Available to hire
Hi, I’m Bostan Florin Catalin, a senior product/UI/UX designer with 15+ years of experience across diverse domains—recruitment, healthcare, fintech, gaming, blockchain, mobility, e-commerce, and more. I lead design and product strategy, build scalable design systems, and collaborate with Legal, Compliance, Product, and Engineering to deliver user-centered financial and technology platforms. You can view final UI work in my public portfolio; wireframes and UX case studies are confidential but I’m happy to present them in interviews. I’m passionate about photography, music, design, and psychology.
I’ve held leadership roles ranging from branding strategist to UX governance for regulated platforms, and I love crafting experiences that balance user needs with business goals. In my free time I enjoy exploring photography and music, and I’m committed to mentoring and sharing practical UX insights with teams to drive measurable outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Work Experience
Lead Product UI/UX Designer at Meta wealth
May 1, 2025 - PresentSpearheaded design system development, collaborated with cross‑functional teams on asset management, bonds, and blockchain investments; enhanced accessibility and engagement; designed real estate asset landing pages, investment app flows, and widget calculators for staking platforms; managed the Design System library and optimized mobile app flows; delivered feature-rich UI improvements.
Lead Product UI/UX Designer at K2 Mobility
November 1, 2024 - May 31, 2025Led design for mobility platform; collaborated with global teams on onboarding for partners and clients; advanced accessibility and onboarding flows; designed new web pages and mobile app modules; managed the Design System library; partnered with Global Product Manager on mobile app delivery.
Founder & Lead Product UI/UX Designer at Hei Buddy
April 1, 2022 - August 31, 2024Founded and led product design; coordinated with engineers on design and marketing using AI; created holistic user journeys; led product development from concept to delivery; produced prototypes for client testing; documented specs and governed the design system, style guide, and product requirements.
Product UI/UX Designer Consultant at Pitech Plus
July 1, 2021 - November 30, 2022Defined UX/UI solutions with engineers, PMs, and business analysts; created user journeys; prototyped for testing with clients and stakeholders; delivered project specifications and supported implementation; ensured alignment with design system and weekly research/testing for launches.
Product UI/UX Designer Consultant at AuraChain
September 1, 2020 - March 31, 2021Worked with blockchain and smart contracts technology; provided thought leadership in UX challenges and trends; designed UI elements (dashboards, navigation) and collaborated with development teams to define migration tools and design system documentation.
Product UI/UX Designer Consultant at AY Digital / CleverTaxi
September 1, 2017 - August 31, 2018Collaborated with product managers and stakeholders to validate ideas with UX designers; produced low- to high-fidelity wireframes and visuals; supported driver, passenger, and finance platforms; prepared prototypes for testing and client feedback.
Product UI/UX Designer at FreeNow / CleverTaxi
August 1, 2018 - March 31, 2020Led design for passenger, driver, and support platforms; created wireframes and mockups; developed design documentation; collaborated with marketing, sales, and leadership; implemented UI in prototyping tools and refined usability to meet business goals.
Lead Product UI/UX Designer (Contract) at K2 Mobility
November 1, 2024 - May 1, 2025Spearheaded end-to-end product design for mobility platform; built and maintained the design system; designed onboarding flows for partners and clients; improved marketplace onboarding; redesigned dashboards and client-facing interfaces to streamline settlement, payments, invoicing and claims processes; collaborated with product managers, engineers, and researchers to deliver scalable solutions.
Lead Product UI/UX Designer & Founder at Hei Buddy
April 1, 2022 - August 1, 2024Co-founded and led product design; created holistic user journeys and high-fidelity UI; produced prototypes for web and mobile; wrote UX copy and aligned design with business goals; managed design system and mentored the team; drove concept-to-delivery in a fast-paced startup.
Product UI/UX Designer Contractor at Aura Chain
September 1, 2020 - March 1, 2021Worked on blockchain and smart contracts UX; designed dashboards, navigation elements and data visualizations; contributed to feature discussions and prepared deliverables for developers; collaborated with product managers, engineers and researchers to define the next generation migration and tools for business users.
Product UI/UX Designer at AY Digital / CleverTaxi
September 1, 2017 - July 1, 2018Collaborated with product owners and UI/UX teams to define innovative UI solutions for mobile and web apps; created high-fidelity wireframes, holistic user experiences and prototypes; supported testing with stakeholders and documented requirements for developers.
Product UI/UX Designer Consultant at Pitch Plus
July 1, 2021 - November 1, 2022Collaborated with engineers, product managers, business analysts, and product owners to translate strategic requirements into scalable UX architecture across web and mobile platforms. Led initiatives from discovery through delivery, aligning user needs with measurable business outcomes and technical constraints. Developed comprehensive user journeys and high-fidelity interfaces across web/mobile, produced production-ready UI specifications, and created stakeholder review-ready documentation. Ensured design-system governance and accessibility across releases.
Product UI/UX Designer at FreeNow / CleverTaxi
September 1, 2017 - March 1, 2020Led end-to-end UX across a multi-country mobility app, drivers apps, fleet owners, corporate clients, and internal operations teams. Collaborated with product owners, marketing, sales, and support to validate feature concepts and align user experiences with business objectives. Conducted field research with drivers, fleet owners, and passengers to capture operational realities and translate insights into validated UX decisions. Designed end-to-end journeys across rider app, driver app, finance platform, corporate dashboards, and tools. Delivered scalable cross-platform interfaces for iOS, Android, and web; produced low- and high-fidelity wireframes and production-ready UI specs. Ensured compliance with design system governance and UX standards across releases.
Product UI/UX Designer Consultant at AY Digital / Bravvura
September 1, 2017 - July 1, 2018Led enterprise UX initiatives for a blockchain-enabled platform focusing on contract orchestration and automated business processes. Translated complex distributed ledger logic into structured administrative workflows, dashboards, and configuration wizards. Drove governance-driven UX to ensure clarity, traceability, and role-based access across blockchain-powered enterprise interfaces. Collaborated with product managers, engineers, and researchers to define next-gen modular architectures and scalable cross-platform experiences; produced detailed specs and documentation to support engineering handoffs.
Product UI/UX Designer Consultant at Best Jobs
April 1, 2020 - August 1, 2020Worked with product managers, engineers, business analysts, and product owners to translate strategic requirements into scalable UX architecture across web and mobile. Led initiatives from discovery to delivery, aligning user needs with measurable business outcomes and engineering constraints. Designed end-to-end user journeys, created high- and low-fidelity prototypes, and produced implementation-ready UI specs. Implemented design-system governance and accessibility across releases; contributed to continual UX improvements through stakeholder feedback and cross-team critique.
Education
Master of Metallurgical Engineering at Politehnica University of Bucharest
January 1, 2013 - December 31, 2015College Diploma at Politehnica University of Bucharest
January 1, 2009 - January 1, 2013High School Diploma at M. Eminescu High School, Slobozia
January 1, 2004 - January 1, 2009Master's Degree at Politehnica University of Bucharest
January 1, 2013 - January 1, 2015Bachelor's Degree at Politehnica University of Bucharest
January 1, 2009 - January 1, 2013High School Diploma at M. Eminescu High School, Slobozia
January 1, 2004 - January 1, 2009Master’s Degree in Metallurgical Engineering at Politehnica University of Bucharest
January 1, 2013 - January 1, 2015Bachelor’s Degree in Metallurgical Engineering at Politehnica University of Bucharest
January 1, 2009 - January 1, 2013High School Diploma at M. Eminescu High School, Slobozia
January 1, 2004 - January 1, 2009Qualifications
The Beginner's Guide – User Experience
January 11, 2030 - December 17, 2025Design Thinking: The Beginner's Guide
January 11, 2030 - December 17, 2025User Experience: The Beginner's Guide
January 11, 2030 - December 17, 2025Design Thinking: The Beginner's Guide
January 11, 2030 - December 17, 2025User Experience: The Beginner's Guide
January 11, 2030 - February 16, 2026Design Thinking: The Beginner's Guide
January 11, 2030 - February 16, 2026Industry Experience
Software & Internet, Financial Services, Healthcare, Gaming, Transportation & Logistics, Media & Entertainment, Professional Services, Real Estate & Construction, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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