I’m a Senior Product Designer experienced in shaping end-to-end user experiences for large, complex platforms. My work blends product strategy, UX architecture, and visual design to simplify complex systems at scale. With 6+ years in cross-functional, distributed teams, I focus on designing for clarity, usability, and measurable business impact. Outside of work, I enjoy exploring new cities, baking projects, and immersing myself in the worlds of psychological thrillers or self-help books. (There is no inbetween!) Recently, I've rediscovered the joy of Lego building, finding it to be a surprisingly therapeutic and creative outlet. View my portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Juzelle du Plessis

I’m a Senior Product Designer experienced in shaping end-to-end user experiences for large, complex platforms. My work blends product strategy, UX architecture, and visual design to simplify complex systems at scale. With 6+ years in cross-functional, distributed teams, I focus on designing for clarity, usability, and measurable business impact. Outside of work, I enjoy exploring new cities, baking projects, and immersing myself in the worlds of psychological thrillers or self-help books. (There is no inbetween!) Recently, I've rediscovered the joy of Lego building, finding it to be a surprisingly therapeutic and creative outlet. View my portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Next availability:
January 5, 2026

I’m a Senior Product Designer experienced in shaping end-to-end user experiences for large, complex platforms. My work blends product strategy, UX architecture, and visual design to simplify complex systems at scale.

With 6+ years in cross-functional, distributed teams, I focus on designing for clarity, usability, and measurable business impact. Outside of work, I enjoy exploring new cities, baking projects, and immersing myself in the worlds of psychological thrillers or self-help books. (There is no inbetween!) Recently, I’ve rediscovered the joy of Lego building, finding it to be a surprisingly therapeutic and creative outlet.

View my portfolio: Website not available. Sign in: https://www.twine.net/signup

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Language

Afrikaans
Fluent
English
Fluent

Work Experience

Senior Associate — UI/UX, Product Design & QA at Hyperboliq (Global Services)
November 1, 2019 - Present
Led end-to-end product design for 15+ large-scale digital projects, including MIT’s flagship mobile apps, balancing tight delivery timelines with usability and accessibility requirements. Spearheaded the unification of iOS and Android design systems into a cross-platform Flutter framework, streamlining design standards and improving scalability. Acted as Design Lead, mentoring intermediate and junior designers, reviewing work, and ensuring design consistency across complex ecosystems. Partnered with stakeholders in the US to translate business, compliance, and technical constraints into user-centered design solutions. Oversaw QA and design testing to ensure high-quality releases in a regulated environment.
Graphic Designer & Social Media Marketer at Securitas
September 1, 2017 - October 31, 2019
Led branding and design initiatives, including the rebranding of Securitas’ web presence and corporate identity. Played a key role in the development and launch of the Securitas Membership app, collaborating with cross-functional teams. Managed social media marketing and content creation across platforms. Contributed to marketing materials, including email campaigns and tender documents.
Graphic Designer & Social Media Marketer at Deonne le Roux
December 1, 2016 - September 30, 2017
In-house designer responsible for all visual content creation, including product photography, website and social media management, and platform updates. Collaborated on branding projects for both digital and physical spaces. Oversaw marketing campaigns, including giveaways and shop decor.
Design Intern
June 1, 2015 - July 15, 2015
Internship for design tasks and digital projects (6 weeks).
Design Intern
June 1, 2016 - July 15, 2016
6-week internship (June 2016).

Education

Bachelor of Arts in Information Design (BA IOW) at University of Pretoria
January 1, 2012 - January 1, 2016
Foundations of User Experience (UX) Design at Coursera
May 1, 2021 - December 19, 2025
Google Cloud Skills Boost: Introduction to Large Language Models, Generative AI, Responsible AI, Image Generation, Create Image Captioning Models at Google Cloud Skills Boost
January 1, 2025 - December 19, 2025

Qualifications

Google Cloud Skills Boost: Introduction to Large Language Models, Generative AI, Responsible AI, Image Generation, Create Image Captioning Models
January 1, 2025 - December 19, 2025
Foundations of User Experience (UX) Design
May 1, 2021 - December 19, 2025

Industry Experience

Software & Internet