Hello! I’m Emy Hamada Abdel Bary, an entrepreneur and creative leader with over a decade of experience spanning banking, client advisory, luxury fashion, and brand development. I founded Aimée Léon and serve as its Creative Director, shaping everything from creative direction and branding to design development, styling, production, and growth, while ensuring a premium client experience. I’m a Certified Fashion Stylist & Brand Consultant from the London School of Trends. I thrive on blending corporate discipline with refined creative direction to drive growth and meaningful engagement for clients and public figures.

EMY HAMADA ABDEL BARY

Hello! I’m Emy Hamada Abdel Bary, an entrepreneur and creative leader with over a decade of experience spanning banking, client advisory, luxury fashion, and brand development. I founded Aimée Léon and serve as its Creative Director, shaping everything from creative direction and branding to design development, styling, production, and growth, while ensuring a premium client experience. I’m a Certified Fashion Stylist & Brand Consultant from the London School of Trends. I thrive on blending corporate discipline with refined creative direction to drive growth and meaningful engagement for clients and public figures.

Available to hire

Hello! I’m Emy Hamada Abdel Bary, an entrepreneur and creative leader with over a decade of experience spanning banking, client advisory, luxury fashion, and brand development. I founded Aimée Léon and serve as its Creative Director, shaping everything from creative direction and branding to design development, styling, production, and growth, while ensuring a premium client experience.

I’m a Certified Fashion Stylist & Brand Consultant from the London School of Trends. I thrive on blending corporate discipline with refined creative direction to drive growth and meaningful engagement for clients and public figures.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Founder & Creative Director at Aimée Léon
January 1, 2023 - Present
Founded and developed a luxury women’s wear and lifestyle brand. Lead creative direction, branding, design development, and fashion styling. Oversee production, operations, marketing strategy, and business growth. Provide styling and brand consulting for clients and public figures.
Customer Service Executive at HSBC GSC
January 1, 2016 - January 1, 2017
Delivered high-level customer service to premier clients. Recommended tailored banking solutions based on client needs. Ensured strict compliance with banking policies and regulations.
Customer Service Officer at NBAD / FAB
January 1, 2012 - January 1, 2014
Opened and managed customer accounts in line with bank guidelines. Supported marketing initiatives and client engagement activities. Maintained confidentiality and service excellence standards.
Customer Service & Credit Admin Officer at NBAD / FAB
January 1, 2010 - January 1, 2012
Reviewed corporate facility documentation and coordinated legal approvals. Managed credit facilities documentation and corporate transactions. Followed up on LCs, LGs, overdrafts, and related banking operations.

Education

BSc in Commerce (English Section) at Cairo University
January 11, 2030 - June 1, 2009
Certified Fashion Stylist & Brand Consultant at London School of Trends (LST)
January 11, 2030 - December 22, 2025

Qualifications

Certified Fashion Stylist & Brand Consultant
January 11, 2030 - December 22, 2025

Industry Experience

Retail, Professional Services, Media & Entertainment, Consumer Goods