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Hello! I'm Zaira Zafni, an energetic and customer-focused retail professional and freelance designer with 7+ years of experience across fashion, merchandising, and visual communications. I deliver high-impact customer experiences, drive sales, and manage creative visual projects with a collaborative mindset. I’m known for my strong work ethic, keen eye for design, and ability to work well both independently and as part of a team across fast-paced retail and digital campaigns.…Hello! I'm Zaira Zafni, an energetic and customer-focused retail professional and freelance designer with 7+ years of experience across fashion, merchandising, and visual communications. I deliver high-impact customer experiences, drive sales, and manage creative visual projects with a collaborative mindset. I’m known for my strong work ethic, keen eye for design, and ability to work well both independently and as part of a team across fast-paced retail and digital campaigns.

Zaira Zafni

Graphic Designer, Brand Designer, Designer

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Hello! I'm Zaira Zafni, an energetic and customer-focused retail professional and freelance designer with 7+ years of experience across fashion, merchandising, and visual communications. I deliver high-impact customer experiences, drive sales, and manage creative visual projects with a collaborative mindset. I’m known for my strong work ethic, keen eye for design, and ability to work well both independently and as part of a team across fast-paced retail and digital campaigns.…Hello! I'm Zaira Zafni, an energetic and customer-focused retail professional and freelance designer with 7+ years of experience across fashion, merchandising, and visual communications. I deliver high-impact customer experiences, drive sales, and manage creative visual projects with a collaborative mindset. I’m known for my strong work ethic, keen eye for design, and ability to work well both independently and as part of a team across fast-paced retail and digital campaigns.

Available to hire

Hello! I’m Zaira Zafni, an energetic and customer-focused retail professional and freelance designer with 7+ years of experience across fashion, merchandising, and visual communications. I deliver high-impact customer experiences, drive sales, and manage creative visual projects with a collaborative mindset.

I’m known for my strong work ethic, keen eye for design, and ability to work well both independently and as part of a team across fast-paced retail and digital campaigns.

Skills

Brand Identity

Social Media Design

Web Design

Experience Level

Brand Identity

Intermediate

Social Media Design

Intermediate

Web Design

Intermediate

Language

English

Advanced

Work Experience

Sales Assistant & Visual Merchandiser at Lovisa

September 1, 2022 - Present

Delivered tailored style advice and outstanding customer service; consistently met and exceeded sales targets; recognized weekly for top add-on sales performance; conducted visual merchandising and maintained presentation standards; operated POS systems, handled transactions, and managed stock takes; promoted across multiple stores due to high performance and reliability.

Visual Merchandising Manager at MINISO

November 1, 2020 - Present

Developed brand visuals, logos, and layouts for social media and marketing; produced promotional materials and packaging designs; managed creative direction for social campaigns and product launches; supported store teams by implementing visual directives across locations.

Freelance Graphic Designer

January 1, 2023 - Present

Constantly traveling to implement visual directives, coach store teams on presentation excellence, and design captivating displays for IP-driven products. Translates brand vision into eye-catching store environments that drive customer engagement and maximize sales.

Warehouse Assistant (Christmas Casual) at Koko Black

October 1, 2024 - December 1, 2024

Picked, packed, and processed orders for dispatch with speed and accuracy; managed Shopify system for order tracking and stock management; supported high-volume, fast-paced operations during peak season.