Available to hire
I’m Felix Hornoiu, a Senior Product Designer with 11+ years of experience across enterprise organizations and fast-paced startups. I translate business goals into user-centered products through design systems, end-to-end delivery, and collaborative discovery.
I enjoy leading workshops, partnering with clients and engineers, and crafting scalable web and mobile experiences. I thrive on complex problems and turning constraints into usable, elegant solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Designer / Design System Ops at Luxottica
September 1, 2023 - PresentMigration of European websites to Luxottica CMS; features such as Click & Collect, Auto Reorder, Middle East shipping, checkout & payments; design system scaling and governance.
Product Designer / Design System Ops, Vision Director (Contract)
September 1, 2023 - PresentMigration of European websites to Luxottica CMS; features include Click & Collect, Auto Reorder, Middle East shipping, checkout & payments; design system scaling and governance.
Product Designer / Design System Ops at Vision Direct
September 1, 2023 - PresentLed design system operations for Vision Direct, shaping scalable components and end-to-end product design across mobile and web platforms. Collaborated with product, engineering and content teams to deliver cohesive experiences and system-wide consistency.
Product Designer / Design System Manager at AKQA / Toyota
February 1, 2023 - April 30, 2023Defined and maintained Toyota's design system, delivering scalable components and guidelines while contributing to product design across digital experiences.
UX / UI Designer at RAC / Futurice
May 1, 2022 - December 1, 2022Unified design language across the organization; UX optimization & user testing
UX/UI Designer at RAC / Futurice
May 1, 2022 - December 31, 2022Designed user interfaces and experiences for RAC projects, focusing on UX and UI improvements, prototyping and validation in collaboration with Futurice.
UX / UI Designer at Handshake
January 1, 2022 - May 1, 2022Virtual career fairs; scheduling systems; group & 1:1 video sessions (desk to mobile)
Product Designer at Citibank
April 1, 2021 - December 1, 2021Mobile banking overhaul; trading, asset management, crypto, and climate investment features
Product Designer at Citi Bank
April 1, 2021 - December 31, 2021Led product design initiatives for Citi Bank, translating business requirements into user-friendly interfaces and prototypes in cross-functional teams.
Product Designer at Surfboard
February 1, 2021 - March 1, 2021SaaS MVP for customers support analytics; CRM onboarding; data viz; workforce forecasting
UX / UI Designer at Setmore (Anywhere Works)
January 1, 2021 - January 1, 2021Booking flow audits; calendar & scheduling; UX improvements; website builder flows.
UI Designer at Setmore (Anywhere Works)
January 1, 2021 - January 31, 2021Booking flows audits; calendar & scheduling; UX improvements for website builder flows
UX Designer at Co-op Funeralcare (Big Light)
July 1, 2020 - September 1, 2020Digital funeral configurator; multi-journey experiences.
UI Designer & Researcher at Coop Funeralcare (Big Light)
July 1, 2020 - September 30, 2020Digital funeral care configurator; multi-journey experiences
Lead Product Designer at Perfect Play App (Chelsea Digital Ventures)
October 1, 2019 - June 30, 2020AR, computer vision & cognitive training experiences; subscription flows
Lead Product Designer at Perfect Play App (Chelsea DV)
October 1, 2019 - June 30, 2020Led product design for the Chelsea DV Perfect Play app, driving UX strategy, visual design and prototyping to improve engagement.
UX Designer at Signal Noise (The Economist Group)
January 20, 2019 - February 20, 2019Data analytics tool; IA and iterative UX exploration.
Product Designer at Signal Noise (The Economist Group)
January 1, 2019 - February 20, 2019Data analytics tool IA
Product Designer at POSSIBLE
December 1, 2018 - December 31, 2018Facebook Phase 2 UX
Product Designer at Toaster
October 1, 2018 - November 1, 2018Google GIF Maker redesign; Google Retail Marketing Pages.
Product Designer at Toast London
October 1, 2018 - November 30, 2018Google Retail marketing pages; Google GIF Maker redesign
Product Designer at Huge
January 1, 2018 - October 31, 2018Wizarding World App; UX research; design systems; mobile interaction design; prototyping & validation
Product Designer at Huge
November 1, 2017 - December 1, 2017Wizarding World App; UX research; prototyping & validation; mobile interactions.
UX Designer at AKQA
August 1, 2017 - November 30, 2017H&M internal staff tools; scheduling; dashboards
UX Designer at EY
February 1, 2017 - August 1, 2017Seren Digital Insurance MVPs; personal creation features.
UX Designer at EY Sere nin Digital Insurance
February 1, 2017 - August 31, 2017MVPs Personal creation; UX & prototyping
Product Designer (Lead) at Beamery
March 1, 2015 - September 30, 2016ML-powered recruitment CRM onboarding; Gmail & LinkedIn sync; campaign materials; multi-team coordination
Product Designer at Beamery
March 1, 2015 - September 30, 2016Contributed to Beamery product design, including design system work, prototyping and cross-functional collaboration.
Product Designer / UI at Eyeball It
January 1, 2014 - January 1, 2015Property CRM iOS & Android apps; full startup lifecycle.
Web & Digital Designer at Freelance
January 1, 2009 - January 1, 2014Freelance HTML, CSS, JS, PHP, WordPress.
Education
at Popular Arts School
January 1, 2008 - January 1, 2010 at Popular Arts School
January 1, 2008 - January 1, 2010Qualifications
Industry Experience
Software & Internet, Financial Services, Retail, Professional Services, Media & Entertainment, Education, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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