I'm a creative and performance-driven digital marketing professional with hands-on experience in developing and executing growth strategies for both B2B and B2C environments. I excel in SEO, Content Marketing, and Brand Storytelling, focusing on lead generation and leveraging data analytics to deliver measurable ROI and drive commercial success for innovative brands.

Eya Kouzrou

I'm a creative and performance-driven digital marketing professional with hands-on experience in developing and executing growth strategies for both B2B and B2C environments. I excel in SEO, Content Marketing, and Brand Storytelling, focusing on lead generation and leveraging data analytics to deliver measurable ROI and drive commercial success for innovative brands.

Available to hire

I’m a creative and performance-driven digital marketing professional with hands-on experience in developing and executing growth strategies for both B2B and B2C environments.

I excel in SEO, Content Marketing, and Brand Storytelling, focusing on lead generation and leveraging data analytics to deliver measurable ROI and drive commercial success for innovative brands.

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Language

Arabic
Fluent
French
Fluent
English
Advanced

Work Experience

Marketing Specialist at Bottle Nexus
September 1, 2023 - Present
Developed a new marketing strategy to increase the visibility of the online beverage store. Designed and implemented advertising campaigns on social media and Google Ads, increasing website traffic by 25%. Managed email marketing campaigns to boost conversions, resulting in a 15% improvement in open rates. Collaborated with the development team to produce high-quality visual content in line with brand guidelines. Conducted performance analyses to refine marketing strategies and optimize conversion rates.
Copywriter & Social Media Manager at Arqa Sakan
May 1, 2024 - Present
Developed compelling content for social media campaigns, increasing engagement by 30%. Managed the company's social media accounts (Instagram, LinkedIn, TikTok), aligning content with the company's branding and marketing strategies. Collaborated with the marketing team to create content that resonated with the target audience, contributing to lead generation and improved online visibility. Conducted regular analysis of social media performance and optimized campaigns to boost reach and engagement.
Marketing Manager at Cronos Box
October 1, 2023 - Present
Led brand development and community growth at Sousse's Coworking Space. Developed and implemented digital marketing strategies, increasing brand visibility by 40%. Managed social media accounts (Instagram, Facebook), driving engagement and enhancing online presence. Conducted market research, competitive analysis, and SEO strategies to align digital marketing with brand goals. Collaborated with partners on advertising, public relations, and digital content creation. Tracked performance data, refining strategies to achieve measurable improvements in audience reach.
Sales Expert at YKH Retail
July 1, 2022 - January 31, 2023
Expanded client base by 25% through innovative sales tactics. Developed relationships with key clients, securing new business opportunities. Trained new sales staff, enhancing performance across the team. Analyzed market trends to drive product sales and ensure alignment with client demands.
Content Creator & Social Media Manager at Timespace Agency
January 1, 2022 - May 31, 2022
Created and managed digital content, achieving a 35% increase in website traffic. Coordinated SEO efforts to improve search engine ranking and ensure content alignment with brand identity.
Content Writer at RFCOM AGENCY
October 1, 2021 - December 31, 2021
Wrote and created engaging and informative content for various digital platforms. Collaborated closely with the marketing and design teams to ensure content aligned with brand objectives. Optimized content for SEO, increasing the website's visibility in search results.
Marketing Manager at Roundesk
November 1, 2024 - Present
Developed and executed comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth. Managed content creation, editorial calendars, and distribution aligned with SEO best practices. Improved organic rankings via keyword optimization, backlinks, and technical SEO. Oversaw social media strategy and paid campaigns (LinkedIn, Google Ads). Managed marketplace listings (Capterra, Microsoft, Odoo). Leveraged HubSpot for lead nurturing and tracking. Measured campaign performance with Google Analytics and optimized ROI.
Marketing Specialist at Bottle Nexus
September 1, 2022 - April 1, 2023
Developed a new marketing strategy to increase the visibility of the online beverage store. Designed and implemented advertising campaigns on social media and Google Ads, increasing website traffic by 25%. Managed email marketing campaigns to boost conversions, resulting in a 15% improvement in open rates. Collaborated with the development team to produce high-quality visual content in line with brand guidelines. Conducted performance analyses to refine marketing strategies and optimize conversion rates.

Education

Master's in Digital Marketing at ITBS Nabeul
October 1, 2020 - June 30, 2023
Diploma in Telecommunications at ISITCOM, Tunisia
October 1, 2017 - June 30, 2020
Baccalaureat in Science & Technology at Lycée Tahar Sfar Sousse, Tunisia
January 1, 2014 - December 31, 2017
Master's in Digital Marketing at ITBS Nabeul
October 1, 2020 - June 1, 2023
Diploma in Telecommunications at ISITCOM
October 1, 2017 - June 1, 2020
Baccalaureat in Science & Technology at Lycée Tahar Sfar Sousse
January 1, 2014 - December 31, 2017
Master's in Digital Marketing at ITBS Nabeul, Tunisia
October 1, 2020 - June 1, 2023
Diploma in Telecommunications at ISITCOM, Tunisia
October 1, 2017 - June 1, 2020
Baccalaureat in Science & Technology at Lycée Tahar Sfar Sousse, Tunisia
January 1, 2014 - December 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Education