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Bright Woo is a seasoned creative based in Beijing, a graphic and typographic artist. He earned his Master’s degree in Visual Communication from the Royal College of Arts in the UK. Earlier in his career, he worked at several global 4A advertising agencies, including Ogilvy, Publicis, and VML. After leaving the agency world, he co-founded his own studio, where he went on to receive numerous prestigious accolades, such as D&AD, ADC, One Show, NY TDC, Tokyo TDC, CA, and many others. His works have been exhibited in more than 30 countries. In addition, he has served as a jury member for multiple international competitions, including the 103rd ADC Awards in New York, the Hungarian Graphic Design Biennial, the China–Belgium 50th Anniversary Poster Design Competition, and the Traditional Chinese Culture Revival Design Competition, among others.…Bright Woo is a seasoned creative based in Beijing, a graphic and typographic artist. He earned his Master’s degree in Visual Communication from the Royal College of Arts in the UK. Earlier in his career, he worked at several global 4A advertising agencies, including Ogilvy, Publicis, and VML. After leaving the agency world, he co-founded his own studio, where he went on to receive numerous prestigious accolades, such as D&AD, ADC, One Show, NY TDC, Tokyo TDC, CA, and many others. His works have been exhibited in more than 30 countries. In addition, he has served as a jury member for multiple international competitions, including the 103rd ADC Awards in New York, the Hungarian Graphic Design Biennial, the China–Belgium 50th Anniversary Poster Design Competition, and the Traditional Chinese Culture Revival Design Competition, among others.

Bright Woo

Designer, Art Director, Artist, +1

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Bright Woo is a seasoned creative based in Beijing, a graphic and typographic artist. He earned his Master’s degree in Visual Communication from the Royal College of Arts in the UK. Earlier in his career, he worked at several global 4A advertising agencies, including Ogilvy, Publicis, and VML. After leaving the agency world, he co-founded his own studio, where he went on to receive numerous prestigious accolades, such as D&AD, ADC, One Show, NY TDC, Tokyo TDC, CA, and many others. His works have been exhibited in more than 30 countries. In addition, he has served as a jury member for multiple international competitions, including the 103rd ADC Awards in New York, the Hungarian Graphic Design Biennial, the China–Belgium 50th Anniversary Poster Design Competition, and the Traditional Chinese Culture Revival Design Competition, among others.…Bright Woo is a seasoned creative based in Beijing, a graphic and typographic artist. He earned his Master’s degree in Visual Communication from the Royal College of Arts in the UK. Earlier in his career, he worked at several global 4A advertising agencies, including Ogilvy, Publicis, and VML. After leaving the agency world, he co-founded his own studio, where he went on to receive numerous prestigious accolades, such as D&AD, ADC, One Show, NY TDC, Tokyo TDC, CA, and many others. His works have been exhibited in more than 30 countries. In addition, he has served as a jury member for multiple international competitions, including the 103rd ADC Awards in New York, the Hungarian Graphic Design Biennial, the China–Belgium 50th Anniversary Poster Design Competition, and the Traditional Chinese Culture Revival Design Competition, among others.

Next availability:

January 1, 2026

Beijing, China

Bright Woo is a seasoned creative based in Beijing, a graphic and typographic artist. He earned his Master’s degree in Visual Communication from the Royal College of Arts in the UK. Earlier in his career, he worked at several global 4A advertising agencies, including Ogilvy, Publicis, and VML. After leaving the agency world, he co-founded his own studio, where he went on to receive numerous prestigious accolades, such as D&AD, ADC, One Show, NY TDC, Tokyo TDC, CA, and many others. His works have been exhibited in more than 30 countries. In addition, he has served as a jury member for multiple international competitions, including the 103rd ADC Awards in New York, the Hungarian Graphic Design Biennial, the China–Belgium 50th Anniversary Poster Design Competition, and the Traditional Chinese Culture Revival Design Competition, among others.

Skills

Language

English

Fluent

Chinese

Fluent

Work Experience

Interactive Designer at Ogilvy

July 1, 2008 - May 1, 2010

◆Position: Interactive Designer, ◆ Field: Digital Marketing, ◆Clients: Volkswagen, Audi, Michelin, Nestle, 361°, Cisco, Canon, Lennovo, yonyou, Huggies. ◆ Responsibilities: Transforms brand strategy into digital experiences by creating visuals and interactive solutions for web, mobile, and campaigns, collaborating with creative and technical teams to enhance engagement, usability, innovation, and overall impact.

Art Director at Publicis

May 21, 2010 - June 14, 2012

◆Position: Art Director, ◆ Field: Digital Marketing,◆Clients: LG, Oreo, Budweiser, Uni-President, Yili Milk,◆Responsibilities: oversees overall visual creativity, guiding design teams across print, digital, and video, ensuring concepts align with brand strategy, developing visual styles, and collaborating across departments to enhance campaign impact and effectiveness.

Senior Art Director at VML

May 17, 2012 - April 30, 2014

◆Position: Senior Art Director, ◆ Field: Integrated Marketing, ◆Clients: BMW, MINI, Dell, HP, Haier, Adidas, Master Kong, China Merchants Bank, Agricultural Bank of China, ◆Responsibilities: leads the creative team, defines visual strategy, oversees multi-channel design execution, ensures brand alignment, mentors designers, and collaborates across departments to enhance campaign impact and brand value.