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I am a vibrant, community-minded individual, passionate about art, film, music, yoga and travel, and driven by the values of authenticity and inclusivity. A Greek native, I embarked on a decade-long international journey, earning my BA in ‘Communication, Culture and Media’ from Coventry University and working in London across digital marketing, events and well-being practices such as yoga and meditation, all of which helped me cultivate a more holistic, human-centred approach to work and life. Back in Athens, enriched by cross-cultural experiences and a multifaceted skill set, I specialise in creative direction and communications, building brand identities and curating events that connect people and ideas in safe spaces. I've secured strategic partnerships, grown engaged audiences through social media storytelling, and delivered creative projects with social purpose. I find fulfilment in building experiences and partnerships that spark curiosity and dialogue, drive impact and engagement, and strengthen community bonds.…I am a vibrant, community-minded individual, passionate about art, film, music, yoga and travel, and driven by the values of authenticity and inclusivity. A Greek native, I embarked on a decade-long international journey, earning my BA in ‘Communication, Culture and Media’ from Coventry University and working in London across digital marketing, events and well-being practices such as yoga and meditation, all of which helped me cultivate a more holistic, human-centred approach to work and life. Back in Athens, enriched by cross-cultural experiences and a multifaceted skill set, I specialise in creative direction and communications, building brand identities and curating events that connect people and ideas in safe spaces. I've secured strategic partnerships, grown engaged audiences through social media storytelling, and delivered creative projects with social purpose. I find fulfilment in building experiences and partnerships that spark curiosity and dialogue, drive impact and engagement, and strengthen community bonds.

Sofia Theiakouli

Content Producer, Social Media Manager, Brand Designer, +2

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I am a vibrant, community-minded individual, passionate about art, film, music, yoga and travel, and driven by the values of authenticity and inclusivity. A Greek native, I embarked on a decade-long international journey, earning my BA in ‘Communication, Culture and Media’ from Coventry University and working in London across digital marketing, events and well-being practices such as yoga and meditation, all of which helped me cultivate a more holistic, human-centred approach to work and life. Back in Athens, enriched by cross-cultural experiences and a multifaceted skill set, I specialise in creative direction and communications, building brand identities and curating events that connect people and ideas in safe spaces. I've secured strategic partnerships, grown engaged audiences through social media storytelling, and delivered creative projects with social purpose. I find fulfilment in building experiences and partnerships that spark curiosity and dialogue, drive impact and engagement, and strengthen community bonds.…I am a vibrant, community-minded individual, passionate about art, film, music, yoga and travel, and driven by the values of authenticity and inclusivity. A Greek native, I embarked on a decade-long international journey, earning my BA in ‘Communication, Culture and Media’ from Coventry University and working in London across digital marketing, events and well-being practices such as yoga and meditation, all of which helped me cultivate a more holistic, human-centred approach to work and life. Back in Athens, enriched by cross-cultural experiences and a multifaceted skill set, I specialise in creative direction and communications, building brand identities and curating events that connect people and ideas in safe spaces. I've secured strategic partnerships, grown engaged audiences through social media storytelling, and delivered creative projects with social purpose. I find fulfilment in building experiences and partnerships that spark curiosity and dialogue, drive impact and engagement, and strengthen community bonds.

Available to hire

I am a vibrant, community-minded individual, passionate about art, film, music, yoga and travel, and driven by the values of authenticity and inclusivity.

A Greek native, I embarked on a decade-long international journey, earning my BA in ‘Communication, Culture and Media’ from Coventry University and working in London across digital marketing, events and well-being practices such as yoga and meditation, all of which helped me cultivate a more holistic, human-centred approach to work and life.

Back in Athens, enriched by cross-cultural experiences and a multifaceted skill set, I specialise in creative direction and communications, building brand identities and curating events that connect people and ideas in safe spaces. I’ve secured strategic partnerships, grown engaged audiences through social media storytelling, and delivered creative projects with social purpose. I find fulfilment in building experiences and partnerships that spark curiosity and dialogue, drive impact and engagement, and strengthen community bonds.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

Work Experience

Marketing & Events Executive at Barrio Familia

July 1, 2017 - September 1, 2019

Created social media content and newsletters and grew reach. Established new partnerships to boost brand awareness and venue visits. Coordinated B2C events and activities. Managed print marketing collateral, website content & SEO. Conducted market research & competitor analysis. Handled PR & media relations.

Marketing & Events Executive at Barrio Familia

February 1, 2022 - March 1, 2024

Created social media visuals/copy, achieving a 139% boost in profile views and 66% more interactions. Implemented SEO strategy, driving 23% of bookings via organic search. Recruited, onboarded and led a team of copywriters. Produced, reviewed, edited and published content on time and within budget. Coordinated localization. Tracked results and prepared reports.

Communications Manager at Odyssea

March 1, 2025 - July 1, 2025

Led a growing team, shaping onboarding and workflows. Oversaw brand identity and creative direction. Developed marketing strategies and monitored performance. Led content and campaigns across social and web, achieving growth (LinkedIn engagement +786%, TikTok video views +28K, Instagram post views +51%, +1,300+ new followers, +49% website impressions, +11% more clicks). Secured 4 new strategic partnerships. Optimized paid campaigns.

Cultural Programmer & Social Media Manager at Ace Hotel

July 1, 2025 - Present

Curated and produced diverse cultural programming and events, from live DJ sets to wellness, art workshops and exhibitions. Built partnerships with local creatives, collectives and organizations to strengthen community ties and brand visibility. Managed on-site event delivery, external suppliers, negotiations, logistics, budgets, partner agreements and all event marketing - from listings to visual assets and copy. Shaped content and storytelling across social media, achieving 2.2M+ views, 18.7K+ interactions, 8.7% IG follower growth on the property account, 306K+ views, and 5.7% growth on the IG follower base for the F&B account (90-day period). Track attendance, revenue, engagement and feedback to inform future programming decisions.