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I'm Lindsey Coffelt, an award-winning marketing director with 25+ years of experience shaping brand strategy, digital marketing, and growth initiatives across corporate and entrepreneurial environments. I build marketing programs from the ground up, manage six-figure budgets, lead cross-functional teams, and deliver measurable business results. I excel at turning vision into actionable strategies that boost brand visibility and revenue. I currently serve as Co-Owner & Marketing Director at Graze Craze Charcuterie and as the Marketing Director for Mayberry Homes. I blend strategic leadership with hands-on execution to drive local and national visibility, cultivate B2B partnerships, and fuel sustainable growth across multi-channel programs. My approach emphasizes community engagement, data-driven optimization, and collaborative leadership to unlock opportunities for ambitious brands.…I'm Lindsey Coffelt, an award-winning marketing director with 25+ years of experience shaping brand strategy, digital marketing, and growth initiatives across corporate and entrepreneurial environments. I build marketing programs from the ground up, manage six-figure budgets, lead cross-functional teams, and deliver measurable business results. I excel at turning vision into actionable strategies that boost brand visibility and revenue. I currently serve as Co-Owner & Marketing Director at Graze Craze Charcuterie and as the Marketing Director for Mayberry Homes. I blend strategic leadership with hands-on execution to drive local and national visibility, cultivate B2B partnerships, and fuel sustainable growth across multi-channel programs. My approach emphasizes community engagement, data-driven optimization, and collaborative leadership to unlock opportunities for ambitious brands.

Lindsey Coffelt

Brand Strategist, Marketing Strategist, Creative Director, +2

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I'm Lindsey Coffelt, an award-winning marketing director with 25+ years of experience shaping brand strategy, digital marketing, and growth initiatives across corporate and entrepreneurial environments. I build marketing programs from the ground up, manage six-figure budgets, lead cross-functional teams, and deliver measurable business results. I excel at turning vision into actionable strategies that boost brand visibility and revenue. I currently serve as Co-Owner & Marketing Director at Graze Craze Charcuterie and as the Marketing Director for Mayberry Homes. I blend strategic leadership with hands-on execution to drive local and national visibility, cultivate B2B partnerships, and fuel sustainable growth across multi-channel programs. My approach emphasizes community engagement, data-driven optimization, and collaborative leadership to unlock opportunities for ambitious brands.…I'm Lindsey Coffelt, an award-winning marketing director with 25+ years of experience shaping brand strategy, digital marketing, and growth initiatives across corporate and entrepreneurial environments. I build marketing programs from the ground up, manage six-figure budgets, lead cross-functional teams, and deliver measurable business results. I excel at turning vision into actionable strategies that boost brand visibility and revenue. I currently serve as Co-Owner & Marketing Director at Graze Craze Charcuterie and as the Marketing Director for Mayberry Homes. I blend strategic leadership with hands-on execution to drive local and national visibility, cultivate B2B partnerships, and fuel sustainable growth across multi-channel programs. My approach emphasizes community engagement, data-driven optimization, and collaborative leadership to unlock opportunities for ambitious brands.

Available to hire

I’m Lindsey Coffelt, an award-winning marketing director with 25+ years of experience shaping brand strategy, digital marketing, and growth initiatives across corporate and entrepreneurial environments. I build marketing programs from the ground up, manage six-figure budgets, lead cross-functional teams, and deliver measurable business results. I excel at turning vision into actionable strategies that boost brand visibility and revenue.

I currently serve as Co-Owner & Marketing Director at Graze Craze Charcuterie and as the Marketing Director for Mayberry Homes. I blend strategic leadership with hands-on execution to drive local and national visibility, cultivate B2B partnerships, and fuel sustainable growth across multi-channel programs. My approach emphasizes community engagement, data-driven optimization, and collaborative leadership to unlock opportunities for ambitious brands.

Skills

Experience Level

Brand Identity

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Co-Owner & Marketing Director at Graze Craze Charcuterie

August 1, 2022 - Present

As co-owner and marketing lead of an emerging national franchise, I’ve built our location into a top-performing store among a 100+ location network across 32 states. I lead all strategic marketing initiatives, community partnerships, and operational planning. My work has elevated brand visibility locally, driven significant B2B and catering growth, and earned multiple national franchise awards. Develop and execute comprehensive local and global marketing strategies to drive brand awareness, sales growth, and community engagement. Manage paid digital campaigns (Google Ads, Meta) and social media presence along with traditional marketing to expand reach and increase order volume. Establish B2B catering partnerships with corporations, schools, nonprofits, and government agencies to create recurring revenue streams. Oversee all financial planning, staffing, and operations, ensuring marketing strategy is integrated with daily business decisions. Scaled location into top 10% of franchise n

Marketing Director (Executive Level, Sole Department) at Mayberry Homes

June 1, 2002 - Present

As the executive-level marketing lead and sole member of the marketing department, I oversee the full spectrum of marketing strategy and execution for Mid-Michigan’s largest new home builder. My role blends high-level strategic planning with hands-on implementation across digital, print, and experiential marketing. Develop and execute company-wide marketing strategy including brand development, lead generation, community launches, digital campaigns, content strategy, and sales enablement. Plan and manage six-figure advertising budgets across Google Ads, social media, print, and events, optimizing performance through data analysis and reporting. Oversee all creative direction, media buying, digital marketing, website development, and community branding with complete autonomy. Collaborate at the executive level on strategic planning, business development, product positioning, and customer experience initiatives.

Director of Communications at Greater Lansing Home Builders Association

June 1, 1998 - June 1, 2002

As Director of Communications for the regional homebuilding trade association, I led all member communications, event marketing, and content development for a diverse membership base. I was responsible for producing high-impact publications, coordinating large-scale public events, and serving as a key liaison between staff and industry councils. This role laid the foundation for my career in marketing strategy and the homebuilding industry. Managed the monthly member newsletter end-to-end, including content planning, writing, layout, and distribution, reaching hundreds of member businesses each month. Produced multiple annual home shows, coordinating marketing campaigns, exhibitor recruitment, on-site logistics, and community outreach to increase attendance and visibility. Served as staff liaison to Remodelers Council, supporting member engagement initiatives and program development.