Randy Novick
I'm Randy Novick, a senior media strategy executive with a track record at top advertising and media agencies.
About
I’m Randy Novick, a senior media strategy executive with a track record at top advertising and media agencies. I bring substantial category experience across Travel, Tourism, Prestige Retail, Corporate Branding, and Media/Entertainment, helping clients navigate complex marketing decisions with data-driven insights.
I’m a skilled strategist and collaborative leader who excels at consultative selling of marketing services, leading and mentoring teams, and delivering impactful results. I bring a relentless work ethic and a ‘whatever it takes’ attitude to drive growth and client success.
- 28 years' experience
- Joined December 2025
Skills· 7
Languages
- EnglishFluent
Industry experience
- Retail
- Life Sciences
- Travel & Hospitality
- Transportation & Logistics
- Consumer Goods
- Media & Entertainment
- Financial Services
- Other
- Professional Services
- Real Estate & Construction
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Work experience· 6 roles
Marketing fine homes utilizing today’s modern media mix including digital, social media, SEO/SEM as well as traditional media and public relations; Prospecting and lead generation to drive client acquisition
Providing strategic and business insights regarding marketing, media investment and communications planning
Trusted marketing partner, thought leader and problem solver for marquee agency clients including British Airways, NYC Tourism, OpenSkies Airways, Simon Properties; Malls, Mills and Premium Outlets including all tourism related retail, Citation Air by Cessna and CLEAR Pass. Lead a multi-disciplined team (25+ staff) across planning, buying (digital and traditional media), research, content and analytics as well as outside partner agencies to deliver insight driven, data-based client solutions. Drove digital media transformation for Simon to include Social, Programmatic Digital and Analytics resulting in +40% increase in account revenue
Education
Certifications and awards
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