Rachel Clouet

Define and implement the global Consumer Goods strategy, while moving from a 100% Merch to an hybrid Licensing x Merchandising model (Adidas, New Era, Full Ace). Lead and execute a sustainable Retail & Etail strategy in order to create strong impact and growth revenues beyond Game Days. Build an unique, high qualitative Merchandising program throughout years and seasons, and nurture new drops and RSE partners to empower consumers and leverage brand awareness through excellence (Maison Transversale, Losange, Rebond, Spalding, New Era).

Define and implement the global Consumer Goods strategy, moving from a 100% Merchandising model to a hybrid Licensing x Merchandising approach; build the department and create synergies with Sponsoring and Marketing teams. Achievements include the first dedicated pop-up store during The Internationals Dota 2 (October 2022, Singapore), the OG Official Eshop (January 2023), and collaborations with New Era and Bombers Originals.

Define and implement the overall Merchandising strategy and Retail for the group, per markets (SEA/NA/Europe and LATAM). Build the department and create synergies with the Sponsoring and Marketing teams. Achievements include the first dedicated pop-up store during The Internationals Dota 2 (October 2022, Singapore); New OG Official Eshop (January 2023); New Era and Bombers Originals collaborations.