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I'm excited to expand my horizon to work outside of traditional agency and I'm looking forward to exploring opportunities beyond the creative agency structure — into a more challenged, involved, purpose-led brand like yours. With 8+ years of experience in campaign strategy, brand building, and cross-functional leadership across APAC, I bring both energy and expertise. I’m adaptable, collaborative, and committed to delivering work that connects with real people. I believe my journey across global brands will bring thoughtful, transferable value to a brand that truly inspires me.…I'm excited to expand my horizon to work outside of traditional agency and I'm looking forward to exploring opportunities beyond the creative agency structure — into a more challenged, involved, purpose-led brand like yours. With 8+ years of experience in campaign strategy, brand building, and cross-functional leadership across APAC, I bring both energy and expertise. I’m adaptable, collaborative, and committed to delivering work that connects with real people. I believe my journey across global brands will bring thoughtful, transferable value to a brand that truly inspires me.

Lilyan Chee

Creative Director, Brand Strategist, Marketing Strategist, +3

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I'm excited to expand my horizon to work outside of traditional agency and I'm looking forward to exploring opportunities beyond the creative agency structure — into a more challenged, involved, purpose-led brand like yours. With 8+ years of experience in campaign strategy, brand building, and cross-functional leadership across APAC, I bring both energy and expertise. I’m adaptable, collaborative, and committed to delivering work that connects with real people. I believe my journey across global brands will bring thoughtful, transferable value to a brand that truly inspires me.…I'm excited to expand my horizon to work outside of traditional agency and I'm looking forward to exploring opportunities beyond the creative agency structure — into a more challenged, involved, purpose-led brand like yours. With 8+ years of experience in campaign strategy, brand building, and cross-functional leadership across APAC, I bring both energy and expertise. I’m adaptable, collaborative, and committed to delivering work that connects with real people. I believe my journey across global brands will bring thoughtful, transferable value to a brand that truly inspires me.

Available to hire

I’m excited to expand my horizon to work outside of traditional agency and I’m looking forward to exploring opportunities beyond the creative agency structure — into a more challenged, involved, purpose-led brand like yours.

With 8+ years of experience in campaign strategy, brand building, and cross-functional leadership across APAC, I bring both energy and expertise. I’m adaptable, collaborative, and committed to delivering work that connects with real people. I believe my journey across global brands will bring thoughtful, transferable value to a brand that truly inspires me.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Fluent

Korean

Intermediate

Work Experience

Senior Account Manager at Ogilvy Malaysia / WPP

January 1, 2024 - Present

Lead brand strategy and execution for The Coca-Cola Company across Singapore and Malaysia; localized 'Share a Coke' campaign; spearheaded multi-market coordination across APAC; oversaw Colgate-Palmolive oral care account and contributed to Effie-winning campaigns for Kimberly-Clark; brands managed include Coca-Cola, Fanta, Sprite, Schweppes, Fuze Tea, Colgate Palmolive, Huggies, Kotex & Scott.

Account Manager at Publicis Groupe Malaysia

May 1, 2023 - December 1, 2023

Led day-to-day BAU projects and integrated campaigns across traditional and digital channels; managed internal departments (digital, media, creative, brand); managed client budgets and ensured profitability; led junior team; built internal and client relationships across APAC campaigns.

Account Manager at M&C Saatchi Malaysia

January 1, 2022 - May 1, 2023

Account planning with clients to identify opportunities and initiatives; improved client-agency relationships; led 360 campaigns including a 360 CNY Festive Campaign; developed product packaging and pitch materials; brands managed included Hong Leong Bank, BOH Tea, Farm Fresh Milk, Sunquick, Calpis, BRDB Property, Sime Darby Property.

Account Manager at Ogilvy Malaysia

November 1, 2021 - January 31, 2022

Managed regional 360 campaigns; led operations with insights; coordinated across digital, media, creative and brand teams; managed client budgets and maintained profit; built cross-functional internal teams and relationships; brands included OCBC Bank, Mondelez International (Jacob's, Tiger, Twisties, Ritz), Spritzer Water, Touch 'N Go Digital.

Senior Brand Executive at Leo Burnett Malaysia

November 1, 2019 - November 30, 2021

Led client engagement and brand-building activities; managed campaigns across TV, digital, and traditional channels; planned and launched new products (NPD); developed brand plans and brand books; led pitches; Brands Managed: OCBC Bank, Mondelez International (Jacob's, Tiger, Twisties, Ritz), Spritzer Water, Touch 'N Go Digital.

Brand Executive at TBWA Malaysia (Omnicom)

February 1, 2016 - February 1, 2018

Coordinated internal resources and third parties for execution of projects and campaigns; ensured on-time delivery within scope and budget; managed client relationships; assisted with financing and billing; led creative campaigns such as Standard Chartered Kuala Lumpur Marathon.

Copywriter / Social Media Executive at J&K Brands Sdn. Bhd.

July 1, 2015 - February 1, 2016

Copywriting and social media content; liaised with property developers and suppliers; projects included Kia Ra East, EH Property, Jeste l to n Quay, Green Acres Ipoh Retirement Home.

Intern / Content Writer (Trainee) at Mojo Film Production / J&K Brands Sdn. Bhd.

January 1, 2014 - March 31, 2014

Internship; talent casting and management; interviews with talents; assisted on projects for FM CG accounts; supported film production tasks and copywriting.

Waitress & Cashier at New Zealand (NZ)

January 1, 2019 - September 1, 2019

Waitress and kitchen assistant in a restaurant; cashier; overnight shifts; gained overseas experience.

Senior Account Manager at Ogilvy Malaysia (WPP)

January 1, 2024 - Present

Lead brand strategy and execution for Coca-Cola portfolio (Coca-Cola, Fanta, Sprite, Schweppes, Fuze Tea) in Singapore and Malaysia. Spearheaded 'Share a Coke' localization, integrating creative, media, and WPP network resources. Oversee cross-market coordination across APAC, including Colgate-Palmolive Oral Care campaigns; contributed to Effie Award-winning campaigns for Kimberly-Clark (Huggies, Kotex, Scott). Build local relevance for key brands and manage multi-market budgets with cross-functional teams.

Account Manager at Leo Burnett Malaysia (Publicis Groupe)

May 1, 2023 - December 1, 2023

Lead APAC-wide BAU and campaign planning across digital, ATL, and social channels; coordinate internal departments (digital, media, creative, brand) to deliver on client objectives; manage client budgets and profitability; build and mentor 360° teams and strong client relationships. Notable work includes Effie Award-winning campaigns; brands managed included Maxis, OCBC, Mondelez, and other APAC clients.

Account Manager at Ogilvy Malaysia (WPP)

November 1, 2021 - January 31, 2022

Oversee a near-360 role across regional hub work (MY, PH, ID, SG). Managed a team of 2 to run 16 ongoing campaigns with tight deadlines; delivered materials on time and ensured alignment with client objectives. Brands included OCBC Bank, Mondelez International (Jacobs, Tiger, Ritz), Sprite/Spirte Water, and Touch 'N Go Digital (eWallet).

Senior Brand Executive at Ogilvy Malaysia

November 1, 2019 - November 1, 2021

Responsible for client engagement activities, planning, execution, and managing campaigns and pitches to achieve monthly sales targets. Built strong working relationships with existing and potential clients; managed 8 brands across a portfolio, delivering NPD launches, TVC, digital/traditional campaigns, brand plans, and pitches. Brands included Mondelez SEA (Cadbury, Toblerone) and others; campaigns spanned TV, digital, and OOH.

Intern / Content Writer Trainee at J&K Brands Sdn. Bhd.

April 1, 2014 - December 31, 2014

Copywriting and copy translation for brochures, blogs, and websites; coordinated website skin revamp project to improve visitor experience and increase product sales.

Intern at Mojo Film Production

January 1, 2014 - March 31, 2014

Talent casting and managing on shoot days; conducted interviews with talents; project assistance across multiple campaigns including Libresse, Prudential, Nestle, and other clients.

Waitress / Kitchen Assistant at New Zealand (various short-term roles)

January 1, 2019 - September 30, 2019

Waitress and kitchen assistant with overnight shifts; gained overseas experience through multiple short-term hospitality roles.

Senior Account Manager at Ogilvy MY WPP

January 1, 2024 - Present

Lead brand strategy and execution for The Coca-Cola Company (Coca-Cola, Fanta, Sprite, Schweppes, Fuze Tea) in Singapore and Malaysia. Spearheaded Share a Coke localization, integrating creative, media, and WPP network resources. Coordinated multi-market campaigns across APAC, and oversaw Colgate-Palmolive oral care account to develop locally relevant strategies. Contributed to Effie-winning campaigns for Kimberly-Clark (Kotex & Scott). Brands Managed included Coca-Cola, Colgate, Kimberly-Clark; collaborated with Leo Burnett and other agencies within the network.

Account Manager at Leo Burnett Malaysia | Publicis Groupe

May 1, 2023 - December 1, 2023

Led day-to-day BAU operations and traditional/digital-led campaigns to meet clients' business objectives. Managed internal departments (digital, media, creative, brand) and client budgets, maintaining profitability. Built and guided a 360-degree internal team and external client relationships. Achieved recognition with an Effie Award for the Gawai Kaamatan campaign.

Account Manager at Ogilvy MY WPP

November 1, 2021 - January 1, 2022

Led a regional hub role across MY, PH, ID, SG with a small team managing 16 ongoing campaigns under tight deadlines. Coordinated material development and liaised with the account director to ensure quality delivery.

Senior Brand Executive at Ogilvy MY WPP

November 1, 2019 - November 1, 2021

Responsible for client engagement activities including planning, execution, and management of campaigns/pitches to achieve monthly sales targets. Built and maintained strong client relationships and drove NPD launches, TVC, digital/traditional communications, brand plans, and pitch materials. Brands Managed included Mondelez SEA (Cadbury, Toblerone) and others; contributed to award-winning campaigns.

Brand Executive at Ogilvy MY WPP

November 1, 2019 - November 1, 2021

Completed 360 regional agency hub role; managed multiple campaigns across MY, PH, ID, SG; led cross-functional teams to deliver brand initiatives and pitches.

Waitress / Kitchen Assistant / Cashier

January 1, 2019 - September 1, 2019

Gained overseas experience across multiple short-term roles in New Zealand; daytime waitress, evenings cashier and kitchen duties with overnight shifts.