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I'm Yalarasi Kumaravel, a Digital Marketing Specialist with 3 years of experience across agency, in-house, and freelance settings. I design and execute integrated campaigns across SEO/SEM, paid media,PPC content strategy, and analytics to drive measurable growth in traffic, engagement, and revenue. I'm trilingual (English, Malay, Tamil), adept at turning data into action, and I regularly leverage AI tools to optimize campaigns. I enjoy collaborating with clients across commercial and non-profit sectors to boost reach and impact.…I'm Yalarasi Kumaravel, a Digital Marketing Specialist with 3 years of experience across agency, in-house, and freelance settings. I design and execute integrated campaigns across SEO/SEM, paid media,PPC content strategy, and analytics to drive measurable growth in traffic, engagement, and revenue. I'm trilingual (English, Malay, Tamil), adept at turning data into action, and I regularly leverage AI tools to optimize campaigns. I enjoy collaborating with clients across commercial and non-profit sectors to boost reach and impact.

Yalarasi Kumaravel

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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I'm Yalarasi Kumaravel, a Digital Marketing Specialist with 3 years of experience across agency, in-house, and freelance settings. I design and execute integrated campaigns across SEO/SEM, paid media,PPC content strategy, and analytics to drive measurable growth in traffic, engagement, and revenue. I'm trilingual (English, Malay, Tamil), adept at turning data into action, and I regularly leverage AI tools to optimize campaigns. I enjoy collaborating with clients across commercial and non-profit sectors to boost reach and impact.…I'm Yalarasi Kumaravel, a Digital Marketing Specialist with 3 years of experience across agency, in-house, and freelance settings. I design and execute integrated campaigns across SEO/SEM, paid media,PPC content strategy, and analytics to drive measurable growth in traffic, engagement, and revenue. I'm trilingual (English, Malay, Tamil), adept at turning data into action, and I regularly leverage AI tools to optimize campaigns. I enjoy collaborating with clients across commercial and non-profit sectors to boost reach and impact.

Available to hire

I’m Yalarasi Kumaravel, a Digital Marketing Specialist with 3 years of experience across agency, in-house, and freelance settings. I design and execute integrated campaigns across SEO/SEM, paid media,PPC content strategy, and analytics to drive measurable growth in traffic, engagement, and revenue.

I’m trilingual (English, Malay, Tamil), adept at turning data into action, and I regularly leverage AI tools to optimize campaigns. I enjoy collaborating with clients across commercial and non-profit sectors to boost reach and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Malay

Fluent

Tamil

Fluent

Work Experience

Independent Digital Marketing Consultant at Signboard industry client & TVR Family NGO

January 1, 2025 - Present

Independent Digital Marketing Consultant delivering end-to-end digital campaigns for a signboard industry client and TVR Family NGO. Built and executed full digital presence, created social media strategy, content calendar, and community engagement plans, growing online reach from zero for the NGO. Led paid and organic campaigns to generate leads, boost local brand visibility, and improve engagement. Managed Google Ads and Meta Ads with ongoing optimisations to reduce CPA and improve ROAS. Compiled monthly dashboards translating GA4 and Meta Business Suite data into actionable client recommendations.

Digital Marketing Specialist at Elite Growth Tech

January 1, 2023 - January 1, 2024

Led multi-channel marketing initiatives across SEO, paid media, and content efforts. Implemented on-page and technical SEO to boost organic traffic by 30% and lift keyword rankings. Drove engagement 20% across campaigns. Managed Google Ads and Meta Ads for multiple client accounts with bid optimisation and CPC reduction. Developed client strategies aligned with OKRs and revenue targets. Delivered a training program for government officials on paid media, SEO, and analytics.

Digital Marketer & Multimedia Designer at Doerprenuer Soft

January 1, 2022 - January 1, 2023

Implemented integrated SEO, PPC, and social media campaigns to generate qualified leads and grow online audience. Led multimedia team producing graphics and video content to strengthen brand messaging. Built marketing plans aligned with company OKRs, bridging creative output with business goals.