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Hi, I’m Carolina Hernandez Maldonado, a Senior Marketing Coordinator and Digital Marketing Strategist with 8+ years of bilingual digital marketing experience serving B2B and B2C clients in education, technology, and international programs. I love building multi-channel campaigns that connect with audiences and drive growth, while collaborating with cross-functional teams to ensure strategic alignment and measurable results. I’m passionate about translating data into action, optimizing campaigns for efficiency and ROI, and helping brands tell compelling stories across Latin America and beyond.…Hi, I’m Carolina Hernandez Maldonado, a Senior Marketing Coordinator and Digital Marketing Strategist with 8+ years of bilingual digital marketing experience serving B2B and B2C clients in education, technology, and international programs. I love building multi-channel campaigns that connect with audiences and drive growth, while collaborating with cross-functional teams to ensure strategic alignment and measurable results. I’m passionate about translating data into action, optimizing campaigns for efficiency and ROI, and helping brands tell compelling stories across Latin America and beyond.

Carolina Hernandez Maldonado

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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Hi, I’m Carolina Hernandez Maldonado, a Senior Marketing Coordinator and Digital Marketing Strategist with 8+ years of bilingual digital marketing experience serving B2B and B2C clients in education, technology, and international programs. I love building multi-channel campaigns that connect with audiences and drive growth, while collaborating with cross-functional teams to ensure strategic alignment and measurable results. I’m passionate about translating data into action, optimizing campaigns for efficiency and ROI, and helping brands tell compelling stories across Latin America and beyond.…Hi, I’m Carolina Hernandez Maldonado, a Senior Marketing Coordinator and Digital Marketing Strategist with 8+ years of bilingual digital marketing experience serving B2B and B2C clients in education, technology, and international programs. I love building multi-channel campaigns that connect with audiences and drive growth, while collaborating with cross-functional teams to ensure strategic alignment and measurable results. I’m passionate about translating data into action, optimizing campaigns for efficiency and ROI, and helping brands tell compelling stories across Latin America and beyond.

Available to hire

Hi, I’m Carolina Hernandez Maldonado, a Senior Marketing Coordinator and Digital Marketing Strategist with 8+ years of bilingual digital marketing experience serving B2B and B2C clients in education, technology, and international programs. I love building multi-channel campaigns that connect with audiences and drive growth, while collaborating with cross-functional teams to ensure strategic alignment and measurable results.

I’m passionate about translating data into action, optimizing campaigns for efficiency and ROI, and helping brands tell compelling stories across Latin America and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Founder & Digital Marketing Strategist at Milk Shake – Creative Digital Strategy

October 1, 2015 - October 1, 2022

Founded and directed end-to-end digital marketing strategies for clients in education, health care, technology, and international programs; built and managed multi-channel campaigns including social media, content, paid media, and CRM workflows to drive growth and lead generation.

Freelance Digital Marketing Consultant at Freelance

October 1, 2022 - Present

Designed and executed integrated digital marketing strategies for B2B and B2C clients across education, technology, and international programs; led social media growth, content creation, paid media, and landing page optimization; managed budgets for ROI.