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I am a marketing professional with over 6 years of experience leading teams in operations, advertising, and content production. I excel at driving marketing campaigns, optimizing processes, and creating engaging content that resonates with audiences. My leadership has been honed by guiding diverse teams to ensure seamless execution and measurable growth for organizations in Web3, blockchain, and crypto spaces. I thrive on building momentum through data-driven strategies, collaborative cross-functional work, and a passion for storytelling that connects brands with communities. I’m always eager to tackle new challenges and help teams scale their impact in dynamic markets.…I am a marketing professional with over 6 years of experience leading teams in operations, advertising, and content production. I excel at driving marketing campaigns, optimizing processes, and creating engaging content that resonates with audiences. My leadership has been honed by guiding diverse teams to ensure seamless execution and measurable growth for organizations in Web3, blockchain, and crypto spaces. I thrive on building momentum through data-driven strategies, collaborative cross-functional work, and a passion for storytelling that connects brands with communities. I’m always eager to tackle new challenges and help teams scale their impact in dynamic markets.

Aleksandar Ikodinovic

Growth Marketer, Brand Strategist, Content Creator, +2

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I am a marketing professional with over 6 years of experience leading teams in operations, advertising, and content production. I excel at driving marketing campaigns, optimizing processes, and creating engaging content that resonates with audiences. My leadership has been honed by guiding diverse teams to ensure seamless execution and measurable growth for organizations in Web3, blockchain, and crypto spaces. I thrive on building momentum through data-driven strategies, collaborative cross-functional work, and a passion for storytelling that connects brands with communities. I’m always eager to tackle new challenges and help teams scale their impact in dynamic markets.…I am a marketing professional with over 6 years of experience leading teams in operations, advertising, and content production. I excel at driving marketing campaigns, optimizing processes, and creating engaging content that resonates with audiences. My leadership has been honed by guiding diverse teams to ensure seamless execution and measurable growth for organizations in Web3, blockchain, and crypto spaces. I thrive on building momentum through data-driven strategies, collaborative cross-functional work, and a passion for storytelling that connects brands with communities. I’m always eager to tackle new challenges and help teams scale their impact in dynamic markets.

Available to hire

I am a marketing professional with over 6 years of experience leading teams in operations, advertising, and content production. I excel at driving marketing campaigns, optimizing processes, and creating engaging content that resonates with audiences. My leadership has been honed by guiding diverse teams to ensure seamless execution and measurable growth for organizations in Web3, blockchain, and crypto spaces.

I thrive on building momentum through data-driven strategies, collaborative cross-functional work, and a passion for storytelling that connects brands with communities. I’m always eager to tackle new challenges and help teams scale their impact in dynamic markets.

Skills

Email Marketing

Data Visualization

Experience Level

Email Marketing

Expert

Data Visualization

Expert

Language

English

Fluent

Work Experience

Senior Marketing Specialist at Magic Square

January 1, 2023 - Present

Promoted from Social Media Manager to Operations & Marketing Manager, then to Senior Marketing Specialist. Led a team to execute 300+ marketing campaigns with a combined budget of $1M+, consistently exceeding KPIs. Managed end-to-end campaign life cycles, strategy, content, execution, and performance analysis. Drove community and user growth through data-driven marketing and case-study development. Achieved standout results including a 21× increase in target swap volume (reaching $5.25M total swaps) and the Machines Arena campaign that delivered 143K+ minutes of gameplay and 23,860+ games played in two weeks. Coordinated cross-functional teams for content, ads, and community initiatives, ensuring high quality and ROI.

Growth Hacker at Luna PR

November 1, 2021 - March 1, 2023

Led a team of 15 to execute growth and brand campaigns for 60+ blockchain and crypto projects. Built and managed freelance teams delivering platform-specific marketing strategies. Drove community growth across Reddit, Twitter, Telegram, and Discord. Increased brand visibility and engagement through creative, performance-based campaigns. Strengthened client relationships and developed scalable growth strategies.

Community Manager at Metis

November 1, 2021 - January 1, 2023

Managed and expanded the Reddit community, achieving millions of views and strong engagement. Organized AMAs and community events to boost participation and brand awareness. Created content strategies that enhanced Metis's visibility across the crypto ecosystem. Supported overall project growth through active community engagement and outreach.

Digital Marketing Manager at FUNL Studio

March 1, 2021 - April 1, 2022

Directed digital marketing campaigns, raising $150K for Brew Village Kickstarter. Managed Facebook Ads: targeting, setup, optimization, and analytics. Produced high-conversion content for social and advertising campaigns. Conducted data analysis to optimize ROI and marketing performance. Led email marketing initiatives for lead generation and newsletters.

Digital Marketing Manager at Lucus Lab

June 1, 2020 - December 1, 2020

Oversaw video content creation, social strategy, and business development. Produced and edited promotional videos to boost brand visibility. Drove new partnerships and client growth through targeted outreach. Mentored team members in video production and editing tools.

Freelance Videographer & Video Editor at Self-employed

July 1, 2017 - July 1, 2020

Directed, filmed, and edited 50+ videos for festivals, small businesses, and brands. Produced aftermovies for Rec an Foundation’s Every Can Counts campaign, promoting recycling. Created promotional videos for cafes, tattoo studios, and clothing brands. Delivered content for hip-hop events and artists, supporting visual branding. Edited social, course, and event videos for Life Coach Jean Pierre De Villiers.

Video Editing Team Lead at Quantox Technology

October 1, 2018 - June 1, 2020

Supervised a team of six in producing and editing marketing and brand videos. Delivered high-quality visual content for Instagram, Facebook, and LinkedIn. Maintained strict quality and timeline standards under pressure. Improved workflow efficiency and creative output. Enhanced brand presence through compelling video storytelling.