I'm a freelance copywriter, content creator and marketing professional with over 9 years' experience across fashion, retail, and charity sectors. I specialise in SEO-led copywriting, influencer marketing, content strategy and campaign management, and I love growing audiences, driving sales and delivering meaningful brand exposure across digital platforms.…

Lauren Cokguler

I'm a freelance copywriter, content creator and marketing professional with over 9 years' experience across fashion, retail, and charity sectors. I specialise in SEO-led copywriting, influencer marketing, content strategy and campaign management, and I love growing audiences, driving sales and delivering meaningful brand exposure across digital platforms.…

Available to hire

I’m a freelance copywriter, content creator and marketing professional with over 9 years’ experience across fashion, retail, and charity sectors.

I specialise in SEO-led copywriting, influencer marketing, content strategy and campaign management, and I love growing audiences, driving sales and delivering meaningful brand exposure across digital platforms.

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Work Experience

Marketing & Influencer Manager at Northern Fashion Week
March 1, 2022 - August 1, 2022
Built an influencer community from scratch for a brand-new fashion event; planned and created SEO-friendly content including articles and social posts; managed influencer outreach and brand partnerships; worked B2B with brands including LG, The Alan Hotel, and The Secret Spa; planned and delivered influencer events while managing associated budgets.
Influencer and Content Manager at Rock On Ruby
April 1, 2017 - May 1, 2019
Led daily influencer outreach and relationship management; developed and executed influencer strategy aligned with brand growth; planned and managed influencer events and budgets; wrote SEO-optimised product descriptions, website copy, emails, and blog content; produced twice-weekly blog posts; curated Instagram content.
Content Creator at Fashion Panic
May 1, 2014 - Present
Created fashion, lifestyle, video, and photographic content; built long-term relationships with influencers and brands (Topshop, Whistles, ASOS, Flatted, Marks & Spencer); gained first-hand insight into both brand and influencer perspectives.
Copywriter at Sassi Holford
October 1, 2021 - September 1, 2023
Wrote SEO-optimised product descriptions, website copy, emails, and blog content; produced twice-weekly blog posts; adapted tone and style to brand guidelines and target audiences; worked to strict briefs and word counts.

Education

BA (Hons) Early Childhood Studies at Liverpool John Moores University
January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Non-Profit Organization, Professional Services, Other
    uniE621 Portfolio
    A curated portfolio showcasing my copywriting and social media design work over the years.…