and organizations alike.

Available to hire

Hi, I’m Maria Vivas, a digital marketing and growth strategy lead based in Austin, TX. I specialize in maximizing resources, uncovering growth opportunities, and delivering results that exceed industry standards for brands ranging from Disney+ to independent artists. I’m passionate about building scalable programs, mentoring teams, and turning data into clear, actionable plans.

Over the years I’ve led online and enrollment marketing for Berklee College of Music, designed paid media campaigns at Sprinklr, and built dashboards for real-time performance tracking. I enjoy collaborating across functions to drive audience growth, optimize ROAS, and deliver tangible ROI for clients and organizations alike.

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Language

English
Fluent

Work Experience

Ads Managed Services Consultant at Sprinklr
December 1, 2021 - December 1, 2022
Designed and executed paid social campaigns for local indie rock bands in Boston, growing Spotify listeners from 75 to 17.5K and expanding a roster of nine independent artists in six months. Leveraged social strategy, playlist outreach, and paid campaigns to drive audience growth (+26% Instagram followers) and fan base growth (+93% Spotify followers). Led cross-channel paid media initiatives to optimize ROAS and efficiency.
Online Marketing & Communications Manager at Berklee College of Music
January 1, 2018 - December 1, 2021
Led online marketing and communications for enrollment marketing, supporting cross-department campaigns and digital initiatives. Focused on maximizing resources, uncovering growth opportunities, and delivering results that exceed industry standards, even with limited budgets and timelines. Increased website revenue YoY and supported multi-channel optimization.
Enrollment Marketing & Communications Manager at Berklee College of Music
November 1, 2015 - December 1, 2017
Directed enrollment-focused marketing and communications programs, collaborating across departments to drive inquiries and enrollment. Managed multi-channel campaigns and content development to optimize funnel performance.
Enrollment Marketing & Communications Assistant at Berklee College of Music
July 1, 2015 - November 1, 2015
Supported enrollment marketing and communications efforts, assisting with campaign execution and brand consistency during early career development.

Education

B.S. in Marketing Communications at Emerson College, Boston, MA
January 11, 2030 - December 17, 2025

Qualifications

Leadership Development Program
January 11, 2030 - December 17, 2025

Industry Experience

Media & Entertainment, Education, Professional Services