Reni Marlina
I’m a results-driven Social Media Marketing and Community Manager with four years of experience in the fintech industry.
About
I’m a results-driven Social Media Marketing and Community Manager with four years of experience in the fintech industry. I specialize in developing and executing impactful social media strategies, optimizing paid campaigns, and leading cross-functional teams to hit KPI targets.
I’ve built strong leadership in content creation, community engagement, and brand presence across multiple platforms. I love turning data-driven insights into creative, people-focused campaigns and collaborating with influencers and internal teams to grow healthier online communities.
- 7 years' experience
- Joined December 2025
Skills· 2
Languages
- EnglishAdvanced
- MalayIntermediate
Industry experience
- Software & Internet
- Financial Services
- Media & Entertainment
- Education
- Professional Services
Work experience· 8 roles
Actively engage with community members, respond to inquiries, facilitate discussions, and maintain a positive, inclusive environment. Develop and curate engaging content including announcements, events, polls, and educational materials to keep the community informed. Monitor interactions to enforce guidelines and manage conflicts professionally. Gather feedback and report insights to improve products/services and the overall community experience. Organize and promote community events, webinars, Q&As, and game nights to strengthen engagement. Translate internal materials into Bahasa Indonesia. Collaborate with an agency to develop monthly content ideas for social media. Manage paid channels (Meta Ads) to boost brand awareness and engagement. Moderate live events across social channels. Align content and branding across all accounts, and lead a team of designers and copywriters to ensure cohesive delivery. Work closely with the internal SMM community to share insights and align strategie
Created and executed high-impact social media campaigns, including Meta ads, achieving measurable increases in business and social metrics aligned with key objectives. Managed and coordinated content calendars for social media accounts to ensure seamless alignment with cross-functional marketing initiatives (on 100% schedule adherence). Participated in comprehensive reporting, goal setting, and benchmarking processes to drive continuous improvement. Led content across multiple platforms (Twitter, YouTube, etc.), ensuring consistent messaging and brand voice across all accounts. Conducted performance analyses to optimize strategies and boost engagement. Used tools such as LiveDune, Brandwatch, and Rival IQ to track analytics and brand mentions while improving response times. Implemented trend-watching and market research to identify content opportunities and strengthen audience relevance. Oversaw reactive content and UGC, driving community-driven content. Led a team of designers and cop
Created and executed high-impact social media ad campaigns, including Meta ads, achieving increases in both social and business metrics aligned with key goals. Managed and prepared content calendars for social media accounts, ensuring alignment with cross-functional marketing initiatives and meeting deadlines (100% on time). Participated in comprehensive reporting, goal setting, and benchmarking. Oversaw cross-platform content (Twitter, YouTube, etc.), driving consistent messaging and brand voice across all accounts. Conducted performance analyses to optimize strategies and improve engagement. Utilized social media management tools to monitor analytics and brand mentions, track engagement, and improve response times. Developed trend-watching and market research to identify content opportunities and increase relevance. Managed reactive content and user-generated content, boosting community-led engagement. Led a team of designers and copywriters to ensure cohesive branding and content de
Education
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