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Hi there! I’m Victoria Harrison, a result-driven Brand Marketing Leader with 6+ years of experience spanning agency environments, education, and healthcare brands. I specialize in building scalable brand strategy, cross-functional collaboration, and data-driven campaigns that grow organic reach and deepen brand trust. I thrive on turning complex regulatory and market challenges into clear, high-impact assets and playbooks that teams can execute at scale. I’m passionate about mentoring cross-functional teams, designing customer-centric content, and accelerating growth through thoughtful experimentation and rigorous measurement. When I’m not crafting brand narratives or optimizing campaigns, I enjoy exploring design systems, mentoring junior marketers, and staying curious about new digital channels and technologies.…Hi there! I’m Victoria Harrison, a result-driven Brand Marketing Leader with 6+ years of experience spanning agency environments, education, and healthcare brands. I specialize in building scalable brand strategy, cross-functional collaboration, and data-driven campaigns that grow organic reach and deepen brand trust. I thrive on turning complex regulatory and market challenges into clear, high-impact assets and playbooks that teams can execute at scale. I’m passionate about mentoring cross-functional teams, designing customer-centric content, and accelerating growth through thoughtful experimentation and rigorous measurement. When I’m not crafting brand narratives or optimizing campaigns, I enjoy exploring design systems, mentoring junior marketers, and staying curious about new digital channels and technologies.

Victoria Harrison

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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Hi there! I’m Victoria Harrison, a result-driven Brand Marketing Leader with 6+ years of experience spanning agency environments, education, and healthcare brands. I specialize in building scalable brand strategy, cross-functional collaboration, and data-driven campaigns that grow organic reach and deepen brand trust. I thrive on turning complex regulatory and market challenges into clear, high-impact assets and playbooks that teams can execute at scale. I’m passionate about mentoring cross-functional teams, designing customer-centric content, and accelerating growth through thoughtful experimentation and rigorous measurement. When I’m not crafting brand narratives or optimizing campaigns, I enjoy exploring design systems, mentoring junior marketers, and staying curious about new digital channels and technologies.…Hi there! I’m Victoria Harrison, a result-driven Brand Marketing Leader with 6+ years of experience spanning agency environments, education, and healthcare brands. I specialize in building scalable brand strategy, cross-functional collaboration, and data-driven campaigns that grow organic reach and deepen brand trust. I thrive on turning complex regulatory and market challenges into clear, high-impact assets and playbooks that teams can execute at scale. I’m passionate about mentoring cross-functional teams, designing customer-centric content, and accelerating growth through thoughtful experimentation and rigorous measurement. When I’m not crafting brand narratives or optimizing campaigns, I enjoy exploring design systems, mentoring junior marketers, and staying curious about new digital channels and technologies.

Available to hire

Hi there! I’m Victoria Harrison, a result-driven Brand Marketing Leader with 6+ years of experience spanning agency environments, education, and healthcare brands. I specialize in building scalable brand strategy, cross-functional collaboration, and data-driven campaigns that grow organic reach and deepen brand trust. I thrive on turning complex regulatory and market challenges into clear, high-impact assets and playbooks that teams can execute at scale.

I’m passionate about mentoring cross-functional teams, designing customer-centric content, and accelerating growth through thoughtful experimentation and rigorous measurement. When I’m not crafting brand narratives or optimizing campaigns, I enjoy exploring design systems, mentoring junior marketers, and staying curious about new digital channels and technologies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Brand Marketing Lead at Abbott

January 1, 2024 - January 1, 2025

Led global social media playbook from the ground up; scaled organic reach to 14M views in 6 months; increased engagement; co-executed 70+ Employer Branding campaigns; managed content creation, internal engagement, and reporting. Drove brand alignment during a major refresh, ensured regulatory readiness, and delivered performance gains across channels. Delivered YoY improvements in email marketing and LinkedIn impressions through data-driven strategies.

Marketing Coordinator at Substance

October 1, 2022 - November 1, 2023

Managed end-to-end multi-channel strategy and asset production for five brands; led client account strategy; optimized ROI by aligning creative outputs with performance KPIs. Built social content plans, provided admin support for community marketing, supervised website content production, and generated SEO-rich blogs. Coordinated with stakeholders and CRM to support education-focused marketing.

Marketing Specialist at Engineering Education Australia

November 1, 2021 - August 1, 2022

Directed National Digital Strategy for 80+ social accounts (≈91,000 followers); achieved 60% time-savings via automated posting and scheduling. Led client account strategy, oversight of social media management and content execution; optimized ROI with performance metrics and KPIs. Developed social media content plans, provided admin support for community marketing, supervised website content production and SEO blogs, and bridged institutional communication with CRM. Supported high-profile events coordination and stakeholder engagement.

Digital Marketing Lead at Balance Creative

May 1, 2021 - September 1, 2021

Led national digital strategy for 5 brands; improved efficiency through automated posting and scheduling. Directed client account strategy, social media management, and content execution for high-traffic environments; optimized ROI with performance metrics; supplied admin support for community-focused marketing and content cadences; supported website content production and SEO blog creation.

LinkedIn Account Manager at Codi Agency

September 1, 2021 - November 1, 2021

Led client accounts and oversaw social media management and content execution for a diverse brand portfolio; improved ROI by aligning creative output with KPIs; facilitated cross-functional collaboration and client reporting.

Associate and Marketing Manager at Wendy Brooks & Partners

January 1, 2019 - April 1, 2021

Supported marketing strategy and execution for client portfolios; contributed to campaign planning, content creation, and stakeholder reporting; coordinated multi-channel marketing efforts across accounts.

Marketing Intern at The Song Room

September 1, 2019 - April 1, 2021

Assisted with digital strategy for social channels, content production, and CRM alignment; contributed to website content and SEO; supported community engagement initiatives and marketing collateral.

Media Consultant at Centurion University

September 1, 2017 - May 1, 2018

Advised on media strategy and communications to support branding and recruitment; contributed to content creation and outreach.

Marketing Executive at Easy Go

February 1, 2025 - Present

Lead marketing operations for a fast-growing tech startup, shaping digital campaigns, content strategy, and performance reporting to accelerate growth. Built automated workflows and collaborated with cross- functional teams to deliver high-impact assets and campaigns.

Media Consultant & CRM at Centurion University, India

September 1, 2017 - May 1, 2018

Provided marketing and CRM consultancy for the university; implemented CRM processes to improve engagement and student conversion; developed campaigns and CRM reporting.