Hi, I'm Nicola Lazzari, a Senior Creative Technologist specializing in high-conversion landing pages and lead-generation funnels for service-based businesses. I blend UX/UI, CRO, analytics, and frontend development (HTML, CSS, JavaScript) to create fast, SEO-friendly pages that engage users and generate qualified leads. I thrive in remote, asynchronous teams and consistently partner with marketing, CRO, and analytics to run data-driven experiments, refine CTAs and layouts, and improve performance. I own projects end-to-end—from design through development, testing, launch, and iteration—and I’m passionate about turning complex requirements into scalable digital experiences.…

Nicola Lazzari

Hi, I'm Nicola Lazzari, a Senior Creative Technologist specializing in high-conversion landing pages and lead-generation funnels for service-based businesses. I blend UX/UI, CRO, analytics, and frontend development (HTML, CSS, JavaScript) to create fast, SEO-friendly pages that engage users and generate qualified leads. I thrive in remote, asynchronous teams and consistently partner with marketing, CRO, and analytics to run data-driven experiments, refine CTAs and layouts, and improve performance. I own projects end-to-end—from design through development, testing, launch, and iteration—and I’m passionate about turning complex requirements into scalable digital experiences.…

Available to hire

Hi, I’m Nicola Lazzari, a Senior Creative Technologist specializing in high-conversion landing pages and lead-generation funnels for service-based businesses. I blend UX/UI, CRO, analytics, and frontend development (HTML, CSS, JavaScript) to create fast, SEO-friendly pages that engage users and generate qualified leads.

I thrive in remote, asynchronous teams and consistently partner with marketing, CRO, and analytics to run data-driven experiments, refine CTAs and layouts, and improve performance. I own projects end-to-end—from design through development, testing, launch, and iteration—and I’m passionate about turning complex requirements into scalable digital experiences.

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Skills

Experience Level

AI Chatbot
Expert
AI Data Labelling
Expert
UI
Expert
CSS
Expert
Python
Expert
JScript
Expert
React JS
Expert
Node.js
Expert
Branding
Expert
Web Design
Expert
GA4
Expert
JavaScript
Expert
HTML5
Expert
Figma
Expert
Adobe Photoshop
Expert
jQuery
Intermediate
SEO Copywriting
Intermediate
Copywriting
Intermediate
Bootstrap
Intermediate
WordPress
Intermediate
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Language

English
Fluent
Italian
Fluent

Work Experience

AI Consultant (Contract) at Pablo
May 1, 2025 - May 31, 2025
Delivered an AI-driven web process automation, replacing manual workflows with a custom GPT-based solution
AI Consultant at Pablo London
January 1, 2025 - Present
Advised on the design of an AI-driven web automation system to replace manual operational workflows, defining architectural options, decision criteria, and implementation approaches for internal teams. Provided guidance on end-to-end system logic, AI decision points, and integration strategy, helping teams understand how to structure the solution and integrate it.
AI Consultant at Various Companies
January 1, 2023 - Present
Supported marketing and product teams in improving digital funnels and experimentation strategies. Worked within existing MarTech ecosystems, ensuring changes were measurable and conversion-focused.
AI consultant (Contract) at Various IT (NY, Austin, London, Barcelona)
January 1, 2023 - December 22, 2025
I designed and delivered AI-driven web solutions and process automations using GPT-based architectures, focusing on replacing manual workflows with scalable, AI-assisted systems. Each solution was validated through structured experimentation, ensuring that both AI features and UX changes delivered measurable impact. I planned and executed A/B tests and experimentation frameworks to assess performance, conversion, and engagement, integrating AI solutions directly into existing products and funnels. Alongside the hands-on implementation, I advised teams on experimentation strategy, success metrics, and statistical validity, ensuring that AI initiatives were grounded in reliable data and clear business outcomes.
Senior Creative Technologist | AI Specialist at MVF Global (London)
January 15, 2011 - December 22, 2025
I’ve led and contributed to CRO initiatives across high-traffic consumer and B2B brands, working hands-on with experimentation to drive measurable improvements in conversion, performance, and overall user experience. My work often involves designing and scaling front-end architectures using modern JavaScript frameworks and design systems, while also modernising legacy codebases to improve maintainability and speed up development. Alongside this, I’ve delivered AI-driven tools and internal solutions focused on personalisation and operational efficiency, helping teams automate processes and make better, faster decisions. I regularly act as a technical bridge between CRO, UX, product, and engineering teams, translating business goals into robust technical solutions and ensuring experiments are built and measured correctly.
Senior Creative Technologist at MVF Global
January 1, 2011 - Present
Designed and developed conversion-focused landing pages and lead-generation experiences across multiple high-traffic brands. Optimised page layouts, CTAs, and form flows to improve lead quality and conversion rates. Implemented A/B tests and CRO experiments, analysing performance metrics to iterate and improve results. Collaborated closely with marketing, CRO, UX, and analytics teams to align landing pages with business goals. Ensured landing pages were fast, SEO-friendly, mobile-optimised, and scalable. Provided post-launch support, refinements, and ongoing optimisation based on live performance data.
Freelance Web Developer & Designer at Self-employed (Lucca, Italy)
January 1, 2002 - December 31, 2011
Built and delivered custom web solutions with strong focus on usability, performance, and conversion-oriented design.

Education

M.Sc. in Computer Science – University of Milan at Politecnico (MI)
January 1, 2010 - December 10, 2011
Focus on Human-Computer Interaction
B.Sc. in Architecture at University of Florence
November 1, 1992 - June 10, 1998
Undergraduate focus on digital design and software technologies
M.Sc. in Computer Science at University of Milan
January 11, 2030 - January 21, 2026
B.Sc. in Architecture at University of Florence
January 11, 2030 - January 21, 2026

Qualifications

Google Analytics Individual Qualification GA4
January 1, 2023 - January 21, 2026
Optimizely Platform Certification
January 1, 2018 - January 21, 2026
AI Artificial Intelligence Academy European IT Certification
January 1, 2025 - January 21, 2026

Industry Experience

Energy & Utilities, Healthcare, Software & Internet, Professional Services
    Nicola Lazzari AI

    nicolalazzari.ai

    This website is a practical showcase of my work as a Creative Technologist and AI Consultant, focused on experimentation, conversion optimisation, and AI-driven product solutions. It brings together real-world projects, case studies, and technical articles based on hands-on experience delivering production-ready solutions for high-traffic consumer and B2B products.

    You’ll find examples of how I design and implement complex front-end architectures, build and validate AI-powered tools, and run structured A/B testing frameworks to improve conversion, performance, and user experience. Much of the work explores the intersection between AI, experimentation, and modern web development — from GPT-based automations and conversational interfaces to Optimizely Edge experiments and scalable CRO patterns.

    The site is also a space where I share practical insights, technical breakdowns, and lessons learned from working closely with CRO, UX, product, and engineering teams. Everything here is grounded in real implementations, measurable results, and a strong focus on building solutions that are both technically robust and commercially effective.