Hi, I’m Zubda Shafiq, a versatile and creative game designer with a strong focus on UX and a professional, ethical approach to every project. I enjoy blending storytelling with solid game systems to craft engaging player experiences and clear design documentation. I’m passionate about turning technical challenges into enjoyable, well-balanced games while collaborating effectively with cross-functional teams. Over the years I’ve shaped design docs, progression systems, economies, and player journeys across mobile, and Roblox-inspired experiences. I thrive in dynamic studios that foster creativity and offer growth opportunities, and I’m eager to contribute my skills to a forward-thinking game studio.

Zubda Shafiq

Hi, I’m Zubda Shafiq, a versatile and creative game designer with a strong focus on UX and a professional, ethical approach to every project. I enjoy blending storytelling with solid game systems to craft engaging player experiences and clear design documentation. I’m passionate about turning technical challenges into enjoyable, well-balanced games while collaborating effectively with cross-functional teams. Over the years I’ve shaped design docs, progression systems, economies, and player journeys across mobile, and Roblox-inspired experiences. I thrive in dynamic studios that foster creativity and offer growth opportunities, and I’m eager to contribute my skills to a forward-thinking game studio.

Available to hire

Hi, I’m Zubda Shafiq, a versatile and creative game designer with a strong focus on UX and a professional, ethical approach to every project. I enjoy blending storytelling with solid game systems to craft engaging player experiences and clear design documentation. I’m passionate about turning technical challenges into enjoyable, well-balanced games while collaborating effectively with cross-functional teams.

Over the years I’ve shaped design docs, progression systems, economies, and player journeys across mobile, and Roblox-inspired experiences. I thrive in dynamic studios that foster creativity and offer growth opportunities, and I’m eager to contribute my skills to a forward-thinking game studio.

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Language

Urdu
Advanced
English
Fluent
French
Intermediate

Work Experience

Game Designer at GENITEAM SOLUTIONS
February 1, 2024 - June 1, 2025
Conducted trend research, authored GDDs, wrote tutorial scripts, developed core progression systems, economies, IAPs, and prototyped gameplay. Collaborated with production, art, and animation teams; performed game/name/description keyword research for app stores; analyzed events and funnels.
Game Designer at ARCANE ENTERTAINMENT
March 1, 2023 - January 1, 2024
Researched trends across social and app stores, authored GDDs, tutorial scripts, and designed economies and IAPs. Built mockups, UX wireframes, and performed market analysis for AAA clients; conducted ongoing analytics review.
Game Designer at MENSA ESPORT
August 1, 2022 - March 1, 2023
Engaged in trend research, ideation, GDD creation, tutorials, economy and IAP design, and UX wireframing/prototyping. Collaborated with teams and performed game analysis for improvements, including Google Analytics review.
Game Designer / Project Coordinator at NARSUN STUDIOS PVT LTD
May 1, 2021 - August 1, 2022
Wrote Game Design Documents for hyper-casual titles, conducted ideation and research, and collaborated with publishers. Created mockups and gameplay prototypes to test CPI, directed developers and designers to finalize games, managed in-house titles, and performed ASO.
Game Designer at THE KNIGHTS PVT LTD
February 1, 2020 - May 1, 2021
Led ideation and research to improve retention and progression for FPS concepts. Created English voiceover assets for feedback, designed levels in pixel art, and prepared mockups in Photoshop. Set up events and funnels in Google Analytics to analyze and optimize game performance, and contributed to in-game economy and ad placement decisions. Won Best Game Idea in the company’s annual game jam.
Technical Content Writer at AVANTURE BYTES
September 1, 2010 - February 1, 2020
Wrote website content to improve SEO and enhance search ranking. Conducted keyword research using Google Keyword Planner to identify relevant terms and phrases, supporting content strategy and optimization.

Education

BS Computer Science at COMSATS University Islamabad (CUI)
January 11, 2030 - January 1, 2020

Qualifications

Udemy Mobile App Marketing ASO, Advertising & Monetization
January 1, 2022 - December 20, 2025
Women in Games Ambassador
January 1, 2023 - December 20, 2025

Industry Experience

Gaming, Software & Internet, Media & Entertainment