Strategic campaign management: Responsibility for full-funnel strategies and scaling high-volume campaigns in the Meta cosmos (budget responsibility: hands-on consulting for clients with 10-750k/M budget). Advanced analytics: In-depth analysis of KPI correlations (CPA, ROAS, attribution) to identify growth levers and budget reallocation. Creative performance strategy: Management and strategic alignment of a portfolio of > 4,200 ads with a focus on creative testing and CVR increase. Mentoring & Enablement: Technical leadership and upskilling of 12 team members with regard to official Meta best practices and tool updates. Reporting & Consulting: Derivation of clear recommendations for action for advertisers.

Online Marketing Manager at MGM Media

April 1, 2018 - July 1, 2021

Email marketing & automation: Design, planning, and distribution of newsletters and campaigns; implementation of initial automation workflows. Campaign strategy: Collaboration on cross-channel marketing strategies and operational coordination with partners. Traffic analysis: Monitoring campaign performance and deriving measures for traffic qualification.