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Hi, I’m Haleema Mohamed Yasin, a results-driven digital marketer who recently completed an MSc in Digital Marketing with Distinction from the University of Salford. I’ve built a track record of optimizing Meta, Google, and LinkedIn advertising to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands. I’m actively seeking opportunities in Performance Marketing in the UK and beyond. I have the right to work in the UK and am ready to bring data-driven strategies, creative collaboration, and a collaborative mindset to a growing marketing team.…Hi, I’m Haleema Mohamed Yasin, a results-driven digital marketer who recently completed an MSc in Digital Marketing with Distinction from the University of Salford. I’ve built a track record of optimizing Meta, Google, and LinkedIn advertising to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands. I’m actively seeking opportunities in Performance Marketing in the UK and beyond. I have the right to work in the UK and am ready to bring data-driven strategies, creative collaboration, and a collaborative mindset to a growing marketing team.

Haleema Mohamed Yasin

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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Hi, I’m Haleema Mohamed Yasin, a results-driven digital marketer who recently completed an MSc in Digital Marketing with Distinction from the University of Salford. I’ve built a track record of optimizing Meta, Google, and LinkedIn advertising to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands. I’m actively seeking opportunities in Performance Marketing in the UK and beyond. I have the right to work in the UK and am ready to bring data-driven strategies, creative collaboration, and a collaborative mindset to a growing marketing team.…Hi, I’m Haleema Mohamed Yasin, a results-driven digital marketer who recently completed an MSc in Digital Marketing with Distinction from the University of Salford. I’ve built a track record of optimizing Meta, Google, and LinkedIn advertising to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands. I’m actively seeking opportunities in Performance Marketing in the UK and beyond. I have the right to work in the UK and am ready to bring data-driven strategies, creative collaboration, and a collaborative mindset to a growing marketing team.

Available to hire

Hi, I’m Haleema Mohamed Yasin, a results-driven digital marketer who recently completed an MSc in Digital Marketing with Distinction from the University of Salford. I’ve built a track record of optimizing Meta, Google, and LinkedIn advertising to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands.

I’m actively seeking opportunities in Performance Marketing in the UK and beyond. I have the right to work in the UK and am ready to bring data-driven strategies, creative collaboration, and a collaborative mindset to a growing marketing team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Pricing Coordinator at Sports Direct

July 1, 2023 - Present

Maintain and update product pricing, preventing errors and improving reporting accuracy. Coordinate price checks for product launches and promotions, ensuring timeliness. Support process improvements, reducing relabelling delays by 20% and improving workflow.

Performance Marketing Specialist at Digital Marketing 360 (formerly Search Partner)

September 1, 2020 - December 1, 2022

Improved Meta Ads campaign ROI through ad copy and audience segmentation optimization. Managed Google Ads, reducing cost per acquisition by 15%. Collaborated on client strategies to enhance campaign performance and retention. Generated 144 B2B leads via LinkedIn & Twitter Ads, improving engagement by 27% and lowering CPL by 18%.

Social Media Content Assistant at Freelance

January 1, 2019 - September 1, 2020

Increased Facebook and Instagram reach by 50% through tailored content calendars. Drove audience growth by 25% with trend analysis and strategic content. Collaborated with influencers to align content with brand goals.

Digital Marketing Apprentice at Digital Marketing 360 (formerly Search Partner)

January 1, 2017 - May 1, 2018

Boosted PPC ad CTR to 3.2% through optimisation. Reduced website bounce rate by 12% with targeted SEO improvements. Analyzed trends and planned content to grow audiences by 25%.