I’m a marketing and e-commerce leader who loves building brands and driving growth for DTC and retail businesses. Over the years, I’ve launched online stores, optimized the customer journey, and forged partnerships with luxury and lifestyle brands to deliver compelling product stories. I’m passionate about blending design, data, and narrative to create experiences that resonate with customers and move the bottom line. Beyond marketing, I thrive in cross-functional collaboration—working with designers, vendors, and tech teams to implement end-to-end experiences, improve conversions, and turn insights into action. I enjoy problem-solving, storytelling, and continuous learning to keep brands fresh and relevant.

Hannah R. Buck

I’m a marketing and e-commerce leader who loves building brands and driving growth for DTC and retail businesses. Over the years, I’ve launched online stores, optimized the customer journey, and forged partnerships with luxury and lifestyle brands to deliver compelling product stories. I’m passionate about blending design, data, and narrative to create experiences that resonate with customers and move the bottom line. Beyond marketing, I thrive in cross-functional collaboration—working with designers, vendors, and tech teams to implement end-to-end experiences, improve conversions, and turn insights into action. I enjoy problem-solving, storytelling, and continuous learning to keep brands fresh and relevant.

Available to hire

I’m a marketing and e-commerce leader who loves building brands and driving growth for DTC and retail businesses. Over the years, I’ve launched online stores, optimized the customer journey, and forged partnerships with luxury and lifestyle brands to deliver compelling product stories. I’m passionate about blending design, data, and narrative to create experiences that resonate with customers and move the bottom line.

Beyond marketing, I thrive in cross-functional collaboration—working with designers, vendors, and tech teams to implement end-to-end experiences, improve conversions, and turn insights into action. I enjoy problem-solving, storytelling, and continuous learning to keep brands fresh and relevant.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing & E-Commerce Manager at Onda Origins Coffee Company
October 1, 2024 - Present
Grew online DTC store by +26% YoY in 2025 by synthesizing and executing merchandising and digital marketing strategies. Built and owned monthly performance reporting (sales, CVR, AOV, CAC, margin, traffic), translating insights into monthly growth actions. Drove 30% YoY Instagram audience growth (+1,500 followers) through organic Reels, static content, and story-led engagement strategies with direct impact on site traffic and email signup rates.
Owner & Floral Designer at Suede Floral
June 1, 2023 - August 1, 2024
Built and scaled a luxury DTC floral brand from launch to $948K MXN gross revenue with 66% net margin in year one. Owned end-to-end digital customer experience including website launch, online ordering, pricing, and fulfillment workflows. Achieved partnerships with Prada, Miu Miu, Sephora and PR agencies through creative marketing and social media management.
Merchandiser at Staples Promotional Products
June 1, 2022 - March 1, 2023
Owned assortment strategy across 12 promotional product categories, identifying market gaps and onboarding new SKUs to drive category growth. Partnered with UX to optimize category navigation and product discoverability. Maintained and grew relationships with key vendor partners to help ensure sharp costs and the newest products.
Product Development Manager - Women's Apparel at Amazon Fashion
August 1, 2019 - December 1, 2021
Owned end-to-end assortment strategy for Women’s private label Daily Ritual ($39M annual sales), presenting line plans and strategy to senior leadership. Managed vendor partnerships, margins, production timelines, and inventory across 10–12 vendors per season to support profitable growth. Drove data-informed product decisions by owning key KPIs (IMU%, ratings, OTB) and implementing process improvements that reduced PD work load by 6 hrs/week and improved on-time samples by 24%.
Account Manager - Wireless Category at Amazon
September 1, 2018 - August 1, 2019
Led account management for the Wireless category, collaborating cross-functionally on listings optimization, content strategy, and promotions to drive growth and improve customer engagement.

Education

Bachelor of Science at The Evergreen State College
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment