Sept 2023–Jun 2024: Maintained VM standards across assigned stores by conducting regular visits, coordinating with suppliers and contractors for VM materials, fixtures, and props, and ensuring timely delivery and quality. Collaborated with the VM Head Office to align store promotions, campaigns, and launch graphics; oversaw product launches and seasonal displays; ensured brand guidelines and consistency across all touchpoints.

Visual Merchandising Associate at Adidas Philippines (Sonak Sports Specialist, Inc.)

June 1, 2024 - April 30, 2025

Jun 2024–Apr 2025: Collaborated closely with VM Head Office to implement store promotions, seasonal directives, and display executions; coordinated with store operations teams, suppliers, and contractors for displays, in-store initiatives, and product launches; planned and optimized product placement to improve visibility and customer flow; supported in-store initiatives and ongoing campaign rollouts across multiple locations.

Visual Merchandising Lead at Adidas Philippines

April 1, 2025 - Present

Apr 2025–Present: Develops detailed plans for seasonal and marketing campaigns, oversees execution, and monitors progress to ensure readiness by launch day; creates promotional graphics and signage; coordinates with store operations and suppliers for timely delivery and quality; ensures brand adherence across all touchpoints and drives customer engagement.