Diana Orel
5 years of experience delivering end-to-end UX and product design across B2B, B2C, and B2B2C products.
About
I’m a product designer based in Amsterdam with 6.5 years of experience delivering end-to-end UX and product design across B2B, B2C, and B2B2C products. I specialize in discovery, research, data analysis to insights into flows, high-fidelity UI, design systems, and design QA, and I scale delivery through reusable design libraries and platform-aligned patterns. I work in cross-functional, experiment-driven teams and use usability testing, analytics, and A/B testing to drive measurable outcomes with a strong focus on accessibility and UX heuristics. My experience spans media, e-commerce, energy, fintech, and AI-enabled features, with a track record of shipping scalable interfaces and clear handoffs to engineering.
- 7 years' experience
- Joined December 2025
Skills· 13
Languages
- UkrainianFluent
- RussianFluent
- EnglishAdvanced
- DutchBeginner
Industry experience
- Media & Entertainment
- Software & Internet
- Energy & Utilities
- Financial Services
- Retail
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Work experience· 11 roles
Led end-to-end design for a global Compare framework, designing a slot-based system and a reusable Figma library; unified patterns across Autos, Money, Health, and Education; defined flows for the AI Assistant Co-Pilot and produced prototypes. Improved SEM performance with modular UI cards and an FAQ carousel; conducted onboarding and navigation improvements to reduce friction across product areas.
Built two comprehensive design systems from scratch for large-scale consumer review and comparison platforms (CableTV.com, Reviews.org) including technical documentation and variable components; improved navigation, consistency and feature delivery; delivered 30+ components with tokens and QA flows; standardized naming, variants, and interaction rules; conducted live UI audits to consolidate tokens and patterns; contributed to cross‑team design QA and handoffs.
Built two comprehensive design systems from scratch for large-scale consumer review platforms (CableTV.com, Reviews.org), including technical documentation and variable components; improved navigation and consistency to accelerate feature delivery; standardized naming and components across teams.
Education· 6
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