Digital marketing and social media specialist with experience managing Meta Ads (Facebook/Instagram) and optimizing campaigns using analytics tools to drive engagement, traffic, and conversions. Skilled in creating engaging content with Canva & Adobe, building KOL/brand partnerships, and supporting sales growth through live-stream and audience engagement strategies. Background in communications and public relations, with strong media monitoring, reporting, and consistent messaging across channels. Proficient in end-to-end campaign support including content planning, performance analysis, and collaboration with creative teams to deliver brand promotion across platforms.…

Zenobia Putri

Digital marketing and social media specialist with experience managing Meta Ads (Facebook/Instagram) and optimizing campaigns using analytics tools to drive engagement, traffic, and conversions. Skilled in creating engaging content with Canva & Adobe, building KOL/brand partnerships, and supporting sales growth through live-stream and audience engagement strategies. Background in communications and public relations, with strong media monitoring, reporting, and consistent messaging across channels. Proficient in end-to-end campaign support including content planning, performance analysis, and collaboration with creative teams to deliver brand promotion across platforms.…

Available to hire

Digital marketing and social media specialist with experience managing Meta Ads (Facebook/Instagram) and optimizing campaigns using analytics tools to drive engagement, traffic, and conversions. Skilled in creating engaging content with Canva & Adobe, building KOL/brand partnerships, and supporting sales growth through live-stream and audience engagement strategies.

Background in communications and public relations, with strong media monitoring, reporting, and consistent messaging across channels. Proficient in end-to-end campaign support including content planning, performance analysis, and collaboration with creative teams to deliver brand promotion across platforms.

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Language

English
Fluent
German
Beginner

Work Experience

Head Office Manager and Digital Marketing Manager at Time Hara main Wisa ta (Jakarta, Indonesia)
December 1, 2024 - October 1, 2025
Supervised and guided staff to ensure optimal performance and professional development. Monitored live sessions, analyzed performance metrics, and prepared comprehensive sales and marketing reports to improve future campaigns. Increased company sales by 67% through effective live-stream marketing strategies and improved audience engagement.
Host Live Stream and Finance Purchasing (Digital Marketing, Social Media Specialist and KOL) at Young Hungry Free – Singapore (remote)
July 1, 2022 - October 1, 2024
Developed, managed, and optimized Meta Ads campaigns (Facebook & Instagram) to drive engagement, traffic, and sales. Used insights from Meta Business Suite and Google Analytics to refine strategies for maximum ROI. Collaborated with creative/marketing teams to execute trend-driven campaigns, created engaging social media content using Canva & Adobe, analyzed trends, and designed content. Built strong relationships with the brand and KOL partners to increase brand loyalty across social platforms. Supported purchasing related activities for live streaming and finance workflows.
Head Of Student Member Division at Time Haramain Wisata
July 1, 2022 - October 1, 2024
Led the student member division, organized events and webinars, developed skills programs, and collaborated with marketing to promote tourism offerings; built partnerships with brands and KOLs to boost engagement.
Vice of Member Support and Development at Mercubuana English Club
January 1, 2022 - November 1, 2023
Monitored media coverage and public perception of the organization, providing timely reports and analysis for management. Collaborated with internal teams to ensure consistent messaging across communication channels including social media, website, and publications. Developed and executed strategic public relations plans to promote organizational goals, initiatives, and achievements.
Vice President of Member Support & Development at Mercu Buana English Club
January 1, 2022 - November 30, 2023
Oversee member support and development, coordinate events, and drive engagement among club members; collaborated with leadership to deliver programs and improve member experience.
Digital Marketing & Social Media Specialist at Hi GoodLive
December 1, 2020 - January 1, 2022
Led digital marketing and social media campaigns; created content using Canva & Adobe; managed e-commerce ads on Meta, Facebook, Google, and TikTok; edited videos; developed, managed, and optimized Meta Ads campaigns to drive engagement, traffic, and sales; collaborated with creative and marketing teams to execute innovative campaigns.
Chief of Student Member Division (WIS) at Worldwide International Students (WIS) – Paris, France
July 1, 2019 - May 1, 2024
Led and supported student division activities, participated as a webinar moderator, and represented the organization in public speaking and promotional events. Moderated webinars on social media and personal branding topics and contributed to knowledge-sharing initiatives focused on English proficiency and Gen Z social connection.
English Language Table Top / Representative at ASEAN Tourism Table Top (Indonesia representative)
January 1, 2017 - January 1, 2017
Represented Indonesia as a speaker/participant in ASEAN Tourism Table Top activities.

Education

Bachelor of Arts in Public Relations & Communications at Mercu Buana University
January 11, 2030 - December 21, 2025
Bachelor's Degree (Public Relations and Communication) at Mercubuana University
September 20, 2020 - February 1, 2024
Vocational School (Digital Marketing & Social Media) at DIGITAL MARKETIN G & SOCIAL MEDIA SPECIALIST (institution not specified)
December 1, 2020 - January 1, 2022

Qualifications

Duolingo English Test
January 11, 2030 - December 21, 2025
English Test Certificate (Duolingo)
January 1, 2020 - August 17, 2026
English First Academy Certificate B2.2
January 1, 2020 - August 17, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education, Retail