MD

Miguel Doughty

Available to hire

Hi, I’m Miguel Doughty, a UX writer and content designer with 6+ years of experience helping SaaS startups and scale-ups craft onboarding, drive feature adoption and strengthen retention.

About

Hi, I’m Miguel Doughty, a UX writer and content designer with 6+ years of experience helping SaaS startups and scale-ups craft onboarding, drive feature adoption and strengthen retention. I design clear, brand-aligned copy that guides users through complex products.

I collaborate closely with product, marketing and developers, conduct user research, and translate and localize content for international audiences. I’ve freelanced for Stockholm-based clients and worked on Klarna projects, delivering crisp, actionable content across onboarding, UI and go-to-market materials.

  • 3 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced
  • SwedishAdvanced

Industry experience

  • Software & Internet
  • Education
  • Professional Services
  • Media & Entertainment

Work experience

UX and Copywriter · Klarna Innovation Project Guang (Shopping App)Jan 2022 – Jan 2023 · 1 yr 1 mo

Writing and translating services for the Klarna innovation project Guang; copy for go-to-market strategy; in-app micro copy from design phase to release.

UX Writer · Stockholm Content (Freelance)Jan 2022 – Jan 2025 · 3 yrs 1 mo

Design and growth of freemium tier user engagement; lead for webinars & communications; UX content for onboarding, feature adoption and retention.

Education

BA in Languages & Linguistics · Uppsala University2009 – 2011
MSc Sustainable Development · Open University (UK)2011 – 2014

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