Led multi-platform storytelling and promotional campaigns across Instagram, Facebook, and TikTok, boosting brand visibility and engagement. Directed photography, videography, and advertising initiatives to elevate seasonal campaigns and strengthen client impact. Managed key accounts and CRM strategies, expanding partnerships, optimizing client satisfaction, and driving measurable revenue growth. Delivered exceptional customer service, proactively resolving issues and exceeding client expectations through personalized support. Utilized emergency management and problem-solving expertise to address urgent client needs, ensuring project continuity and operational success.

Social Media & Marketing Manager at C.E. Floyd Company

January 1, 2018 - December 1, 2022

Created and produced engaging social content, including photography, videos, and reels, to support campaigns. Managed all company social media channels, growing brand visibility and engagement. Led a marketing team to plan events, produce branded materials, and coordinate volunteer initiatives.

Social Media Marketing Consultant

January 1, 2015 - Present

Develop and implement multi-platform social media strategies to increase brand awareness and engagement. Create compelling visual and written content including photos, videos, and posts. Monitor social media trends and competitor activities to identify growth opportunities. Collaborate with marketing, design, and sales teams to align campaigns with business objectives.

Co-Founder / Vice President at Jet Wag Animal Rescue

January 1, 2013 - Present

Co-founded and lead a 501(c)(3) animal rescue organization, overseeing all social media and marketing efforts. Directed fundraising, branding, and campaign strategies, achieving viral engagement across social platforms. Coordinated large-scale rescue operations and disaster response initiatives with global teams.

Rescue Manager / Social Media & Marketing Director at Second Chance Rescue

January 1, 2012 - December 1, 2018

Built and scaled 10+ social media accounts from inception, growing a following of over 150,000 to promote adoptions and raise awareness. Designed and executed content strategies while delivering exceptional customer service to adopters and supporters, ensuring positive community engagement. Managed a large team of staff and volunteers, overseeing operations and maintaining brand consistency. Coordinated emergency response and crisis management for urgent rescue situations, ensuring swift, organized, and safe outcomes.