Rachel Clouet

Head of Licensing, Merchandising & Retail at Paris Basketball

Define and implement the overall Merchandising strategy and Retail for the group, per markets (SEA/NA/Europe and LATAM). Build the department and create synergies with the Sponsoring and Marketing teams. Achievements include the first dedicated pop-up store during The Internationals Dota 2 (October 2022, Singapore); New OG Official Eshop (January 2023); New Era and Bombers Originals collaborations.

Head of Licensing - Consumer Products at Olympique de Marseille

Country lead of the Consumer Products division, and active member of the board of Revenues and Marketing. Manage the overall strategy and deliver the 5-year growth plan for the Licensing division and all products; lead a team of 5 direct reports. Define market strategies per category; licensees and partners prospection; contracts negotiation; monitoring forecasts and P&L. Achievements include +7.4% YTD 2020 for OM CP France and local SoftLines collaborations (Made in France x Made in Marseille, OM en Transversale, others).

Senior Category Manager / Head of Licensing - Consumer Products at Hasbro France

Country lead of the French CP division; manage SoftLines categories; lead a team of 2 direct reports. Define market strategies per category, prospection and effective follow up of licensees and partners; contracts negotiation; monitoring forecasts and P&L. Management of 80+ local and regional licensees. Achievements include +23% YTD 2018 for Hasbro CP France, and +40% YTD 2018 on the SoftLines segment.

Regional Product Manager, Toys & Stationery - Consumer Products at Mattel - France & Benelux

Manage Toys & Games, Consumer Electronics, Sporting Goods, Home Furnishing, Party Goods, Health & Beauty and Food categories; initiate and drive promotions (McDonald’s, Quick and others). Definition of the market strategies per category, prospection and effective follow up of licensees and partners, contracts negotiation, monitoring forecasts and P&L; product development’s effectiveness. Management of 60+ local and regional licensees including Simba Dickie Group, Canal Toys/Asmodée, Ravensburger, Clementoni, Crayola, Colgate, Lansay, Stamp, Lexibook, PEZ, Kinnerton and others. Achievements include contribution up to 55% in WSS for France & Benelux (+4% YTD 2014).

Head of Merchandising & Retail at OG Esports - Global Markets

Define and implement the global Consumer Goods strategy, while moving from a 100% Merch to an hybrid Licensing x Merchandising model (Adidas, New Era, Full Ace). Lead and execute a sustainable Retail & Etail strategy in order to create strong impact and growth revenues beyond Game Days. Build an unique, high qualitative Merchandising program throughout years and seasons, and nurture new drops and RSE partners to empower consumers and leverage brand awareness through excellence (Maison Transversale, Losange, Rebond, Spalding, New Era).

EMEA Regional Product Manager, Toys & Stationery - Consumer Products at The Walt Disney Company

Drive Arts & Crafts and Stationery products strategies, from concept to retail, such as evolving existing lines for the UK, Italy, Spain, Germany, Benelux and France. Product: launch permanent and seasonal ranges according to business plans, markets and retailers segmentation. Develop and launch 1100+ products per year, for Value, Mass markets and Toy’s specialists. Management of 50+ partners and licensees including Giochi Preziosi, Crayola, Etafelt, Lansay, Panini, Copywrite Designs and others. Management of a team of 3 Product Managers across Europe (based in UK, Spain and Italy).

Project Manager, Product Innovation at PhotoBox - France & UK

Drove innovation for Prints, Books, Stationery and Gifts ranges to achieve business objectives. Delivered 10 new concepts for bordered layouts collections, implemented the business cards range and new formats for the A4 books range. Development of the square soft books collection, and a full notebooks range in 2 formats (16 designs each).

Project Manager, Publishing - 'Biographies' Collection at Play Bac Publishing - France & USA

Managed editorial and commercial development of 'Biographies' books range, for both markets. Created and launched a new and more cost effective 'Make Your Own' books range. Managed in-house creative teams, freelance authors and journalists.

Head of Licensing, Merchandising & Retail at OG Esports - GLOBAL MARKETS

Define and implement the global Consumer Goods strategy, moving from a 100% Merchandising model to a hybrid Licensing x Merchandising approach; build the department and create synergies with Sponsoring and Marketing teams. Achievements include the first dedicated pop-up store during The Internationals Dota 2 (October 2022, Singapore), the OG Official Eshop (January 2023), and collaborations with New Era and Bombers Originals.

Senior Category Manager / Head of Licensing - Consumer Products at Hasbro - FRANCE

Country lead of the French Consumer Products division, and active member of the leadership team. Manage the SoftLines categories (Fashion, Footwear, Accessories, Home) and lead a team of 2 direct reports. Definition of market strategies per category, prospection and effective follow-up of licensees and partners, contracts negotiation, monitoring forecasts and P&L. Management: business management of 80+ local and regional licensees. Achievements: +23% YTD 2018 for Hasbro CP France, +40% YTD 2018 on the SoftLines segment. Management of local to global halo collaborations (Manish Arora, Olympia Le-Tan).