Hi there! I’m Shakira Andersen, a freelance Social Media & Digital Marketing Consultant based in Hamburg. I help brands grow audience engagement and boost brand awareness by crafting data‑driven content strategies and running cross‑platform campaigns. I specialize in leveraging analytics to drive measurable results, optimizing posting schedules, coordinating influencer collaborations, and creating multimedia content (videos, infographics, blog posts) that align with digital brand strategy and audience needs.

Shakira Andersen

Hi there! I’m Shakira Andersen, a freelance Social Media & Digital Marketing Consultant based in Hamburg. I help brands grow audience engagement and boost brand awareness by crafting data‑driven content strategies and running cross‑platform campaigns. I specialize in leveraging analytics to drive measurable results, optimizing posting schedules, coordinating influencer collaborations, and creating multimedia content (videos, infographics, blog posts) that align with digital brand strategy and audience needs.

Available to hire

Hi there! I’m Shakira Andersen, a freelance Social Media & Digital Marketing Consultant based in Hamburg. I help brands grow audience engagement and boost brand awareness by crafting data‑driven content strategies and running cross‑platform campaigns.

I specialize in leveraging analytics to drive measurable results, optimizing posting schedules, coordinating influencer collaborations, and creating multimedia content (videos, infographics, blog posts) that align with digital brand strategy and audience needs.

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Language

German
Fluent
English
Fluent

Work Experience

Project Assistant at MPB 360 GmbH & Co. KG
February 1, 2019 - September 1, 2019
Improved project organization and content through initial editorial plans for social media channels; supported planning and execution of events; conducted supplier research, price quotes, and logistics; coordinated production of marketing materials such as brochures and flyers.
Social Media Manager (Full-time) at Vivere GmbH
September 1, 2019 - March 1, 2020
Developed and implemented social media strategy, created and managed content calendars, produced posts, tracked KPIs, and contributed to community management to boost engagement.
Freelance Social Media & Digital Marketing Consultant at Self-employed
February 1, 2020 - Present
Provided freelance social media and digital marketing services for multiple clients; optimized audience engagement and delivered campaigns with viral potential, achieving 45% audience engagement improvements and 120,000+ impressions.
Dozent:in für Digitale Marketing und Kommunikation at Erfolg wind & Co. KG (Bildungsträger)
December 1, 2024 - July 1, 2025
Designed and delivered online courses on social media marketing, branding, content strategy, and platform management; created learning materials and interactive sessions to enhance learner engagement.
Social Media Manager – TikTok & Trend Analysis at Erfolg Wind & Co. KG Bildungsträger
December 1, 2024 - July 1, 2025
Developed and executed social media campaigns, enhanced student engagement, and analyzed trends for content optimization across channels including TikTok.
Social Media Manager (Part-Time) at Zeit Verlagsgruppe (Academics)
October 1, 2023 - November 1, 2024
Expanded reach via social media strategies, content creation, and community engagement across academic platforms.
Freelancer / Consultant at Beyond Emotion GmbH
November 1, 2022 - February 1, 2023
Freelance marketing consultant supporting digital campaigns, branding, and content production.
Student, Executive Assistant at Broadcast Partner
June 1, 2020 - December 1, 2022
Student role supporting executive functions, operations and communications.
Project Assistant (Full-Time) at MPB 360 GmbH & Co. KG
February 1, 2019 - September 1, 2019
Achieved project delivery efficiency through editorial planning, vendor research, proposals, and logistics coordination.

Education

Bachelor of Arts, Marketing & Digital Media at FOM Hamburg
June 1, 2020 - December 1, 2022
Bachelor of Arts at FOM Hamburg
January 11, 2030 - December 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other