Hi, I’m Carolina Hernandez Maldonado, a Senior Marketing Coordinator and Digital Marketing Strategist with 8+ years of bilingual digital marketing experience serving B2B and B2C clients in education, technology, and international programs. I love building multi-channel campaigns that connect with audiences and drive growth, while collaborating with cross-functional teams to ensure strategic alignment and measurable results. I’m passionate about translating data into action, optimizing campaigns for efficiency and ROI, and helping brands tell compelling stories across Latin America and beyond.

Carolina Hernandez Maldonado

Hi, I’m Carolina Hernandez Maldonado, a Senior Marketing Coordinator and Digital Marketing Strategist with 8+ years of bilingual digital marketing experience serving B2B and B2C clients in education, technology, and international programs. I love building multi-channel campaigns that connect with audiences and drive growth, while collaborating with cross-functional teams to ensure strategic alignment and measurable results. I’m passionate about translating data into action, optimizing campaigns for efficiency and ROI, and helping brands tell compelling stories across Latin America and beyond.

Available to hire

Hi, I’m Carolina Hernandez Maldonado, a Senior Marketing Coordinator and Digital Marketing Strategist with 8+ years of bilingual digital marketing experience serving B2B and B2C clients in education, technology, and international programs. I love building multi-channel campaigns that connect with audiences and drive growth, while collaborating with cross-functional teams to ensure strategic alignment and measurable results.

I’m passionate about translating data into action, optimizing campaigns for efficiency and ROI, and helping brands tell compelling stories across Latin America and beyond.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Beginner

Work Experience

Founder & Digital Marketing Strategist at Milk Shake – Creative Digital Strategy
October 1, 2015 - October 1, 2022
Founded and directed end-to-end digital marketing strategies for clients in education, health care, technology, and international programs; built and managed multi-channel campaigns including social media, content, paid media, and CRM workflows to drive growth and lead generation.
Freelance Digital Marketing Consultant at Freelance
October 1, 2022 - Present
Designed and executed integrated digital marketing strategies for B2B and B2C clients across education, technology, and international programs; led social media growth, content creation, paid media, and landing page optimization; managed budgets for ROI.

Education

BA in Advertising Design and Production at UPAEP
January 1, 2009 - January 1, 2013
Diploma in Comprehensive Digital Strategies at Universidad Anáhuac
January 1, 2018 - January 1, 2018
Management Skills Workshop at IESDE
January 1, 2018 - January 1, 2018

Qualifications

Meta Ads – Blueprint Certification
January 1, 2018 - December 19, 2025

Industry Experience

Education, Professional Services, Software & Internet, Media & Entertainment, Healthcare