Content-based marketing consulting and services with almost a decade of experience around this industry. From B2B and Account-Based Marketing strategy development to Event Marketing and Content Strategy Execution, I’ve loved every minute of learning new and creative ways to connect the right people to the right service.\n\nMarketing via education is my best application.

Clara Jennison

Content-based marketing consulting and services with almost a decade of experience around this industry. From B2B and Account-Based Marketing strategy development to Event Marketing and Content Strategy Execution, I’ve loved every minute of learning new and creative ways to connect the right people to the right service.\n\nMarketing via education is my best application.

Available to hire

Content-based marketing consulting and services with almost a decade of experience around this industry. From B2B and Account-Based Marketing strategy development to Event Marketing and Content Strategy Execution, I’ve loved every minute of learning new and creative ways to connect the right people to the right service.\n\nMarketing via education is my best application.

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Language

English
Advanced

Work Experience

Marketing & Operations at Showcase Education
April 1, 2025 - Present
An event-based seminar marketing platform for financial professionals to expand their client base, with education being the first interaction. Utilizing digital ad marketing practices to both create a trusted educational resource and a seminar marketing opportunity. Event marketing. Developing a content strategy to support retirement education topics highlighted in seminars. Ad management. Consulting financial professionals on best marketing practices to support seminars
Content Manager & SEO Specialist at TelliHealth, formerly AccuHealth
July 1, 2024 - Present
The client had a brand-new website that was posed to be an industry resource and required content to support that ideal. Over 100,000 words were written and posted in the form of over 40 pieces of long-form blog content. Developing and executing a content strategy that focused on supporting health systems, multi-specialty practices, small clinics, and more. Finding new and creative ways to support the sales and account management teams with content that supported their roles. Sourcing educational video content from interviews with SMEs that then trickled down into other forms of content.
Website Development at Okeechobee Air Conditioning
April 1, 2024 - July 1, 2024
The client had an outdated website and had contracted a design firm. After completion and implementation of the website their traffic has doubled YOY. SEO strategy development along with research and content development. Implementation of a booking system into the website that was easily sustained by the internal team. Traffic through each time of year (summer being their busiest) has doubled and sustained growth with every year that passes
Marketing Consultant at Skin Cancer & Cosmetic Dermatology Centers
April 1, 2024 - Present
Develops and executes strategies to attract and retain patients, boost service awareness, and position the practice as a trusted expert in both medical skin care and cosmetic treatments. Collaborated with both administrators and providers to make marketing work for them. Event marketing for the aesthetics branch that had a 200% ROI. Developing a content strategy that focused on supporting incoming patients. Building and executing social media content strategy and SEO content strategy. Plan and execute website development for the rebrand of both dermatology side and aesthetics side of practice
Marketing Consultant at DKAC Inc. (Retirement Planning Services)
August 1, 2024 - Present
Assists the owner of the business in utilizing digital marketing for the growth of the business. Clean up internal and external processes to make in- and out-bound marketing initiatives easier to execute and scale for the business owner. Event marketing practices are also a part of this client’s marketing landscape. Event marketing coordination. Developing a content strategy that focused on supporting incoming clients with his unique business model. The continuous building and executing of social media content strategy and SEO content strategy. Setting up systems and processes to make business growth and scaling easier to support for small firms
Content Manager & SEO Specialist at McBeth Consulting
January 1, 2023 - March 1, 2024
The client had a brand-new website that was posed to be an industry resource and required content to support that ideal. Over 100,000 words were written and posted in the form of over 40 pieces of long-form blog content. Developing a content strategy that focused on supporting project managers. Building a SEO blog content schedule. Improved website health (According to SEMrush) by 42% using off-page SEO techniques in an effort to support complete optimization of the website
SEO Content Writer & Editor at Eddins Counseling Group
April 1, 2022 - August 1, 2023
Website content writing in the form of informational pages that are optimized and built to encourage leads. Creating targeted content from the client's perspective. Search Engine Optimization, paired with rebranding, increased organic traffic to the website by 56%. The company was able to increase its team by 40%. Creating and writing email sequences to encourage the target audience to make an appointment. Developing, writing, editing, and publishing blog content on the WordPress website. Improving website SEO on existing pages
SEO Content Writer & Editor at Eddins Counseling Group
April 1, 2017 - January 31, 2018
Website content writing in the form of informational pages that are optimized and built to encourage leads. Creating targeted content from the client's perspective. SEO, rebranding, increased organic traffic by 56%. The company increased its team size. Creating and writing email sequences to encourage the target audience to make an appointment. Developing, writing, editing, and publishing blog content on the WordPress site. Improving website SEO on existing pages
Marketing Assistant at Solar Electric Power Company
January 1, 2016 - March 31, 2017
Writing marketing content including ad content, cold emails, responses, scripts, and social media posts. Creating content with the perspective of multiple stakeholders in mind to understand the target audience. Editing marketing content for traditional marketing uses, including billboards, telephone book ads, and more. Copywriting website content to encourage lead generation. Uploading content to their Hubspot website

Education

Associate in Science at University of Southern Maine / Indian River State College
January 11, 2030 - December 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Professional Services, Education, Media & Entertainment, Other