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I'm a product designer based in Amsterdam with 6.5 years of experience delivering end-to-end UX and product design across B2B, B2C, and B2B2C products. I specialize in discovery, research, data analysis to insights into flows, high-fidelity UI, design systems, and design QA, and I scale delivery through reusable design libraries and platform-aligned patterns. I work in cross-functional, experiment-driven teams and use usability testing, analytics, and A/B testing to drive measurable outcomes with a strong focus on accessibility and UX heuristics. My experience spans media, e-commerce, energy, fintech, and AI-enabled features, with a track record of shipping scalable interfaces and clear handoffs to engineering.…I'm a product designer based in Amsterdam with 6.5 years of experience delivering end-to-end UX and product design across B2B, B2C, and B2B2C products. I specialize in discovery, research, data analysis to insights into flows, high-fidelity UI, design systems, and design QA, and I scale delivery through reusable design libraries and platform-aligned patterns. I work in cross-functional, experiment-driven teams and use usability testing, analytics, and A/B testing to drive measurable outcomes with a strong focus on accessibility and UX heuristics. My experience spans media, e-commerce, energy, fintech, and AI-enabled features, with a track record of shipping scalable interfaces and clear handoffs to engineering.

Diana Orel

Product Designer, UX Designer, UI Designer, +4

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I'm a product designer based in Amsterdam with 6.5 years of experience delivering end-to-end UX and product design across B2B, B2C, and B2B2C products. I specialize in discovery, research, data analysis to insights into flows, high-fidelity UI, design systems, and design QA, and I scale delivery through reusable design libraries and platform-aligned patterns. I work in cross-functional, experiment-driven teams and use usability testing, analytics, and A/B testing to drive measurable outcomes with a strong focus on accessibility and UX heuristics. My experience spans media, e-commerce, energy, fintech, and AI-enabled features, with a track record of shipping scalable interfaces and clear handoffs to engineering.…I'm a product designer based in Amsterdam with 6.5 years of experience delivering end-to-end UX and product design across B2B, B2C, and B2B2C products. I specialize in discovery, research, data analysis to insights into flows, high-fidelity UI, design systems, and design QA, and I scale delivery through reusable design libraries and platform-aligned patterns. I work in cross-functional, experiment-driven teams and use usability testing, analytics, and A/B testing to drive measurable outcomes with a strong focus on accessibility and UX heuristics. My experience spans media, e-commerce, energy, fintech, and AI-enabled features, with a track record of shipping scalable interfaces and clear handoffs to engineering.

Available to hire

I’m a product designer based in Amsterdam with 6.5 years of experience delivering end-to-end UX and product design across B2B, B2C, and B2B2C products. I specialize in discovery, research, data analysis to insights into flows, high-fidelity UI, design systems, and design QA, and I scale delivery through reusable design libraries and platform-aligned patterns. I work in cross-functional, experiment-driven teams and use usability testing, analytics, and A/B testing to drive measurable outcomes with a strong focus on accessibility and UX heuristics. My experience spans media, e-commerce, energy, fintech, and AI-enabled features, with a track record of shipping scalable interfaces and clear handoffs to engineering.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Ukrainian

Fluent

Russian

Fluent

English

Advanced

Dutch

Beginner

Work Experience

UX & Product Designer at U.S. News & World Report (Consumer Group)

September 1, 2024 - Present

Led end-to-end design for a global Compare framework, designing a slot-based system and a reusable Figma library; unified patterns across Autos, Money, Health, and Education; defined flows for the AI Assistant Co-Pilot and produced prototypes. Improved SEM performance with modular UI cards and an FAQ carousel; conducted onboarding and navigation improvements to reduce friction across product areas.

Product Designer (Contractor, Part-time) at Clearlink - B2B & B2C

January 1, 2024 - September 1, 2024

Built two comprehensive design systems from scratch for large-scale consumer review platforms (CableTV.com, Reviews.org), including technical documentation and variable components; improved navigation and consistency to accelerate feature delivery; standardized naming and components across teams.

Product Designer (Contractor) at Tigo - B2B2C, Renewable Energy Product

July 1, 2023 - December 1, 2023

Led design for back-office and a new B2B2C model; introduced Atomic Design after UX audit to improve UI consistency and developer velocity; produced a mini design system with responsive specs; led discovery → wireframes → prototypes and presented to stakeholders.

Product Designer (Contractor) at Bity - B2C cryptocurrency product

February 1, 2023 - May 1, 2023

Designed end-to-end multi-wallet native iOS crypto app under security/compliance constraints; established base components and documentation to speed engineering; conducted on-device TestFlight sessions to improve onboarding and task success.

UI/UX Designer at Forbytes - Trademax, e-commerce product

January 1, 2022 - December 31, 2022

Designed Vendor Portal for PO cancellations, reducing manual approvals and speeding processing; improved back-office UX by standardizing patterns across teams; coordinated with catalog, fulfillment, and finance teams to align workflows.

UI/UX Designer at Earlier Experience (Agencies & Freelance, 2019–2021)

January 1, 2019 - December 31, 2021

Shipped end-to-end web & mobile products: responsive websites, dashboards/CRM, and native iOS apps; built a ~100-screen education platform with gamified UX; led design for a crypto wallet and related projects; produced onboarding assets and demonstrations for clients.

Product Designer (Contractor, Part-time) at Clearlink

January 1, 2024 - September 1, 2024

Built two comprehensive design systems from scratch for large-scale consumer review and comparison platforms (CableTV.com, Reviews.org) including technical documentation and variable components; improved navigation, consistency and feature delivery; delivered 30+ components with tokens and QA flows; standardized naming, variants, and interaction rules; conducted live UI audits to consolidate tokens and patterns; contributed to cross‑team design QA and handoffs.

Product Designer (Contractor) at Rapac Energy & EDF Energy

July 1, 2023 - December 1, 2023

Led design across two streams (product improvements + new B2B2C model) with distributed teams in the U.S. and Israel; introduced Atomic Design after UX audit and delivered responsive prototypes; created a mini design system for faster implementation; conducted discovery → wireframes → clickable prototypes and presented to stakeholders at Rapac Energy and EDF Energy.

Product Designer (Contractor) at Bity

February 1, 2023 - May 1, 2023

Led the design of a multi-wallet native iOS crypto app end-to-end under security/compliance constraints; on-device TestFlight sessions to improve onboarding and task success; established base components and documentation to speed engineering.

UI/UX Designer at Trademax

January 1, 2022 - December 1, 2022

Designed a Vendor Portal for cancellations to reduce manual approvals and speed processing; improved back-office UX on top of the existing kit; standardized patterns across teams; coordinated with catalog, fulfillment, and finance/warehouse teams to align workflows.

UI/UX Designer at Freelance / Agencies

January 1, 2019 - December 31, 2021

Shipped end-to-end web & mobile products: responsive websites, dashboards/CRM, and native iOS apps; built a ~100-screen education platform with gamified UX; owned design for a crypto wallet, task manager, online course aggregator, and five dating sites; designed secure flows with Stripe for fintech; conducted UX research, competitor reviews, site maps, user journeys, prototyping, and usability audits; presented work to clients and led onboarding for junior designers.