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I am a performance marketer and analytics specialist with more than two years of hands-on experience helping e-commerce and SaaS brands grow through profitable paid media campaigns. I specialize in Meta Ads, Google Ads, GA4, server-side tracking, and conversion optimization, with a practical focus on improving return on ad spend and reducing customer acquisition costs.…

Nayan Chandra Nath

Performance Marketer, Digital Marketer, Marketing Analyst, +2

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I am a performance marketer and analytics specialist with more than two years of hands-on experience helping e-commerce and SaaS brands grow through profitable paid media campaigns. I specialize in Meta Ads, Google Ads, GA4, server-side tracking, and conversion optimization, with a practical focus on improving return on ad spend and reducing customer acquisition costs.…

Available to hire

I am a performance marketer and analytics specialist with more than two years of hands-on experience helping e-commerce and SaaS brands grow through profitable paid media campaigns. I specialize in Meta Ads, Google Ads, GA4, server-side tracking, and conversion optimization, with a practical focus on improving return on ad spend and reducing customer acquisition costs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Growth & Performance Marketer at Freelance

May 1, 2023 - Present

Built and optimized high-intent paid campaigns across Meta Ads and Google Ads for international e-commerce stores, maintaining average ROAS above 3.0. Implemented server-side Conversions API tracking and Google Tag Manager to resolve iOS 14+ attribution issues and improve Meta match quality scores to 8.0+. Configured GA4 e-commerce tracking for key events including View Item, Add to Cart, and Purchase. Ran ongoing creative and audience A/B tests that reduced customer acquisition costs by 15–25%. Conducted advertising account and tracking audits to identify budget waste and conversion leaks before scaling spend. Also restructured Google Shopping and Search account architectures to increase click-through rates and drive qualified traffic.