Hi, I’m Mina Zhang, a media and communications professional who blends academic insight with hands-on production and social media strategy. I’ve led campus multimedia platforms, coordinated campaigns, and produced content for TV, film, and digital channels, partnering with teams across China, the UK, and Europe. I’m passionate about data-driven storytelling, audience engagement, and cross-cultural collaboration, and I aim to bridge research with practical media outreach. I thrive in fast-paced environments and enjoy turning complex ideas into accessible narratives that inform, entertain, and connect communities.

Mina Zhang

Hi, I’m Mina Zhang, a media and communications professional who blends academic insight with hands-on production and social media strategy. I’ve led campus multimedia platforms, coordinated campaigns, and produced content for TV, film, and digital channels, partnering with teams across China, the UK, and Europe. I’m passionate about data-driven storytelling, audience engagement, and cross-cultural collaboration, and I aim to bridge research with practical media outreach. I thrive in fast-paced environments and enjoy turning complex ideas into accessible narratives that inform, entertain, and connect communities.

Available to hire

Hi, I’m Mina Zhang, a media and communications professional who blends academic insight with hands-on production and social media strategy. I’ve led campus multimedia platforms, coordinated campaigns, and produced content for TV, film, and digital channels, partnering with teams across China, the UK, and Europe.

I’m passionate about data-driven storytelling, audience engagement, and cross-cultural collaboration, and I aim to bridge research with practical media outreach. I thrive in fast-paced environments and enjoy turning complex ideas into accessible narratives that inform, entertain, and connect communities.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Social Media Manager at U Offer Global
June 1, 2023 - October 1, 2023
Remote role responsible for social media content planning, release, and brand strategy. Maintained community engagement and organized marketing campaigns across platforms.
Marketing Researcher at High Flyers Research Ltd
February 1, 2024 - March 1, 2024
Conducted market research (surveys) for The Times Final Year Student Survey 2024, including data collection and reporting.
Research Assistant at Free University of Berlin
October 1, 2022 - March 1, 2023
Data Governance ERC-funded project: conducted qualitative interviews and quantitative questionnaires, and produced data visualizations and reports.
Media Centre Administrator at Xi'an Innovation University
December 1, 2022 - March 1, 2023
Managed and updated social media accounts, the official website, and news section. Produced publicity for international academic exchanges and cooperation.
Communications Officer at UK EC
October 1, 2023 - December 1, 2023
International education consulting; application administrative work; organized offline marketing activities.
Screenwriter at Youku Youzhi Entertainment
May 1, 2020 - September 1, 2020
Wrote scripts for Youku's basketball reality show This Is Slam Dunk 3; developed and refined production concepts and workflows.
Journalist at NetEase News & Today's Headlines
September 1, 2019 - December 1, 2019
Operated the news organization's media accounts and wrote news articles in text and video; contributed to casting for related TV segments.
Casting & Producer-Director at Zhejiang Blue Sky Media Group
January 1, 2021 - July 1, 2021
Casting and producer-director for TV projects; coordinated cross-department production and content development.
Content Creative Design Specialist at Mango TV
May 1, 2019 - September 1, 2019
Responsible for copywriting, user interface design and optimization for premium channels.
Broadcast Director at Xi'an Radio and Television Station
June 1, 2018 - September 1, 2018
Creative planning, editing, and management of FM 99.9 broadcast channel.

Education

Master of Arts at University of Leeds
September 1, 2021 - November 1, 2022
Bachelor of Arts at Xi'an International Studies University
January 11, 2030 - December 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Government, Non-Profit Organization