Available to hire
Hi, I’m Sally Yeoh, a results-driven marketing and sales leader with over 20 years of experience across telecommunications, fintech, and hospitality. I specialize in strategic marketing, digital transformation, and go-to-market execution, building brand equity, expanding market share, and delivering measurable results through integrated marketing and sales strategies.
I thrive in cross-functional teams and data-driven environments, turning insights into campaigns that resonate with customers and drive revenue. I’m passionate about mentoring teams, optimizing CRM and analytics, and aligning marketing with sales goals to create sustainable growth for B2B and B2C organizations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Advanced
Work Experience
Marketing Lead at MySMEHub
March 1, 2022 - PresentAdvised SMEs on branding, product positioning, and market expansion. Developed and implemented marketing strategies across all platforms and products. Led GTM initiatives for new applications and OEM product launches. Managed the full marketing mix - ATL, BTL, digital, CRM, and creative development. Spearheaded data-driven campaigns and KPI performance tracking. Allocated and optimized the annual marketing budget for ROI. Supported the sales team in lead generation, sales funnel optimization, and B2B proposal development. Directed integrated B2B/B2C campaigns and lifecycle strategies. Led digital marketing initiatives, SEO, and content optimization.
Assistant General Manager, Postpaid Marketing at U Mobile
August 1, 2017 - January 31, 2022Defined product strategy and roadmap for postpaid services. Oversaw cross-functional launches, pricing models, and customer acquisition planning. Leveraged usage and purchase data to shape product evolution and retention strategies. Partnered with device teams to create competitive bundled offerings. Collaborated with the sales team to develop acquisition campaigns and measure conversion rates.
Vice President, Marketing at YTL Communications
August 1, 2013 - July 31, 2017Launched 4G postpaid services and loyalty programs. Developed and executed GTM, pricing, and branding strategies. Implemented CRM systems and loyalty campaigns using customer segmentation and analytics. Worked with sales to align marketing messaging with enterprise client acquisition goals.
Vice President, Communications Product at Packet One Networks
August 1, 2010 - June 30, 2013Spearheaded soft launch of Voice over WiMAX services. Directed product development, pricing, and annual budgeting. Managed full marketing lifecycle and customer data strategy. Supported sales through technical pre-sales materials and competitive market positioning.
Senior Marketing Manager at Digi Telecommunications
September 1, 2007 - July 31, 2010Led the youth mobile plan campaign, achieving 500,000 subscribers in 6 months. Drove brand repositioning and managed promotional activities across media. Conducted market research and co-created service packages with OEM partners. Provided sales training and support for frontline teams on youth plans and campaigns.
Head of Marketing Communications at Dell Asia Pacific
February 1, 2005 - August 31, 2007Built and scaled regional MarCom, Digital, and Direct Mail teams. Implemented digital-first strategies for cost-effective reach. Introduced regional best practices later adopted across APAC. Partnered with sales to create personalized campaigns for B2B client acquisition.
Assistant Brand Manager at Maxis Communications
July 1, 2000 - January 31, 2005Rebranded and repositioned Hotlink, raising awareness from <40% to >70%. Managed integrated marketing strategies and cross-promotional partnerships. Conducted ROI analysis and forecasted market opportunities. Supported nationwide retail campaigns and product launches.
Assistant Business Development Manager at Datacom SEA (M) Sdn Bhd
November 1, 1999 - June 30, 2000Maintained relationships with 200+ mid-size companies for Microsoft Malaysia. Promoted tailored solutions based on organizational needs and Microsoft offerings. Negotiated and closed new sales opportunities within enterprise clients.
Marketing Research Executive at Berjaya Hotels & Resorts
January 1, 1998 - October 31, 1999Conducted market and competitive research in tourism and hospitality. Provided strategic insights to support new product and service launches. Assisted the sales team in developing targeted campaigns for seasonal promotions.
Sales Executive at Berjaya Hotels & Resorts
February 1, 1996 - December 31, 1997Managed corporate accounts and event planning. Oversaw sales logistics and coordinated seamless event execution. Negotiated service contracts and secured new business clients.
Marketing Lead at MySMEHub
February 1, 2020 - PresentMarketing Lead responsible for strategic portfolio management across all products and services, developing the marketing strategy, portfolio focus, positioning and differentiation, managing the yearly marketing budget, Go-to-Market for new products, CRM campaigns, and data-driven optimization across digital channels and communications.
Assistant General Manager - Postpaid Marketing at U Mobile
November 1, 2017 - January 31, 2020Developed product strategy and planning for postpaid marketing; defined roadmaps and prioritised features; determined product positioning, pricing and customer acquisition plans; analyzed usage data and enhanced lifecycle management and retention; collaborated with device team on bundles and packages.
Marketing Consultant (Independent) at Independent / Self-employed
December 1, 2014 - October 31, 2017Champing marketing initiatives for local SMEs; strategic product marketing for various segments, sales data analysis, promotional campaigns; brand consulting and communications; digital marketing strategy and content management.
Vice President of Marketing - Overseeing 3 Departments at YTL Communications Sdn Bhd
July 1, 2011 - July 31, 2014Led product marketing for 4G broadband postpaid; developed go-to-market strategies for prepaid and postpaid; managed branding, positioning, pricing and ROI; built loyalty programs and CRM; led experiential and digital marketing efforts.
Vice President of Communications Product at Packet One Networks (M) Sdn Bhd
August 1, 2008 - June 30, 2011Led rollout and marketing of Voice over WiMAX products (VoWiMAX/VoIP); developed pricing, call rating and customer data management; managed brand campaigns to support sales; built partnerships and data-driven decision-making.
Senior Marketing Manager at Digi Telecommunications Sdn Bhd
September 1, 2006 - July 31, 2008Managed youth-focused mobile plan campaigns; refreshed brand image and resonance with target audience; oversaw yearly marketing plan and budget; conducted market research; collaborated with Salesforce on device bundles.
Head of Marketing Communications - 3 Departments at Dell Asia Pacific
February 1, 2005 - August 31, 2006Established APAC Marketing Communications division; focused on digital engagement of young professionals; managed yearly budget; organized trade fairs and large-scale events; oversaw digital marketing and direct mailing channels.
Senior Executive at Maxis Communications Bhd
July 1, 2000 - December 31, 2002Repositioned and launched brand awareness campaigns for Hotlink; collaborated with device partners for joint promotions; managed product marketing, pricing and channel distribution; conducted market research and ROI analyses; trained Sales and Customer Service teams; maintained stakeholder relationships.
Assistant Brand Manager at Maxis Communications Bhd
January 1, 2003 - January 31, 2005Repositioned and launched brand awareness campaigns for Hotlink; managed product marketing, pricing and cross-promotion with partners; provided training and collaboration with sales teams.
Marketing Research Executive at Berjaya Hotels & Resorts
January 1, 1997 - October 31, 1999Gained market insights for tourism/hospitality; conducted data collection and analysis; presented strategic recommendations to leadership for new product/service launches and targeting.
Sales Executive at Swiss Inn
February 1, 1996 - December 31, 1996Corporate sales management; developed client relationships; organized events and conferences; managed logistics and on-site delivery.
Marketing Consultant (Independent) at Independent
December 1, 2014 - October 1, 2017Provided marketing initiatives and project leadership for local SMEs. Delivered product marketing guidance, brand and communications consulting, digital strategy, content management, website/SEO oversight, and cross-channel campaigns. Ensured brand alignment and effective stakeholder communications across ATL/BTL/digital channels.
Vice President of Marketing at YTL Communications Sdn Bhd
July 1, 2011 - July 1, 2014Led three departments (Product Marketing, Loyalty/CRM, Experiential Marketing). Launched and positioned 4G broadband postpaid services; crafted go-to-market strategies, pricing, and customer acquisition plans; built loyalty and CRM programs; directed experiential marketing and partnerships to drive awareness and adoption.
Senior Marketing Manager at Digi Telecommunication Sdn Bhd
September 1, 2006 - July 1, 2008Managed youth-focused mobile campaigns; created a refreshed brand image for Digi; conducted market research; collaborated with Salesforce on partnerships; developed device bundles and market-entry strategies; oversaw yearly marketing plans and budgets.
Marketing Consultant at Independent
December 1, 2014 - October 1, 2017Provided marketing strategy and campaigns for SMEs (B2B/B2B2C/B2C); analyzed sales and purchasing data to guide pricing and lifecycle decisions; designed promotional campaigns; advised on brand positioning and communications; supported digital, ATL/BTL and events.
Head of Marketing / Marketing Lead at YTL Communications Sdn Bhd
July 1, 2011 - July 1, 2014Led marketing for 4G Broadband Postpaid; developed go-to-market strategies for prepaid and postpaid; managed branding, positioning, pricing, CAC and ROI; built loyalty programs and CRM initiatives; executed marketing communications and experiential activities; improved customer acquisition and retention.
Marketing & Product Management at Packet One Networks (M) Sdn Bhd
August 1, 2008 - June 1, 2011Led product/marketing for Voice over WiMAX; developed pricing, call rating, and data management; oversaw branding and campaigns; collaborated with partners and device manufacturers; built early campaigns to promote VoIP via WiMAX.
Marketing Consultant (Independent) at Self-Employed
December 1, 2014 - October 1, 2017Champs marketing initiatives for local SMEs; led product marketing, brand & communications, and digital strategy consulting; performed data-driven sales and purchasing data analysis; developed promotional campaigns and messaging; provided brand positioning and visual identity guidance; advised on digital marketing, content development, website/SEO, and online campaigns.
Senior Executive / Assistant Brand Manager at Maxis Communications Bhd
July 1, 2000 - January 31, 2005Senior Executive (2000-2002): Repositioned and launched Hotlink campaigns, boosting brand awareness from under 40% to over 70%; fostered cross-promotion with device partners; managed product marketing, pricing, and ROI; delivered training for Sales & Customer Service teams.
Assistant Brand Manager (2003-2005): Maintained product marketing plans, packaging, distribution; led cross-channel promotions; supported product training; nurtured corporate partnerships.
Education
Bachelor of Science in Marketing at Southern Illinois University, Illinois, USA
January 11, 2030 - December 18, 2025Pre-University Diploma at Taylor’s College, Selangor, Malaysia
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Ontario, Canada
January 11, 2030 - December 18, 2025Bachelor of Science, Marketing at Southern Illinois University, Illinois, USA
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor’s College, Selangor, Malaysia
January 11, 2030 - December 18, 2025Bachelor of Science, Marketing at Southern Illinois University, Illinois, USA
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor's College, Selangor, Malaysia
January 11, 2030 - December 18, 2025Bachelor of Science, Marketing at Southern Illinois University
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor's College, Selangor, Malaysia
January 11, 2030 - December 18, 2025Bachelor of Science, Marketing at Southern Illinois University
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor's College
January 11, 2030 - December 18, 2025Bachelor of Science, Marketing at Southern Illinois University
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor’s College
January 11, 2030 - December 18, 2025Bachelor of Science at Southern Illinois University
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor’s College
January 11, 2030 - December 18, 2025Bachelor of Science at Southern Illinois University, Illinois, USA
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor's College, Selangor, Malaysia
January 11, 2030 - December 18, 2025Bachelor of Science, Marketing at Southern Illinois University, Illinois, USA
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor’s College, Selangor, Malaysia
January 11, 2030 - December 18, 2025Bachelor of Science at Southern Illinois University
January 11, 2030 - December 18, 2025Ontario Secondary School Diploma at Taylor’s College, Selangor, Malaysia
January 11, 2030 - December 18, 2025Qualifications
Industry Experience
Telecommunications, Travel & Hospitality, Professional Services, Software & Internet, Financial Services, Media & Entertainment, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Kuala Lumpur today.