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I'm Laura Cardia, a proactive consumer products professional with a track record in fashion design, sourcing, product development, and licensing across fashion, home, toys and distribution. I’ve built and led cross-functional teams across Brazil, LATAM, Europe and the UK, partnering with suppliers and licensing partners to deliver compelling ranges on time and on budget. Currently based in Hawke’s Bay, New Zealand, I’m seeking an opportunity to apply my creative direction, strategic sourcing, and category leadership to drive growth for a dynamic brand.…I'm Laura Cardia, a proactive consumer products professional with a track record in fashion design, sourcing, product development, and licensing across fashion, home, toys and distribution. I’ve built and led cross-functional teams across Brazil, LATAM, Europe and the UK, partnering with suppliers and licensing partners to deliver compelling ranges on time and on budget. Currently based in Hawke’s Bay, New Zealand, I’m seeking an opportunity to apply my creative direction, strategic sourcing, and category leadership to drive growth for a dynamic brand.

Laura Cardia

Designer, Brand Designer, Creative Director, +2

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I'm Laura Cardia, a proactive consumer products professional with a track record in fashion design, sourcing, product development, and licensing across fashion, home, toys and distribution. I’ve built and led cross-functional teams across Brazil, LATAM, Europe and the UK, partnering with suppliers and licensing partners to deliver compelling ranges on time and on budget. Currently based in Hawke’s Bay, New Zealand, I’m seeking an opportunity to apply my creative direction, strategic sourcing, and category leadership to drive growth for a dynamic brand.…I'm Laura Cardia, a proactive consumer products professional with a track record in fashion design, sourcing, product development, and licensing across fashion, home, toys and distribution. I’ve built and led cross-functional teams across Brazil, LATAM, Europe and the UK, partnering with suppliers and licensing partners to deliver compelling ranges on time and on budget. Currently based in Hawke’s Bay, New Zealand, I’m seeking an opportunity to apply my creative direction, strategic sourcing, and category leadership to drive growth for a dynamic brand.

Available to hire

I’m Laura Cardia, a proactive consumer products professional with a track record in fashion design, sourcing, product development, and licensing across fashion, home, toys and distribution. I’ve built and led cross-functional teams across Brazil, LATAM, Europe and the UK, partnering with suppliers and licensing partners to deliver compelling ranges on time and on budget.

Currently based in Hawke’s Bay, New Zealand, I’m seeking an opportunity to apply my creative direction, strategic sourcing, and category leadership to drive growth for a dynamic brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

Spanish; Castilian

Advanced

English

Fluent

Work Experience

Category Buyer at CLF Distribution

January 1, 2023 - June 1, 2024

Developed the women's denim range for the Southern Hemisphere (450+ SKUs/year). Managed fittings, supplier negotiations, approvals and seasonal planning across Brazil and LATAM. Conducted trend research and international market trips to support product direction. Travelled regularly to Zara HQ in Spain for collection presentations and strategy alignment. Strengthened supplier relationships to improve quality and production flow.

Buyer & Product Developer – Women's Denim at ZARA (Inditex)

January 1, 2014 - January 1, 2018

Led the New Brands division, sourcing and onboarding 150+ brands per year across home, décor, beauty, fashion and lifestyle. Negotiated terms, defined assortment and managed overall category performance. Built strong supplier relationships and secured competitive commercial conditions. Coordinated with Marketing and Creative teams on brand storytelling and trend alignment. Led a team of two buyers and four assistants, providing guidance on sourcing, negotiations and category strategy.

Senior Buyer & Category Manager – Multibrand at Westwing

June 1, 2019 - June 1, 2022

Multibrand e-commerce leader; managed creative approvals for licensed products across apparel, toys, home and marketing assets. Guided licenses through concept, artwork, sample and production reviews to ensure brand consistency. Supported key franchises including Barbie, Hot Wheels and Fisher-Price. Partnered with commercial teams to align creative decisions with business strategy. Led a team of two buyers and four assistants, providing guidance on sourcing, negotiations and category strategy.

Consumer Products Coordinator / Creative Department at Mattel

June 1, 2024 - June 1, 2025

Multidisciplinary product, buying and licensing professional with experience across fashion, lifestyle, FMCG, toys and distribution; end-to-end product development, supplier management, range building, pricing and commercial planning. Recently relocated to Hawke’s Bay with full working rights and seeking a local opportunity. Known for being proactive, collaborative and adaptable.