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I partner with ambitious founders and SMEs to turn complex business goals into clear, scalable visual identity systems. My focus is Strategic Clarity—so your brand looks like a market leader even before you say a word. I build scalable brand identity systems (logo, typography, color, and usage rules), help with strategic rebranding, and ensure digital consistency across web, mobile, and social. From real client work to mentoring designers for freelance readiness, I translate brand values into practical, repeatable design rules.…I partner with ambitious founders and SMEs to turn complex business goals into clear, scalable visual identity systems. My focus is Strategic Clarity—so your brand looks like a market leader even before you say a word. I build scalable brand identity systems (logo, typography, color, and usage rules), help with strategic rebranding, and ensure digital consistency across web, mobile, and social. From real client work to mentoring designers for freelance readiness, I translate brand values into practical, repeatable design rules.

Hanif Zahidin

Brand Designer, Brand Strategist, Graphic Designer, +3

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I partner with ambitious founders and SMEs to turn complex business goals into clear, scalable visual identity systems. My focus is Strategic Clarity—so your brand looks like a market leader even before you say a word. I build scalable brand identity systems (logo, typography, color, and usage rules), help with strategic rebranding, and ensure digital consistency across web, mobile, and social. From real client work to mentoring designers for freelance readiness, I translate brand values into practical, repeatable design rules.…I partner with ambitious founders and SMEs to turn complex business goals into clear, scalable visual identity systems. My focus is Strategic Clarity—so your brand looks like a market leader even before you say a word. I build scalable brand identity systems (logo, typography, color, and usage rules), help with strategic rebranding, and ensure digital consistency across web, mobile, and social. From real client work to mentoring designers for freelance readiness, I translate brand values into practical, repeatable design rules.

Available to hire

I partner with ambitious founders and SMEs to turn complex business goals into clear, scalable visual identity systems. My focus is Strategic Clarity—so your brand looks like a market leader even before you say a word.

I build scalable brand identity systems (logo, typography, color, and usage rules), help with strategic rebranding, and ensure digital consistency across web, mobile, and social. From real client work to mentoring designers for freelance readiness, I translate brand values into practical, repeatable design rules.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Project Manager

January 1, 2025 - February 1, 2025

Temporarily handled project management responsibilities for a short period.

Logo & Brand Identity Design Mentor at Remote Worker Indonesia

July 1, 2024 - June 1, 2025

Mentored aspiring graphic designers to become job-ready logo and brand identity designers for real client work (not only portfolio practice). Guided mentees to make confident, strategic design decisions grounded in strategy rather than personal taste. Reviewed and refined student work with industry-level standards and feedback, bridging design theory with real client expectations, and preparing designers for freelance/remote work with international clients.

Brand Identity Designer at Young Founder Indonesia

January 1, 2024 - April 1, 2024

Worked beyond visual design to define how the brand looks, speaks, and positions itself across touchpoints. Developed the core brand identity (logo, visual system, usage guidelines), defined brand positioning, tone of voice, and messaging pillars, and aligned messaging across website, social media, and internal communications. Translated abstract brand values into practical, repeatable rules and ensured consistency between visual identity and written messaging.

Graphic Designer at PT Meraki Lestari (Arteefak)

May 1, 2023 - November 1, 2023

In-house designer supporting the company’s core business brand, Arteefak, strengthening visual identity and brand consistency across internal and external touchpoints. Contributed to the Arteefak brand redesign by developing a logo redesign and translating it into usable day-to-day assets. Designed stationery, business cards, catalogues, marketing materials, social media visuals, and stickers for freight/logistics and supporting documents, ensuring consistent application across print and digital materials.

Graphic design + Photographer at Saturated Works

March 1, 2022 - November 1, 2022

Handled both execution and production flow for content production. Produced photo and video content for social media, coordinated on-site content capture (including shooting, coordination, and lighting), managed post-production (editing, selection, final output), maintained visual consistency before publishing, and supported efficient and reliable content workflows under platform requirements and production constraints.

Content Creator & Graphic Designer at PT. Delifru Utama

May 1, 2021 - August 1, 2021

Supported day-to-day visual and content needs for a product-based business as part of an in-house design team. Designed business cards and printed marketing materials, assisted in packaging design and print preparation, and produced product photography and videography for social media. Ensured visual consistency across physical and digital touchpoints and collaborated with the team to execute production needs efficiently.

Brand Identity Designer at Upwork

May 1, 2020 - Present

Provided brand identity design services for small and medium-sized businesses, assisting them to formulate targeted market strategies and implement them through impactful visual branding. Collaborated with diverse international teams remotely to deliver consistent, high-quality results for clients. Focused on creating scalable visual identity systems and ensuring brand clarity across key touchpoints.

Social Media Manager at RAYMOO

March 1, 2020 - May 1, 2020

Built a small business during the early COVID period selling affordable skincare that was repackaged. Designed the company logo and collateral such as packaging box and stickers. Planned social media content to generate leads.

Freelance Graphic Designer at Fiverr

January 1, 2019 - February 1, 2020

Sold minimal logo design services for various companies. Gained practical experience in selling design services and handling customer service, including producing marketing-oriented design outputs tied to sales needs.