I am a Marketing Executive with 4+ years of experience in organic social media marketing and community growth across Facebook, Instagram, and TikTok. I have planned and executed content strategies that increased engagement by up to 30% and significantly expanded online communities, including growing one niche community from 250 to 1,700 members. I create platform-specific content using copywriting and basic graphic design, aligning posts with current trends and algorithm best practices. I actively manage online communities by responding to comments and messages, fostering relationships that encourage trust and long-term engagement. My work is data-driven — I track performance metrics, analyze results, and continuously optimize content, posting schedules, and formats to improve reach and conversion outcomes. I have experience supporting conversion-focused initiatives by guiding audiences from engagement to action through clear messaging and consistent value. I am self-motivated, reliable, and comfortable working on ongoing projects that require consistency, experimentation, and long-term growth.

Anastasiia Paschchuk

I am a Marketing Executive with 4+ years of experience in organic social media marketing and community growth across Facebook, Instagram, and TikTok. I have planned and executed content strategies that increased engagement by up to 30% and significantly expanded online communities, including growing one niche community from 250 to 1,700 members. I create platform-specific content using copywriting and basic graphic design, aligning posts with current trends and algorithm best practices. I actively manage online communities by responding to comments and messages, fostering relationships that encourage trust and long-term engagement. My work is data-driven — I track performance metrics, analyze results, and continuously optimize content, posting schedules, and formats to improve reach and conversion outcomes. I have experience supporting conversion-focused initiatives by guiding audiences from engagement to action through clear messaging and consistent value. I am self-motivated, reliable, and comfortable working on ongoing projects that require consistency, experimentation, and long-term growth.

Available to hire

I am a Marketing Executive with 4+ years of experience in organic social media marketing and community growth across Facebook, Instagram, and TikTok. I have planned and executed content strategies that increased engagement by up to 30% and significantly expanded online communities, including growing one niche community from 250 to 1,700 members. I create platform-specific content using copywriting and basic graphic design, aligning posts with current trends and algorithm best practices.

I actively manage online communities by responding to comments and messages, fostering relationships that encourage trust and long-term engagement. My work is data-driven — I track performance metrics, analyze results, and continuously optimize content, posting schedules, and formats to improve reach and conversion outcomes. I have experience supporting conversion-focused initiatives by guiding audiences from engagement to action through clear messaging and consistent value.

I am self-motivated, reliable, and comfortable working on ongoing projects that require consistency, experimentation, and long-term growth.

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Experience Level

Expert
Intermediate

Language

Polish
Advanced
Spanish; Castilian
Beginner

Work Experience

Marketing Executive (Junior Marketing Executive)
March 1, 2024 - Present
Developed and executed marketing campaigns, boosting engagement by 15% and achieving 120k+ impressions. Conducted research with 150+ survey responses and competitor analysis, uncovering a new target audience and increasing engagement by 10-15%. Optimized campaigns to achieve 2x ROAS and presented KPI reports to stakeholders. Managed and coached a 2-person team, improving efficiency by 20% and ensuring 100% on-time delivery. Built partnerships to expand project reach. Grew tattoo artist community by 580% via contests and events; strengthened brand visibility. Managed 4 marketing projects and collaborated with social media team on high-impact campaigns. Produced and promoted an annual magazine (500+ copies) and organized 3 webinars (300+ participants). Established 10+ collaborations, including social initiatives.
Social Media Specialist (Freelance)
August 1, 2023 - April 30, 2024
Ran Facebook and Instagram campaigns for clients in beauty and education sectors. Increased reach by 30% through targeted ads, content strategies, and profile moderation. Designed promotional content and managed client engagement to grow online presence. Tracked and optimized campaign performance with data-driven insights.
Social Media & Sales Intern at Asana & Notion (Canva / Figma / Mailchimp) – Strategic Partnerships
November 1, 2021 - June 30, 2023
Managed 30–50 client inquiries per week via phone and social media, maintaining high satisfaction. Provided product information and supported sales through direct customer communication. Created brand visual identity and designed marketing content (visual and text). Collaborated with developers and designers to build a WordPress website. Built strategic partnerships and contributed to online presence.

Education

Bachelor of Public Relations at Cracow University of Economics
October 1, 2017 - July 31, 2020
Master of Marketing at Jagiellonian University
October 1, 2021 - July 31, 2023
Digital Marketing Certificate at Projector Institute
November 1, 2023 - March 31, 2024

Qualifications

Master of Marketing
October 1, 2021 - July 31, 2023
Digital Marketing Certificate
November 1, 2023 - March 31, 2024

Industry Experience

Education, Media & Entertainment, Professional Services