Hi there! I’m Luqman, a Creative Strategist with a Doctor of Veterinary Medicine background. I combine my love for health and wellness with data-driven marketing strategies to help brands grow. My unique blend of clinical understanding and marketing acumen allows me to craft compelling campaigns that resonate with audiences. When I'm not strategizing, I enjoy exploring Porto and discovering new local cuisines.

Luqman Javed

Hi there! I’m Luqman, a Creative Strategist with a Doctor of Veterinary Medicine background. I combine my love for health and wellness with data-driven marketing strategies to help brands grow. My unique blend of clinical understanding and marketing acumen allows me to craft compelling campaigns that resonate with audiences. When I'm not strategizing, I enjoy exploring Porto and discovering new local cuisines.

Available to hire

Hi there! I’m Luqman, a Creative Strategist with a Doctor of Veterinary Medicine background. I combine my love for health and wellness with data-driven marketing strategies to help brands grow. My unique blend of clinical understanding and marketing acumen allows me to craft compelling campaigns that resonate with audiences. When I’m not strategizing, I enjoy exploring Porto and discovering new local cuisines.

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Skills

Experience Level

Expert

Language

English
Fluent

Work Experience

Lead Creative Strategist at DTC Wellness Portfolio
January 1, 2025 - Present
Spearheaded the creative strategy for a major product launch, managing the deployment of a $500,000/month media budget across Meta and TikTok. Developed and tested creative angles that identified the 'Problem-Aware' hook delivering a 6.0x ROAS. Analyzed performance data, iteratively refining scripts and visuals to reduce CPA by 30.
Head of Content & Growth Strategy at Pangolia
February 1, 2021 - December 1, 2024
Designed and executed the 'Hub & Spoke' marketing strategy driving a 50% increase in organic traffic across pet brands. Focused on funnel optimization and conversion rate improvements, leading a team to create high-volume content. Conducted technical site audits and implemented SEO strategies for market dominance.
Research Associate & Data Analyst at Universiti Putra Malaysia
January 1, 2020 - January 1, 2022
Applied rigorous statistical analysis to complex datasets and synthesized medical data into actionable reports for stakeholders, bridging the gap between science and practical application.

Education

Doctor of Veterinary Medicine (DVM) at Universiti Putra Malaysia
January 1, 2016 - January 1, 2020
AI in Marketing at DeepLearning.ai
January 1, 2025 - December 19, 2025
Conversion Optimization Minidegree at CXL Institute
January 1, 2025 - December 19, 2025
Certified Feline & Canine Nutritionist at CIVT Australia
January 1, 2024 - December 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods