Alejandra Botello

Bilingual Community Manager & Social Strategist at Inside Ideas Group

Lead and manage omnichannel social calendars for Topo Chico Hard Seltzer, ZOA Energy, Sol, Vizzy, Leinenkugel’s, Cruz Blanca, Fever-Tree and other portfolio brands; develop end-to-end brand social strategy; identify trends and collaborate with creative teams to activate engagement plans; deliver monthly performance analyses against KPIs; work with analysts on quarterly and yearly reviews; create briefs based on performance and audience insights; manage crisis communications and overall social governance; engage followers and monitor brand activity across platforms; pull ad hoc performance and sentiment reports and translate insights into actionable strategy; coordinate with data listening needs and partnerships; leverage SEO and metadata; support live coverage for partner events; assist in content shoots.

Marketing Specialist at Tre Luxe, LLC

Developed, managed, and maintained content calendars across social media platforms, website, and email newsletters; created and edited content and copy for campaigns; managed community engagement with over 76K followers; repurposed influencer and user-generated content; coordinated promotional opportunities and events with influencers; reported weekly on performance metrics and industry trends with recommendations for improvement.

Public Relations Coordinator at Merchant Street Art Gallery of Artists with Autism

Developed PR plan, organizational factsheet, crisis communications plan, media contact list, and newsletter; produced a press release, flyer, feature story, blog post, and multiple social posts; established deadlines and managed project timelines.

Social Media Manager at Lewis University – Communications Club

Developed content ideas for new social media strategies; revamped existing profiles; launched and led digital campaigns; researched trends and latest platforms; evaluated analytics and implemented improvements; created graphics and copy for posts; engaged with the campus community.

Social Media Marketing Intern at CEA Staffing

Identified and contacted brands and influencers for partnerships; researched topics and wrote blog posts; planned and scheduled social media posts for multiple platforms; community management and engagement; developed content ideas and implemented them; created graphics and short videos for blogs and social posts; trained new interns; wrote copy for posts; researched emerging digital tools and trends; analyzed and reported on performance metrics.