Fractional CMO & Marketing Strategy Consultant at Nadia Khan Marketing Consultancy

Principal and Founder of a marketing consultancy specializing in Fractional CMO services, marketing team leadership, brand strategy, and agency growth advisory. Consulting for ad agencies and corporations, driving strategic client leadership, department restructuring and team performance. Expertise in aligning marketing strategies with business goals to drive growth, profitability, and client satisfaction. Flexible consulting model tailored to each client’s needs. Provided executive marketing advisory services, bridging leadership gaps and driving operational alignment for high-growth companies. Partnered with ad agency and consumer brands to restructure marketing departments, optimize client delivery, and drive measurable growth. Advised a small business on marketing strategy to drive employee recruitment and customer acquisition, achieving full staffing within one month and driving customer growth through referral programs, employee-led social content, special offers, and loyalty i

Sabbatical at Personal Sabbatical

Transformative travel experiences and personal growth that sparked creativity, deepened cultural understanding, and re-fueled a passion for creating people-centered experiences.

Region Vice President Marketing & Communications at Intermountain Health

Led best-practice marketing and communications strategies for the Desert Region (Nevada and SW Utah) with 90 clinics and three hospitals, representing over $2B in revenue. Served as a subject matter expert with voting rights on the Region Executive Team and contributed to the Division Marketing & Communications Leadership Team. Directed a cross-functional team to transform the consumer journey, driving engagement, patient experiences, and revenue growth. Optimized headcount and resources during a merger integration, maintaining business continuity while increasing operational efficiency. Spearheaded omnichannel campaigns targeting Annual Enrollment Period audiences, achieving 2.5% growth in patient acquisition. Developed ROI-driven strategies to align marketing with organizational revenue goals.

Vice President Brand Marketing, Luxury Portfolio at MGM Resorts International

Led best practice marketing strategies and execution across corporate marketing for MGM Grand Las Vegas and The Signature, Mandalay Bay Resort & Casino, and Delano Las Vegas. Mobilized and directed multiple stakeholders across several business divisions to create branding buy-in and alignment. Defined and outlined culture architecture related to individual properties and corporate brand for consistent employee messaging. Budget: $47M; EBITDA: $700M; Revenue: $8.2B. Developed and implemented a new Marketing Operating Model post-structure, increasing efficiency and speed to market. Coordinated brand development of the South Strip Tailgate experience for Las Vegas’ NFL team, rebranding the Mandalay Bay campus, and monetizing the brand. Directed development of Rules of Engagement for MGM’s Lion symbol, ensuring proper representation and revenue streams.

Vice President Brand Strategy at Mandalay Bay Resort & Casino and Delano Las Vegas

Developed annual property marketing strategy complementing portfolio marketing direction. Advised the Executive Committee and Property President on Marketing and Brand matters, serving as the point of contact for the Chief Experience Officer and participating in annual property strategic planning initiatives. Guided on-property brand campaign development via multiple agencies with final creative decision rights. Managed/communicated Property Master Planning with an assessment of Capex requirements. Ten direct reports. Budget $22M. EBITDA $300M. Net Revenue $965M. Led integrated marketing campaigns, delivering 400% revenue uplift. Mentored and developed a team of 10 marketing professionals, fostering a collaborative and high-performance culture.

Executive Director of Marketing at Mandalay Bay Resort & Casino and Delano Las Vegas

Nurtured and guided Mandalay Bay and Delano Brand Voice(s) and messaging (brand, educational, offer-media). Collaborated with Partnership Marketing on sponsorship ideation and events; worked with property operations to execute for maximum ROI and enhanced guest experience. Oversaw Marketing research and applied insights. Directed and supervised paid Media agency planning and execution. Generated actionable insights and executed tactics from website and offer stats, paid media, email offer performance, loyalty programs, and Brand Health metrics. Seven direct reports. Budget $25M. EBITDA $300M. Net Revenue $965M. Led room remodel repositioning efforts to increase ADR by $15/room per night. Created revenue streams and cost reduction opportunities supporting company-wide continuous improvement, offsetting partner expenses, and adding reliable revenue streams for Group Sales, resulting in 400% ROI. Developed and implemented department restructure (hiring, SOPs, and training).

Account Director at SK+G Advertising

Promoted to progressively responsible positions managing larger clients. Oversaw an integrated portfolio with budgets ranging from $2M-$10M per client and total agency revenue around $200M. Played a critical role in new business development, delivering successful RFP responses and pitch presentations. Increased client retention through proactive relationship management and value-driven solutions.

Account Management at HALL Communications

Managed large-scale accounts for nonprofit and academic institutions, including strategy development, budgets, and timelines for clients such as Las Vegas Art Museum, Las Vegas Philharmonic, and University of Nevada Las Vegas.

Transformative travel experiences and personal growth that sparked creativity, deepened cultural understanding, and re-fueled a passion for creating people-centered experiences.