About Me I am a Web Designer and Brand Strategist who believes a website should be more than just beautiful—it should be a hardworking extension of your business. Currently at Indy Biz + Brand, I partner with small businesses to build cohesive, high-performing digital presences that drive growth. My Design Philosophy & Technical Toolkit I specialize in creating strategic, custom websites using WordPress and Elementor Pro. I don’t just install a theme; I architect a site around your brand's unique story and business goals. My work blends clean, conversion-focused design with technical know-how: E-Commerce & Integration: I build online stores with seamless Square payment integration for local pickup and wholesale ordering. Performance Optimization: I use custom code solutions (like for dynamic menus) to ensure lightning-fast load speeds without sacrificing functionality. SEO & Content: Every page I build includes strategically written, SEO-optimized verbiage to help clients get found by their ideal customers. A Holistic Approach to Web Design What sets my work apart is my understanding that a website exists within a larger business ecosystem. At Indy Biz + Brand, I collaborate with specialists in branding, bookkeeping, and business formation. This allows me to build sites that are not only visually striking but also deeply aligned with a client’s overall brand identity and operational needs—from cohesive color palettes rooted in logo design to sites that streamline ordering and catering leads. Recent Projects My portfolio includes building a unified e-commerce hub for a dual-brand food business (It's Those Eggrolls & J&J Catering) and a full-service brand launch for a home care startup (Grace For You Home Care). You can view these projects in detail at indybizbrand.com. My Approach to Working with You I’m told I bring a rare mix of creative intuition and strategic clarity to projects. Clients appreciate that I listen closely, explain the process in plain language, and genuinely care about their success. I take the "overwhelming" out of web design and make it exciting and achievable. I am excited about the opportunity to bring this blend of technical skill, strategic thinking, and genuine client care to your team.

Tami Highbaugh

About Me I am a Web Designer and Brand Strategist who believes a website should be more than just beautiful—it should be a hardworking extension of your business. Currently at Indy Biz + Brand, I partner with small businesses to build cohesive, high-performing digital presences that drive growth. My Design Philosophy & Technical Toolkit I specialize in creating strategic, custom websites using WordPress and Elementor Pro. I don’t just install a theme; I architect a site around your brand's unique story and business goals. My work blends clean, conversion-focused design with technical know-how: E-Commerce & Integration: I build online stores with seamless Square payment integration for local pickup and wholesale ordering. Performance Optimization: I use custom code solutions (like for dynamic menus) to ensure lightning-fast load speeds without sacrificing functionality. SEO & Content: Every page I build includes strategically written, SEO-optimized verbiage to help clients get found by their ideal customers. A Holistic Approach to Web Design What sets my work apart is my understanding that a website exists within a larger business ecosystem. At Indy Biz + Brand, I collaborate with specialists in branding, bookkeeping, and business formation. This allows me to build sites that are not only visually striking but also deeply aligned with a client’s overall brand identity and operational needs—from cohesive color palettes rooted in logo design to sites that streamline ordering and catering leads. Recent Projects My portfolio includes building a unified e-commerce hub for a dual-brand food business (It's Those Eggrolls & J&J Catering) and a full-service brand launch for a home care startup (Grace For You Home Care). You can view these projects in detail at indybizbrand.com. My Approach to Working with You I’m told I bring a rare mix of creative intuition and strategic clarity to projects. Clients appreciate that I listen closely, explain the process in plain language, and genuinely care about their success. I take the "overwhelming" out of web design and make it exciting and achievable. I am excited about the opportunity to bring this blend of technical skill, strategic thinking, and genuine client care to your team.

Available to hire

About Me
I am a Web Designer and Brand Strategist who believes a website should be more than just beautiful—it should be a hardworking extension of your business. Currently at Indy Biz + Brand, I partner with small businesses to build cohesive, high-performing digital presences that drive growth.

My Design Philosophy & Technical Toolkit
I specialize in creating strategic, custom websites using WordPress and Elementor Pro. I don’t just install a theme; I architect a site around your brand’s unique story and business goals. My work blends clean, conversion-focused design with technical know-how:

E-Commerce & Integration: I build online stores with seamless Square payment integration for local pickup and wholesale ordering.

Performance Optimization: I use custom code solutions (like for dynamic menus) to ensure lightning-fast load speeds without sacrificing functionality.

SEO & Content: Every page I build includes strategically written, SEO-optimized verbiage to help clients get found by their ideal customers.

A Holistic Approach to Web Design
What sets my work apart is my understanding that a website exists within a larger business ecosystem. At Indy Biz + Brand, I collaborate with specialists in branding, bookkeeping, and business formation. This allows me to build sites that are not only visually striking but also deeply aligned with a client’s overall brand identity and operational needs—from cohesive color palettes rooted in logo design to sites that streamline ordering and catering leads.

Recent Projects
My portfolio includes building a unified e-commerce hub for a dual-brand food business (It’s Those Eggrolls & J&J Catering) and a full-service brand launch for a home care startup (Grace For You Home Care). You can view these projects in detail at indybizbrand.com.

My Approach to Working with You
I’m told I bring a rare mix of creative intuition and strategic clarity to projects. Clients appreciate that I listen closely, explain the process in plain language, and genuinely care about their success. I take the “overwhelming” out of web design and make it exciting and achievable.

I am excited about the opportunity to bring this blend of technical skill, strategic thinking, and genuine client care to your team.

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Work Experience

Founder, Owner & Creative Director at ARIESGDIM
January 1, 2002 - Present
Founded and led a full-service creative practice delivering brand identity, digital marketing, and cross-platform design for 20+ client partnerships. Directed end-to-end creative vision, client acquisition, and cross-functional execution, driving measurable growth (50% traffic growth, 25% sales lift, 65% engagement increase) through nature-inspired branding and targeted messaging.
Lead Creative Director at EARTHANDFIRE.SHOP
January 1, 2019 - Present
Led creative direction, brand strategy, art direction, client management, and concept development across web, social, and print. Directed the evolution of a nature-inspired identity with healing-focused messaging for multi-platform campaigns.
Brand Architect at GENESISSECURITY.BIZ / GENESIS SECURITY, LLC
January 1, 2002 - Present
Founded and led a full-service creative practice; directed brand vision, identity, marketing, and digital assets for 20+ client partnerships; oversaw brand architecture and collateral development.
Strategic Creative Partner at DAWN A. SCOTT, NALP + CAM
January 1, 2002 - Present
Designed ADA/Fair Housing compliant graphics to boost retention and occupancy; contributed to client growth through marketing elevation and branding improvements.
Digital Transformation Lead at CAALC.ORG (Crispus Attucks Alumni Lettermen's Club)
January 1, 2023 - Present
Revamped website with significant traffic increase (65%), launched WooCommerce donations/ticketing, and streamlined the fundraising process.

Education

MS Digital Marketing at Full Sail University
January 1, 2009 - January 1, 2010
BS Accounting at Martin University
January 1, 1996 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education