Available to hire
I’m Randy Novick, a senior media strategy executive with a track record at top advertising and media agencies. I bring substantial category experience across Travel, Tourism, Prestige Retail, Corporate Branding, and Media/Entertainment, helping clients navigate complex marketing decisions with data-driven insights.
I’m a skilled strategist and collaborative leader who excels at consultative selling of marketing services, leading and mentoring teams, and delivering impactful results. I bring a relentless work ethic and a ‘whatever it takes’ attitude to drive growth and client success.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior Vice President, Strategy and Client Leadership at Blue 449 (formerly Optimedia, a Publicis Groupe company)
January 1, 2006 - PresentTrusted marketing partner, thought leader and problem solver for marquee agency clients including Simon Properties, Sanofi, and SCA. Led a multi-disciplined team of 25+ staff across planning, buying (digital and traditional), research, content and analytics, and coordinated with outside partner agencies to deliver insight-driven, data-based client solutions. Instrumental in closing multiple new business wins valued at $100MM in billings (e.g., Lands’ End, Joe Fresh, NYC Tourism, Cessna, Clear, SCA, British Airways). Re-imagined and digitized the media mix for Simon to enhance efficiency and expand scope to include social, programmatic digital and analytics, delivering a +40% increase in account revenue. Spear-headed a 3rd party data/tracking partnership to illustrate store traffic attribution and ROI on media investment for Simon. Conceptualized and executed the landmark “face2face” campaign with Harvard Business Review for British Airways, resulting in a +30% increase in brand m
Director of Media Services at Dentsu America (part of Dentsu Worldwide)
January 1, 1998 - December 31, 2006Change agent driving productivity and operating efficiency within the media service operation. Worked closely with the Agency President and Tokyo-based global management to oversee media planning and strategy leadership for key clients including Toyota (Corporate Branding), Canon USA, NEC Corp., Businessweek, JAL (Japan Airlines) and India Tourism. Won two EFFIE Awards for Canon Digital Camera and Canon Compact Printer launches through innovative, non-traditional media approaches (live TV product demos, specialized print campaigns, and creative OOH).
Self-employed Marketing and Media Consultant at Self-employed
January 1, 2018 - PresentProviding strategic and business insights regarding marketing, media investment and communications planning
Licensed Real Estate Sales Professional at Douglas Elliman Real Estate
January 1, 2018 - PresentMarketing fine homes utilizing today’s modern media mix including digital, social media, SEO/SEM as well as traditional media and public relations; Prospecting and lead generation to drive client acquisition
Senior Vice President, Strategy and Client Leadership at Publicis Media Group
January 1, 2006 - December 31, 2017Trusted marketing partner, thought leader and problem solver for marquee agency clients including British Airways, NYC Tourism, OpenSkies Airways, Simon Properties; Malls, Mills and Premium Outlets including all tourism related retail, Citation Air by Cessna and CLEAR Pass. Lead a multi-disciplined team (25+ staff) across planning, buying (digital and traditional media), research, content and analytics as well as outside partner agencies to deliver insight driven, data-based client solutions. Drove digital media transformation for Simon to include Social, Programmatic Digital and Analytics resulting in +40% increase in account revenue
EVP Director of Media Services at Dentsu America-New York, NY (part of Dentsu Worldwide)
January 1, 1998 - December 31, 2006Change agent that increased productivity and operating efficiency managing agency’s media service operation reporting both to Agency President and global management team in Tokyo. Heavily involved in all agency business development including every major pitch presentation. Provided oversight and direct involvement with media planning while serving as agency’s media strategy leadership touch point / relationship manager for key clients including Japan Airlines, India Tourism, Toyota-Corporate Branding, Canon USA, and Businessweek. Won two EFFIE Awards for Canon Digital Camera and Compact Printer launch by using non-traditional media approach (ground breaking network TV live product demo, custom created print campaign and innovative OOH) resulting in category leader status for client
Education
Bachelor of Arts in Political Science at City University of New York at Brooklyn College
January 11, 2030 - December 19, 2025Qualifications
EFFIE Awards Judge
January 1, 2012 - December 19, 2025EFFIE Awards Judge
January 1, 2012 - December 19, 2025EFFIE Awards Judge
January 1, 2012 - December 19, 2025Licensed Real Estate Sales Professional
January 11, 2030 - December 19, 2025Industry Experience
Retail, Life Sciences, Travel & Hospitality, Transportation & Logistics, Consumer Goods, Media & Entertainment, Financial Services, Other, Professional Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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