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Senior Project & Marketing Executive with over 17 years of experience leading creative projects and brand growth across CPG, wellness, retail, and other highly regulated industries. I’ve thrived in both agency and in-house settings, managing high-volume print, packaging, retail activations, and non-digital production alongside digital and integrated campaigns. I excel at cross-functional leadership, creative operations, and brand development, connecting teams, streamlining workflows, and guiding ideas from concept through final production on time and within budget. I thrive in fast-paced, hands-on environments where strategy meets execution and bold ideas become real results.…Senior Project & Marketing Executive with over 17 years of experience leading creative projects and brand growth across CPG, wellness, retail, and other highly regulated industries. I’ve thrived in both agency and in-house settings, managing high-volume print, packaging, retail activations, and non-digital production alongside digital and integrated campaigns. I excel at cross-functional leadership, creative operations, and brand development, connecting teams, streamlining workflows, and guiding ideas from concept through final production on time and within budget. I thrive in fast-paced, hands-on environments where strategy meets execution and bold ideas become real results.

Adam Amado

Project Manager, Creative Director, Creative Producer, +2

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Senior Project & Marketing Executive with over 17 years of experience leading creative projects and brand growth across CPG, wellness, retail, and other highly regulated industries. I’ve thrived in both agency and in-house settings, managing high-volume print, packaging, retail activations, and non-digital production alongside digital and integrated campaigns. I excel at cross-functional leadership, creative operations, and brand development, connecting teams, streamlining workflows, and guiding ideas from concept through final production on time and within budget. I thrive in fast-paced, hands-on environments where strategy meets execution and bold ideas become real results.…Senior Project & Marketing Executive with over 17 years of experience leading creative projects and brand growth across CPG, wellness, retail, and other highly regulated industries. I’ve thrived in both agency and in-house settings, managing high-volume print, packaging, retail activations, and non-digital production alongside digital and integrated campaigns. I excel at cross-functional leadership, creative operations, and brand development, connecting teams, streamlining workflows, and guiding ideas from concept through final production on time and within budget. I thrive in fast-paced, hands-on environments where strategy meets execution and bold ideas become real results.

Available to hire

Senior Project & Marketing Executive with over 17 years of experience leading creative projects and brand growth across CPG, wellness, retail, and other highly regulated industries. I’ve thrived in both agency and in-house settings, managing high-volume print, packaging, retail activations, and non-digital production alongside digital and integrated campaigns.

I excel at cross-functional leadership, creative operations, and brand development, connecting teams, streamlining workflows, and guiding ideas from concept through final production on time and within budget. I thrive in fast-paced, hands-on environments where strategy meets execution and bold ideas become real results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Creative Project Manager at Oracle Organics

January 1, 2025 - Present

Launched multiple beverage SKUs from concept to market, managing creative, packaging, retail activations, and timelines to ensure on-time, on-budget delivery. Built distributor and retailer partnerships that expanded visibility by 30% and strengthened market share. Directed integrated campaigns across digital, influencer, and experiential channels to drive awareness and engagement. Streamlined production, creative, and marketing workflows to improve collaboration and launch efficiency.

Senior Creative Project Manager at Curaleaf

January 1, 2020 - January 1, 2025

Spearheaded launch of 3 national brands, overseeing GTM strategy, creative execution, and post-launch optimization. Partnered with cross-functional teams to execute omnichannel campaigns across digital, paid media, retail, and e-commerce. Implemented Monday.com workflows that improved collaboration and reduced delivery timelines by 20%. Managed campaign budgets and vendor relationships to ensure scalable, cost-efficient creative production.

Project Manager at MedMen

January 1, 2018 - January 1, 2019

Delivered 30+ multimillion-dollar retail and production site launches across multiple states in a compliance-driven environment. Coordinated design, construction, procurement, and operational handoffs to ensure readiness and standardization. Partnered with Treasury and IT to implement scalable POS and procurement workflows. Negotiated vendor contracts and reduced costs by 12% while maintaining quality standards.

Marketing Project Manager at CKS Brand

January 1, 2014 - January 1, 2017

Directed integrated global campaigns that drove measurable revenue growth and international brand visibility. Managed agency partners and event activations across Europe and Asia, growing the brand’s audience to 60K+. Aligned sales and marketing efforts to streamline campaign workflows and improve ROI. Developed content strategies and trade marketing materials that strengthened distributor relationships.

Marketing Manager at Crunch Fitness

January 1, 2012 - January 1, 2017

Led local marketing, lead generation, and community partnerships to boost membership growth. Built digital and in-club campaigns that increased engagement by 15% and improved conversion rates. Created grassroots playbooks and referral programs that supported consistent revenue growth.

Founder at Sneakerfaced

January 1, 2012 - January 1, 2014

Founded and scaled a profitable e-commerce sneaker resale brand overseeing marketing and operations. Built a custom Wix e-commerce site, improving UX and boosting repeat customer sales. Managed sourcing, fulfillment, and logistics to maintain steady revenue and operational efficiency. Grew social presence through influencer partnerships and digital campaigns leading to a successful exit.

Disaster Relief Volunteer at Katy Search & Rescue

January 1, 2017 - Present

Supported disaster recovery during Hurricane Harvey and subsequent emergencies through coordinated relief efforts. Managed logistics and volunteer deployment for efficient supply distribution. Partnered with agencies and nonprofits to assess community needs and strengthen response strategies. Trained volunteers and contributed to ongoing preparedness and operational planning.

Marketing Project Manager at ADAM AMADO Brand

January 1, 2014 - December 31, 2017

Marketing Manager at The Y (YMCA)

January 1, 2009 - December 31, 2012

Directed membership and marketing programs, developing integrated campaigns that increased brand visibility, engagement, and demand. Built partnerships with internal teams and community organizations to support acquisition, retention, and program growth. Developed targeted marketing initiatives aligned to community needs, strengthening member participation and overall ROI. Streamlined workflows and cross-functional coordination to enhance campaign execution and operational efficiency.