Available to hire
Hi, I’m Conny Coon, an experienced marketing leader and creative communications professional known for guiding teams, optimizing processes, and delivering results for clients.
I’m passionate about brand consistency, pragmatic problem solving, and building strong relationships with clients and cross-functional teams. I focus on copywriting, editing, account management, strategic planning, and turning ideas into measurable outcomes.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Director of Account Services at Know Advertising
January 1, 2012 - PresentManage client relationships, strategy, and creative development for all agency accounts. Oversees all functions, communications, and output of agency staff, including account and creative teams. Implemented a project management system agency-wide to improve efficiency, productivity, and accuracy. Performed project management, budget oversight, and creative review for all agency clients. Identified opportunities to grow clients' business and expand the agency's client relationships in new ways.
Freelance Writer & Editor at Self-employed
January 1, 2004 - December 31, 2012Built, managed, and grew a diverse roster of clients ranging (editorial, copywriting, and project management). Crafted copy for collateral, websites, speeches, magazine editorial and radio/print/outdoor advertising. Acted as interim group editor for regional magazine and oversaw editorial content for each issue. Performed extensive project management for a series of online trade shows and web events. Conducted interviews, organized all content, and co-authored a non-fiction book for teens and tweens.
Marketing Director & Lead Copywriter at Crypton Super Fabrics
January 1, 2007 - December 31, 2008Managed marketing department staff, collaborated with cross-functional teams, steered outside agency efforts. Developed and coordinated creative efforts for all advertising, marketing, and sales programs. Streamlined trade show efforts, resulting in cost savings and improved outreach; coordinated 30+ annual trade shows.
Vice President / Editor at Big Idea Magazine
January 1, 2002 - December 31, 2004Oversaw and coordinated all editorial material, including cover design, story ideas, assignments, and production. Implemented efficient processes to increase publishing schedule and launch editions in Chicago & Minneapolis. Crafted a large percentage of content, managed all freelance contributors, and edited all content for each issue.
Editor / Associate Editor at Big Idea Magazine
January 1, 1999 - December 31, 2000Performed editorial responsibilities, edited and managed content for issues, including coordinating with freelancers and production teams.
Account Supervisor at Eidos Advertising
January 1, 1996 - December 31, 1999Coordinated strategic planning, development, and implementation of all marketing for the world’s largest floral association; developed strategies and implemented marketing tactics for Ball Park Brand and West Virginia brand products.
Advertising Manager at Borders Books & Music, Inc.
January 1, 1993 - December 31, 1996Supervised all advertising aspects of a high-growth national retailer. Oversaw the grand opening advertising efforts for over 85 new stores, developed and implemented vendor co-op programs, delivering millions in ad funds and profits.
Education
Bachelor of Applied Arts (Journalism) at Central Michigan University, Mt. Pleasant, Michigan
January 11, 2030 - December 18, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Retail
Skills
Experience Level
Expert
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