Lilyan Chee
I'm excited to expand my horizon to work outside of traditional agency and I'm looking forward to exploring opportunities beyond the creative agency structure — into a more challenged, involved, purpose-led brand like…
About
I’m excited to expand my horizon to work outside of traditional agency and I’m looking forward to exploring opportunities beyond the creative agency structure — into a more challenged, involved, purpose-led brand like yours.
With 8+ years of experience in campaign strategy, brand building, and cross-functional leadership across APAC, I bring both energy and expertise. I’m adaptable, collaborative, and committed to delivering work that connects with real people. I believe my journey across global brands will bring thoughtful, transferable value to a brand that truly inspires me.
- 11 years' experience
- Joined December 2025
Skills· 10
Languages
- EnglishFluent
- MalayFluent
- KoreanIntermediate
Industry experience
- Financial Services
- Consumer Goods
- Media & Entertainment
- Professional Services
- Software & Internet
- Telecommunications
- Retail
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Work experience· 22 roles
Lead brand strategy and execution for The Coca-Cola Company (Coca-Cola, Fanta, Sprite, Schweppes, Fuze Tea) in Singapore and Malaysia. Spearheaded Share a Coke localization, integrating creative, media, and WPP network resources. Coordinated multi-market campaigns across APAC, and oversaw Colgate-Palmolive oral care account to develop locally relevant strategies. Contributed to Effie-winning campaigns for Kimberly-Clark (Kotex & Scott). Brands Managed included Coca-Cola, Colgate, Kimberly-Clark; collaborated with Leo Burnett and other agencies within the network.
Lead brand strategy and execution for Coca-Cola portfolio (Coca-Cola, Fanta, Sprite, Schweppes, Fuze Tea) in Singapore and Malaysia. Spearheaded 'Share a Coke' localization, integrating creative, media, and WPP network resources. Oversee cross-market coordination across APAC, including Colgate-Palmolive Oral Care campaigns; contributed to Effie Award-winning campaigns for Kimberly-Clark (Huggies, Kotex, Scott). Build local relevance for key brands and manage multi-market budgets with cross-functional teams.
Lead brand strategy and execution for The Coca-Cola Company across Singapore and Malaysia; localized 'Share a Coke' campaign; spearheaded multi-market coordination across APAC; oversaw Colgate-Palmolive oral care account and contributed to Effie-winning campaigns for Kimberly-Clark; brands managed include Coca-Cola, Fanta, Sprite, Schweppes, Fuze Tea, Colgate Palmolive, Huggies, Kotex & Scott.
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