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I’m a results-driven Social Media Marketing and Community Manager with four years of experience in the fintech industry. I specialize in developing and executing impactful social media strategies, optimizing paid campaigns, and leading cross-functional teams to hit KPI targets. I’ve built strong leadership in content creation, community engagement, and brand presence across multiple platforms. I love turning data-driven insights into creative, people-focused campaigns and collaborating with influencers and internal teams to grow healthier online communities.…I’m a results-driven Social Media Marketing and Community Manager with four years of experience in the fintech industry. I specialize in developing and executing impactful social media strategies, optimizing paid campaigns, and leading cross-functional teams to hit KPI targets. I’ve built strong leadership in content creation, community engagement, and brand presence across multiple platforms. I love turning data-driven insights into creative, people-focused campaigns and collaborating with influencers and internal teams to grow healthier online communities.

Reni Marlina

Community Manager, Social Media Manager, Content Creator, +2

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I’m a results-driven Social Media Marketing and Community Manager with four years of experience in the fintech industry. I specialize in developing and executing impactful social media strategies, optimizing paid campaigns, and leading cross-functional teams to hit KPI targets. I’ve built strong leadership in content creation, community engagement, and brand presence across multiple platforms. I love turning data-driven insights into creative, people-focused campaigns and collaborating with influencers and internal teams to grow healthier online communities.…I’m a results-driven Social Media Marketing and Community Manager with four years of experience in the fintech industry. I specialize in developing and executing impactful social media strategies, optimizing paid campaigns, and leading cross-functional teams to hit KPI targets. I’ve built strong leadership in content creation, community engagement, and brand presence across multiple platforms. I love turning data-driven insights into creative, people-focused campaigns and collaborating with influencers and internal teams to grow healthier online communities.

Available to hire

I’m a results-driven Social Media Marketing and Community Manager with four years of experience in the fintech industry. I specialize in developing and executing impactful social media strategies, optimizing paid campaigns, and leading cross-functional teams to hit KPI targets.

I’ve built strong leadership in content creation, community engagement, and brand presence across multiple platforms. I love turning data-driven insights into creative, people-focused campaigns and collaborating with influencers and internal teams to grow healthier online communities.

Skills

Leadership

Copywriting

Experience Level

Leadership

Expert

Copywriting

Expert

Language

English

Advanced

Malay

Intermediate

Work Experience

Community Manager at FxPro Markets Ltd

June 1, 2025 - Present

Actively engage with community members, respond to inquiries, facilitate discussions, and maintain a positive, inclusive environment. Develop and curate engaging content including announcements, events, polls, and educational materials to keep the community informed. Monitor interactions to enforce guidelines and manage conflicts professionally. Gather feedback and report insights to improve products/services and the overall community experience. Organize and promote community events, webinars, Q&As, and game nights to strengthen engagement. Translate internal materials into Bahasa Indonesia. Collaborate with an agency to develop monthly content ideas for social media. Manage paid channels (Meta Ads) to boost brand awareness and engagement. Moderate live events across social channels. Align content and branding across all accounts, and lead a team of designers and copywriters to ensure cohesive delivery. Work closely with the internal SMM community to share insights and align strategie

SMM Manager at Open2Assist

April 1, 2024 - June 1, 2025

Created and executed high-impact social media campaigns, including Meta ads, achieving measurable increases in business and social metrics aligned with key objectives. Managed and coordinated content calendars for social media accounts to ensure seamless alignment with cross-functional marketing initiatives (on 100% schedule adherence). Participated in comprehensive reporting, goal setting, and benchmarking processes to drive continuous improvement. Led content across multiple platforms (Twitter, YouTube, etc.), ensuring consistent messaging and brand voice across all accounts. Conducted performance analyses to optimize strategies and boost engagement. Used tools such as LiveDune, Brandwatch, and Rival IQ to track analytics and brand mentions while improving response times. Implemented trend-watching and market research to identify content opportunities and strengthen audience relevance. Oversaw reactive content and UGC, driving community-driven content. Led a team of designers and cop

SMM Manager at PT. Equdero Layanan Indonesia

October 1, 2023 - March 1, 2024

Created and executed high-impact social media ad campaigns, including Meta ads, achieving increases in both social and business metrics aligned with key goals. Managed and prepared content calendars for social media accounts, ensuring alignment with cross-functional marketing initiatives and meeting deadlines (100% on time). Participated in comprehensive reporting, goal setting, and benchmarking. Oversaw cross-platform content (Twitter, YouTube, etc.), driving consistent messaging and brand voice across all accounts. Conducted performance analyses to optimize strategies and improve engagement. Utilized social media management tools to monitor analytics and brand mentions, track engagement, and improve response times. Developed trend-watching and market research to identify content opportunities and increase relevance. Managed reactive content and user-generated content, boosting community-led engagement. Led a team of designers and copywriters to ensure cohesive branding and content de

Community Manager at PT. Equdero Layanan Indonesia

November 1, 2021 - Present

Proficiently oversee and communicate with online communities across social media platforms, adhering to tone and strategy frameworks. Efficiently handle and resolve customer inquiries and issues arising from various social media channels associated with the product. Dedicate efforts to enhance the company’s reputation on social networks. Actively collaborate with other departments and the ID SMM team on various social media initiatives, such as contests and live streams. Proactively monitor and engage with customers' content across diverse social media platforms. Ensure timely responses to mentions of the company’s brand to uphold a positive online image. Achieved outstanding performance over a six-month period (June–November 2022).

Radio Announcer at Indra Raya Radio

August 1, 2019 - November 1, 2021

Worked on five different radio programs, engaging with listeners via telephone calls, personal comments, and social media messages for music requests and other interests. Voice-over performer (recorded 30+ spots for commercials and PSAs). Hosted on-air talk show with guests (community and partner client).

Digital Marketing Intern at Timku.id

September 1, 2021 - November 1, 2021

Learned SEO basics, created a WordPress blog, explored Facebook Ads and Google Ads, and gained exposure to social media marketing fundamentals. Built and grew Instagram accounts for business, applying strategies and social media tools to drive growth.

English Tutor at Nucleo English Course, Tanju ng Raja

February 1, 2019 - December 1, 2019

Tutored students from different grades to improve English skills through written and interactive activities. Assisted senior high school students with English exam preparation for university and national assessments. Contributed to marketing planning as an assistant marketing manager and supported upcoming marketing strategies.

Internship English Teacher at Senior High School No. 1 Tanju ng Raja

October 1, 2019 - November 1, 2019

Created appropriate lesson plans for 1st-grade science classes aligned with the current curriculum and learning objectives. Taught English using multimedia tools (Ms. PowerPoint, Kahoot, and other media) to provide fun and active learning activities, receiving positive feedback from students. Communicated effectively with students and teachers through face-to-face classes and WhatsApp chat, accepting critique and suggestions for improvements. Developed questions and assessment tasks for mid-term tests, daily assessments, and semester exams.