Created and managed digital content for websites and social platforms; conducted trend research and reporting to inform content and merchandising decisions; supported influencer campaigns and vendor communications.

Beauty & Fashion Content Creator at Self-employed (Freelance)

January 1, 2019 - Present

Produced and edited social-first videos across TikTok, Instagram, YouTube, and Pinterest; grew audiences to 28M+ views on TikTok; expanded account from 5K to 107K followers within months; wrote concise, shareable captions and headlines; identified trending, newsworthy moments and created platform-native content optimized for engagement.

Beauty & Fashion Content Creator at Freelance

January 1, 2019 - Present

Wrote, scripted, filmed, and edited social-first video content across TikTok, YouTube, Instagram, and Facebook; built and engaged audiences, achieving 28M+ views on TikTok and growing followers from 5K to 107K in a few months; proficient in platform-native production, concise copy, and identifying viral moments to drive engagement with diverse audiences.

Salon Manager / Marketing Specialist at Rose Belle Dame Hair Salon

January 1, 2018 - Present

Produced and edited social-first videos and graphics driving 460K+ TikTok views and increased platform engagement; managed content strategy across TikTok, Instagram, Google Analytics, Facebook; partnered with local influencers and news reporters to expand audience reach.

Salon Manager/ Marketing Specialist at Rose Belle Dame Hair Salon

January 1, 2018 - Present

Led marketing operations and content creation, managed social media and branding to attract clients and maintain a cohesive brand voice across channels (Suitland, MD).