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I am a Digital Marketing, Growth & MarTech leader with 16+ years of global experience driving growth, marketing transformation, and digital acceleration across markets. I co-founded Propell Action (India) and Propel Theory (USA), delivering consulting, marketing analytics, and end-to-end digital execution to more than 250 clients across 15+ countries with a cross-functional team of 25+. I have served as a Fractional CMO for multiple startups and mid-market companies, helping D2C, SaaS, EdTech, Healthcare, Automobile, and Services players scale acquisition, improve retention, and build data-driven marketing engines. My strengths include P&L ownership, GTM strategy, full-funnel performance marketing, CRM-led growth, CDPs, analytics, and building high-performance teams through strategic hiring and mentoring.…I am a Digital Marketing, Growth & MarTech leader with 16+ years of global experience driving growth, marketing transformation, and digital acceleration across markets. I co-founded Propell Action (India) and Propel Theory (USA), delivering consulting, marketing analytics, and end-to-end digital execution to more than 250 clients across 15+ countries with a cross-functional team of 25+. I have served as a Fractional CMO for multiple startups and mid-market companies, helping D2C, SaaS, EdTech, Healthcare, Automobile, and Services players scale acquisition, improve retention, and build data-driven marketing engines. My strengths include P&L ownership, GTM strategy, full-funnel performance marketing, CRM-led growth, CDPs, analytics, and building high-performance teams through strategic hiring and mentoring.

Vivek Kumar

Fractional CMO, Growth Marketer, Performance Marketer, +2

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I am a Digital Marketing, Growth & MarTech leader with 16+ years of global experience driving growth, marketing transformation, and digital acceleration across markets. I co-founded Propell Action (India) and Propel Theory (USA), delivering consulting, marketing analytics, and end-to-end digital execution to more than 250 clients across 15+ countries with a cross-functional team of 25+. I have served as a Fractional CMO for multiple startups and mid-market companies, helping D2C, SaaS, EdTech, Healthcare, Automobile, and Services players scale acquisition, improve retention, and build data-driven marketing engines. My strengths include P&L ownership, GTM strategy, full-funnel performance marketing, CRM-led growth, CDPs, analytics, and building high-performance teams through strategic hiring and mentoring.…I am a Digital Marketing, Growth & MarTech leader with 16+ years of global experience driving growth, marketing transformation, and digital acceleration across markets. I co-founded Propell Action (India) and Propel Theory (USA), delivering consulting, marketing analytics, and end-to-end digital execution to more than 250 clients across 15+ countries with a cross-functional team of 25+. I have served as a Fractional CMO for multiple startups and mid-market companies, helping D2C, SaaS, EdTech, Healthcare, Automobile, and Services players scale acquisition, improve retention, and build data-driven marketing engines. My strengths include P&L ownership, GTM strategy, full-funnel performance marketing, CRM-led growth, CDPs, analytics, and building high-performance teams through strategic hiring and mentoring.

Available to hire

I am a Digital Marketing, Growth & MarTech leader with 16+ years of global experience driving growth, marketing transformation, and digital acceleration across markets. I co-founded Propell Action (India) and Propel Theory (USA), delivering consulting, marketing analytics, and end-to-end digital execution to more than 250 clients across 15+ countries with a cross-functional team of 25+. I have served as a Fractional CMO for multiple startups and mid-market companies, helping D2C, SaaS, EdTech, Healthcare, Automobile, and Services players scale acquisition, improve retention, and build data-driven marketing engines. My strengths include P&L ownership, GTM strategy, full-funnel performance marketing, CRM-led growth, CDPs, analytics, and building high-performance teams through strategic hiring and mentoring.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Fractional CMO at Multiple Companies

June 1, 2019 - Present

Provide part-time CMO services, marketing leadership, strategy, and digital growth to startups and mid-market companies across D2C, SaaS, Retail, HealthTech, EdTech, BFSI & Services. Designed and executed full-funnel growth strategies including acquisition, retention, growth, CRM, content, automation, and analytics; improved CLTV, maintained sustainable CAC, and achieved positive ROAS for clients.

Founder & Digital Marketing Head at Propell Action (India) / Propel Theory (USA)

June 1, 2019 - Present

Co-founded digital marketing agency and consultancy delivering growth marketing, analytics, and digital execution to global clients. Led CRO, analytics, tag management, and MarTech implementations; built marketing automation ecosystems and led client teams toward scalable growth.

Visiting Faculty at IIT Delhi

June 1, 2014 - September 30, 2022

Visiting faculty and trainer in Digital Marketing; delivered industry-relevant curriculum, live projects, and practical sessions to executives, students, and professionals across multiple programs; contributed to curriculum design and deployment.

Manager, Digital Marketing and Sales at ARCHAYNE LABS (India and Singapore)

June 1, 2012 - May 31, 2014

Developed and executed digital marketing and sales strategies; led multi-channel campaigns, SEO, content marketing, paid media, and lead generation; collaborated across teams to drive revenue growth and market expansion.

Assistant System Engineer at Tata Consultancy Services (TCS)

September 1, 2007 - June 30, 2010

CRM project lead for a cloud-based CRM, including test automation, portal customization, and QA. Managed project delivery, internal quality audits, and training for a Fortune 500 client ecosystem.