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I'm Lucia Scafati, a Senior Brand Designer with 15+ years of experience building campaigns, brand systems, and marketing experiences for global and local organizations. I create cohesive visual identities across digital, web, email, social, editorial, and presentation design, helping brands connect with audiences through strategic and impactful creative work. I collaborate with cross-functional teams to translate business goals into scalable, engaging brand experiences, and I enjoy exploring AI-powered workflows to accelerate concept development while maintaining brand standards.…I'm Lucia Scafati, a Senior Brand Designer with 15+ years of experience building campaigns, brand systems, and marketing experiences for global and local organizations. I create cohesive visual identities across digital, web, email, social, editorial, and presentation design, helping brands connect with audiences through strategic and impactful creative work. I collaborate with cross-functional teams to translate business goals into scalable, engaging brand experiences, and I enjoy exploring AI-powered workflows to accelerate concept development while maintaining brand standards.

Lucia Scafati

Brand Designer, Graphic Designer, Web Designer, +3

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I'm Lucia Scafati, a Senior Brand Designer with 15+ years of experience building campaigns, brand systems, and marketing experiences for global and local organizations. I create cohesive visual identities across digital, web, email, social, editorial, and presentation design, helping brands connect with audiences through strategic and impactful creative work. I collaborate with cross-functional teams to translate business goals into scalable, engaging brand experiences, and I enjoy exploring AI-powered workflows to accelerate concept development while maintaining brand standards.…I'm Lucia Scafati, a Senior Brand Designer with 15+ years of experience building campaigns, brand systems, and marketing experiences for global and local organizations. I create cohesive visual identities across digital, web, email, social, editorial, and presentation design, helping brands connect with audiences through strategic and impactful creative work. I collaborate with cross-functional teams to translate business goals into scalable, engaging brand experiences, and I enjoy exploring AI-powered workflows to accelerate concept development while maintaining brand standards.

Available to hire

I’m Lucia Scafati, a Senior Brand Designer with 15+ years of experience building campaigns, brand systems, and marketing experiences for global and local organizations.

I create cohesive visual identities across digital, web, email, social, editorial, and presentation design, helping brands connect with audiences through strategic and impactful creative work. I collaborate with cross-functional teams to translate business goals into scalable, engaging brand experiences, and I enjoy exploring AI-powered workflows to accelerate concept development while maintaining brand standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Brand Designer at Eventbrite

November 1, 2018 - September 1, 2025

Collaborated with 8+ cross-functional teams to foster design excellence and continuous improvement, producing hundreds of high-impact visuals for digital ads, social, web, email, ebooks, events, and swag. Played a key role in the company’s rebranding, updating +5000 assets while maintaining consistency, accessibility compliance, and quality standards. Contributed to 20+ marketing campaigns, designing diverse graphic assets and leveraging AI-driven tools to create thematic visuals that increased engagement by around 30%. Developed a suite of over 10 templates to streamline content production, improving efficiency for both the design team and adjacent departments. Designed and produced 30+ internal and external presentations, distilling complex goals and metrics into clear, visually compelling narratives for stakeholders.

Brand Designer at Fundación Universitas

May 1, 2017 - November 1, 2018

Maintained the brand identity system designing supplemental professional and promotional materials. Enhanced brand awareness through ad campaigns, online marketing, and social media initiatives. Provided support across projects as needed, ensuring consistent quality and creative impact.

Brand and Web Designer at Estudio Dizen

October 1, 2012 - February 1, 2015

Designed and developed websites for the wine industry, translating creative concepts into functional, visually engaging pages. Collaborated closely with designers and developers, handling HTML and CSS to bring designs to life. Produced editorial and digital assets, ensuring cohesive branding and user-friendly experiences.

Brand and Web Designer at Freelance

September 1, 2006 - February 1, 2017

Provided design solutions across branding, editorial, and digital projects, with a strong focus on web development. Designed and built responsive websites using HTML, CSS, and Bootstrap, translating creative concepts into functional, visually engaging pages. Colaborated with clients to ensure cohesive brand identity across digital and print assets, delivering high-quality, user-friendly experiences.