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I was born under the sky of Genoa, a city of sailors and poets. The salty air of the port taught me the freedom of journeying, and the maze of the alleys beneath the art of storytelling to me. Passion drove me into the shades and shapes of the most complex — but at the same time natural — gesture of all: creating by words. As Creative Director and Senior Copywriter at Limoon, I glided through the infinite ocean of words, the waves of narratives, crafting campaigns and content strategies that resonate with the brands' vision and values. Scuola Holden, the first school of writing and storytelling in Italy, gave me the chance to teach the new generation of brand-story tellers. Now, both a human and a writer, I look forward to dive into the next project, and the next future.…I was born under the sky of Genoa, a city of sailors and poets. The salty air of the port taught me the freedom of journeying, and the maze of the alleys beneath the art of storytelling to me. Passion drove me into the shades and shapes of the most complex — but at the same time natural — gesture of all: creating by words. As Creative Director and Senior Copywriter at Limoon, I glided through the infinite ocean of words, the waves of narratives, crafting campaigns and content strategies that resonate with the brands' vision and values. Scuola Holden, the first school of writing and storytelling in Italy, gave me the chance to teach the new generation of brand-story tellers. Now, both a human and a writer, I look forward to dive into the next project, and the next future.

Umberto Morello

Creative Director, Copywriter, Writer, +2

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I was born under the sky of Genoa, a city of sailors and poets. The salty air of the port taught me the freedom of journeying, and the maze of the alleys beneath the art of storytelling to me. Passion drove me into the shades and shapes of the most complex — but at the same time natural — gesture of all: creating by words. As Creative Director and Senior Copywriter at Limoon, I glided through the infinite ocean of words, the waves of narratives, crafting campaigns and content strategies that resonate with the brands' vision and values. Scuola Holden, the first school of writing and storytelling in Italy, gave me the chance to teach the new generation of brand-story tellers. Now, both a human and a writer, I look forward to dive into the next project, and the next future.…I was born under the sky of Genoa, a city of sailors and poets. The salty air of the port taught me the freedom of journeying, and the maze of the alleys beneath the art of storytelling to me. Passion drove me into the shades and shapes of the most complex — but at the same time natural — gesture of all: creating by words. As Creative Director and Senior Copywriter at Limoon, I glided through the infinite ocean of words, the waves of narratives, crafting campaigns and content strategies that resonate with the brands' vision and values. Scuola Holden, the first school of writing and storytelling in Italy, gave me the chance to teach the new generation of brand-story tellers. Now, both a human and a writer, I look forward to dive into the next project, and the next future.

Available to hire

I was born under the sky of Genoa, a city of sailors and poets. The salty air of the port taught me the freedom of journeying, and the maze of the alleys beneath the art of storytelling to me.

Passion drove me into the shades and shapes of the most complex — but at the same time natural — gesture of all: creating by words. As Creative Director and Senior Copywriter at Limoon, I glided through the infinite ocean of words, the waves of narratives, crafting campaigns and content strategies that resonate with the brands’ vision and values. Scuola Holden, the first school of writing and storytelling in Italy, gave me the chance to teach the new generation of brand-story tellers. Now, both a human and a writer, I look forward to dive into the next project, and the next future.